New Caledonia 2019. Toyota surging at 15.3% of share in a marginally negative market

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New Caledonian Cars Market
Toyota-Tacoma-2020

New Caledonian Cars Market registered another moderate decline in 2019. Indeed, the Full-year ended with sales at 7.728, losing 5.8% from the previous year. Toyota reached 15.3% of share, while Dacia jumped in 2nd position, but just a very few units ahead of Peugeot, both holding 10.4%.

Market Trend

Vehicles market in recent year has lost steam declining from the 11.059 units sold in the 2012 at the 8.410 in the 2016. During the 2017 consumer demand was stable and the year ended with a little recovery, up 1.6% at 8.544 units. In 2018 the market registered a negative performance, with 8.206 sales, losing 4% from the previous year.

The 2019 kept the previous year’s negative trend. Indeed, the Full-year ended with sales at 7.728, declining 5.8% from the previous year.

Brand-wise, the year-to-date leadership was still in the hands of the Japanese Toyota, which gained more than 3 points of share from 2018, reaching 15.3% of market share. Dacia and Peugeot ended almost at the same registrations level, holding 10.4%.

Rank 2019Rank 2018BrandSales 2019Sales December+/- YTDShare 2019Share December
11Toyota1.18218520,2%15,30%25,04%
23Dacia802611,9%10,38%8,29%
32Peugeot800660,6%10,35%8,98%
44Citroen64788-6,6%8,37%11,90%
56Renault59233-2,5%7,66%4,40%
67Hyundai5374518,3%6,95%6,11%
75Ford52623-23,3%6,81%3,04%
88Kia33322-7,8%4,31%2,99%
912Mitsubishi303359,4%3,92%4,80%
109Suzuki29925-15,5%3,87%3,38%
1110Subaru27510-17,7%3,56%1,40%
1213Volkswagen20235-16,9%2,61%4,68%
1311Nissan20026-34,4%2,59%3,50%
1414Isuzu15419-26,3%1,99%2,52%
1515Fiat13511-22,9%1,75%1,43%
1516Mazda13514-15,1%1,75%1,86%
1619Mercedes971-13,4%1,26%0,10%
1717Chevrolet935-36,7%1,20%0,64%
1818Land Rover857-28,0%1,10%0,94%
1920Dodge48--36,8%0,62%0,00%
2021Audi461-35,2%0,60%0,12%
2127Jaguar42350,0%0,54%0,40%
2223BMW405-4,8%0,52%0,67%
2322Jeep39-0-11,4%0,50%-0,02%
2424Mini37--5,1%0,48%0,00%
2525Iveco338-13,2%0,43%1,08%
2626Porsche267-29,7%0,34%0,94%
2729DS176183,3%0,22%0,81%
2829Alfa Romeo3-0-50,0%0,04%0,00%

Rank 2019Rank 2018GroupSales 2019Sales December+/- 2019Share 2019Share December
11Renault Nissan Alliance1.897155,16-4,0%24,55%21,00%
22P.S.A.1.464160,27-2,0%18,94%21,69%
33Toyota Group1.182185,0820,1%15,30%25,04%
44Hyundai-Kia87067,266,7%11,26%9,10%
55Ford Group52622,5-23,3%6,81%3,04%
66Suzuki29924,95-15,5%3,87%3,38%
79Subaru27510,31-17,7%3,56%1,40%
87Volkswagen Group27442,49-21,9%3,55%5,75%
98F.C.A.25818,34-23,9%3,34%2,48%
1010Isuzu Motors15418,61-26,3%1,99%2,52%

Rank 2019Rank 2018ModelSales 20192019 VarDecember Sales
13Dacia Duster51823,9%33
22Toyota Hilux382-12,2%34
31Ford Ranger343-23,3%24
46Peugeot 20829828,4%17
59Renault Clio21813,0%24
64Toyota Yaris214-16,1%20
710Citroen C31893,3%9
814Hyundai Creta18027,7%7
95Dacia Sandero178-25,5%24
918Toyota RAV417860,4%4
107Subaru XV169-18,8%29