World Best Selling Pick-up 2023. GMC Sierra Surges 21.2% Into 5th

The 2024 Toyota Tacoma Trailhunter
The 2024 Toyota Tacoma Trailhunter

World Best Selling Pick Up Ranking up to October 2023 reports the Ford F-Series as the undisputed leader (+15.0%), followed by a rising Chevrolet Silverado. GMC Sierra grows 21.2% into 5th spot.

The undisputed market leader remains the Ford F-Series. This vehicle is mainly sold in the US and Canada, that represent 98% of its total sales. Looking at cumulative sales up to October 2023 the Ford F-Series registered 734,418 sales this year (+15.0%).

In second place we have the Chevrolet Silverado -up 1 spot- which sold 512,674 units (+4.6%), followed by the Toyota Hillux -down 1 spot- with 496,235 sales (-5.0%).

In fourth place there is the Ram Pick-up with 434,730 sales (-5.8%), in front of the GMC Sierra in fifth place with 294,668 sales (+21.2%) and the Ford Ranger with 287,873 new registrations (+9.2%).

The Isuzu D-Max ranks in 7th reporting 225,289 sales (-4.1%), followed by the Toyota Tacoma  with 220,899 units sold (+3.3%).

In ninth place ranks the Toyota Tundra with 220,899 sales (+17.1%) and  closing the Top 10 the Fiat Strada reports 102,479 cumulative sales in 2022 (+22.6%).

Tables with sales figures

In the table below we report sales for the top 25 models.

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