Tunisian Vehicle Sales in September 2023 fall for the 15th month in a row, reporting 3,743 new registrations (-17.6%). YTD figures at 32,899 are down 19.3% from the previous year. Skoda makes it into the Top 10 (+60.2%).
Market Trend and Outlook
The Tunisian vehicle market in September 2023 falls for the 15th month in a row, reporting 3,743 new registrations (-17.6%). YTD figures at 32,899 are down 19.3% from the previous year.
Looking at cumulative data up to September 2023 brand-wise, Hyundai maintains 1st position with 5,275 sales (-6.7%), followed by Kia with 3,777 (-9.6%) and Toyota -up 1 spot- at 3,382 new registrations (+2.7%).
Suzuki grows 4 spots into 4th with2,545 sales (+36.8%), in front of Isuzu -down 2 spot- at 2,324 (-39.8%), Seat at 1,359 registrations (+44.6%) and Mahindra -up 5 spots- in 7th with 1,293 units sold (+15.9%).
Peugeot falls 3 spots into 8th position with 1,239 sales (-60.4%), followed by Dacia -up 5 spots- at 1,084 registrations (+19.8%) and Skoda closing the Top 10 -up 7 spots- with 987 units sold (+60.2%).
Looking at specific models the Hyundai grandeur i10 remains the best seller despite losing 13.0% in year-on-year sales, followed by the Isuzu D-Max down 39.2%.
Medium-Term Market Trend
The Tunisian vehicle market in recent years has had many ups and downs. Between 2010 and 2013 the market fluctuated in the 30k to 50k range. Following a 13.3% growth in 2013 the market began to grow for 4 consecutive years, reaching the current all-time high in 2017 at 62,400 (+2.2%). The trend reversed in 2018 resulting in 2 years of losses that took sales back down to 49,497 by the end of 2019.
The global Covid-driven crises didn’t affect the Tunisian light vehicle market, that actually grew 2.6% to 50,796 sales.
The momentum gained in 2020 continued through 2021, reaching 61,708 sales (+21.5%). In 2022 sales began to fall again, with projections showing that the year will close around the 55k mark (-9.5%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.
Tables with sales figures
In the tables below we report sales for Top 10 brands.
