World Cars Brand Ranking up to October 2023 shows Toyota still as global leader. BYD boasts the highest percentage increase in the entire ranking (+51.4%).
The Global Auto Brands Ranking
Looking at cumulative data up to October 2023, the leader Toyota holds 10.9% market share with sales at 7.62 million (+3.4%), further widening the gap from second place.
Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World, and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.
Volkswagen, in 2nd position, holds 5.9% market share, selling 4.12 million cars (+4.2%).
In 3rd ranks Ford with 3.20 million units sold (+5.3%), overtaking Hyundai which reported 3.17 million new auto registrations (+4.8%).
Honda secures 5th with 3.16 million sales (+0.5%), overtaking Nissan at 2.78 million (+6.7%)
Chevrolet ranks in 7th reporting 2.67 million sales (+7.9%), while Kia falls 1 spot into 8th with 2.56 million units sold (+3.6%), followed by BYD in 9th at 2.11 million sales (+56.8%).
Mercedes closes the top 10 with 1.92 million cumulative sales (+3.3%).
Tables with sales figures
In the table below we report sales for Top 50 Brands.
