World Best Selling Executive Cars 2023. Toyota Crown Booms 335.1%

The 2024 BMW 5-Series
The 2024 BMW 5-Series

World Best Selling Executive Cars up to October 2023. Mercedes E Class becomes the new segment leader (+3.0%), followed by the BMW 5 Series. Toyota Crown surges 335.1% into 7th spot.

Vehicles included in this ranking are only 3/4/5 doors and wagon, while SUVs and MPVs are reported under the specific segment ranking.

Considering cumulative sales in 2023 up to October, the Mercedes E Class is the best selling executive car, reporting 233,010 sales and a 3.0% year-on-year growth. Starting with the new naming strategy applied by Mercedes in the early ’90s, the model began production in 1993 and is actually at its 5th generation (since 2016).

In second place ranks the BMW 5 Series with 215,575 sales (-15.7%). Manufactured since 1972, the 5 Series is the second best-selling BMW ever with over 7 million sales globally so far. In February 2017 the 7th generation production began.

The Audi A6 maintains 3rd position with 204,857 cumulative sales, a 36.4% decrease from the prior year.

The Hyundai Grandeur rises 3 spots into 4th reporting 96,692 units sold (+77.9%). 

The Zeekr 001 rises 3 spots into 5th with 61,515 sales (+24.0%) followed by the Skoda Superb -up 3 spots- with 54,402 units sold (+12.3%).  

The Toyota Crown grows 15 spots into 7th, reporting  54,330 sales (+335.1%), followed by the Genesis G80 with 45,617 sales (+4.1%) and the Dongfeng Aeolus Hyun -down 4 spots- with 40,537 sales (-32.8%).

Closing the Top 10 we have the Volvo S90 with 40,140 units (+11.8%).

Tables with sales figures

In the tables below we report sales for the top 25 models.

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