Bosnia. In 2019 the market signed the 6th consecutive growth in a string

Bosnian vehicles market in 2019 has reported the 6th consecutive growing year. Indeed, Total sales have been 9.866, up 1.8% from the previous year. Skoda held 18.1% of share, increasing the gap from Volkswagen, which declined by 28.6%. Dacia gained the market podium.

Economic Environment

Bosnian economic growth was likely tepid in H2, after slowing throughout the first half of 2019, although comprehensive data is still outstanding. Industrial production slumped in July–November, amid ongoing manufacturing sector weakness, while exports fell sharply in the same period.

More positively, unemployment dropped in July–October compared with H1, while wages increased over the same period, boding well for private consumption.

Market Trend

Bosnian vehicles market in recent years has recovered following the deep fall scored in the 2008-2009 crisis. In the last five years annual sales volume grew up from 6.514 in the 2014 to 8.870 in the 2016, recovering the 2013 fall. In the 2017, light vehicles sales have been 10.803, up 21.8%, keeping a positive score trend also during the 2018, when regstrations grew 1.1% at 9.690.

In 2019, the market held a positive trend. Indeed, Total sales have been 9.866, up 1.8% from the previous year.

In the competitive landscape, Skoda has been the undisputed leader for the entire decade, except during 2014, when Volkswagen outpaced the historic leader. However, in 2019, Skoda kept leading the market with 18.1% of share, recovering almost 2 points after the 2017’s sharp drop.

Volkswagen ended to to a negative peak of 11.2% of share – losing near 7 points from 2014 – reporting the worst performance in the Top 10. Meanwhile, Dacia gained the market podium, growing from 4.4% of share in 2012 to 7.8%.

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