Thailand Best Selling Car ranking up to May 2023 sees the Isuzu D-Max still as market leader (-12.4%), while the Toyota Yaris Ativ enters the podium rising 6 spots and 147.9% in sales.

In the following article we are going to analyze the best selling cars in Thailand considering data up to May 2023.

The Thai Automotive industry is still the global hub for mid size pick ups, being the type of vehicle preferred by locals in years. This trend is confirmed by the Isuzu D-Max leading the rankings with 69,368 cumulative registrations (-12.4%), followed closely by the Toyota Hillux with 56,117 sales (-16.5%). 

The passenger car Toyota Yaris Ativ rises 6 spots into 3rd reporting 25,861 sales (+147.9%), followed by the Honda City at 22,224 (-8.5%) and the Ford Ranger with 14,480 units sold (+8.1%).

In 6th place the Toyota Fortuner with 13,477 sales (+3.1%) ahead of the Toyota Corolla with 11,720 registrations (-4.5%) and the Isuzu Mu-x -up 4 spots- with 11,349 units sod(+39.8%).

The Honda CR-V jumps 4 spots into 9th with 11,243 sales(+76.2%) and in 10th place the BYD Atto 3 rises 139 spots with 9,310 units sold.

Tables with sales figures

In the tables below we report sales for top 50 models.

Thailand Best Selling Car ranking in 2022 lead for the third year in a row by the local made Isuzu D-Max, ahead at the arch-rival Toyota Hilux. The car passenger segment is growing with the top model ranking in third, the Honda City.

Thai Automotive industry is still the global hub for mid size pick ups, being the type of vehicle preferred by locals in years.

This trend is confirmed by the Isuzu D-Max leading the rankings in 2022 with 178,407 cumulative registrations (+19.7%), followed closely by the Toyota Hillux with 142,578 sales (+9.0%). 

In third place the first car passenger, the Honda City with 45,791 sales (+7.8%), followed by the Ford Ranger with 28,689 (+6.9%) and the Toyota Yaris with 28,157 sales (+10.1%).

In 6th place the Toyota Corolla with 27,414 sales (+10.3%) ahead of the Toyota Fortuner with 26,869 (+20.6%) and the Toyota Yaris Ativ with 26,394 (+34.6%).

In 9th place the Mitsubishi Triton with 21,168 (-5.4%) and in 10th place the Isuzu MU-X with 19,029 units (+23.3%).

Tables with sales figures

In the tables below we report sales for top 50 models.

Thailand’s best-selling car ranking in 2020 sees the historical leader – the Toyota Hilux – being dethroned by the Isuzu D-Max. The Nissan Almera is the only one to report growth.

In first position we have the 2018 leader, the Isuzu D-Max, holding a growing 17.7% share, with 136.450 units sold (-4.8%). The D-Max, produced in Thailand, is a master of all trades and the perfect blend of rugged capability whether off-road or load-lugging; paired with performance and comfort.

The Toyota Hilux lost the crown this year after being the leader for 2 years in a row. Indeed, the Hilux still holds 17.1% of the market share, almost 1% more than last year, with 131.293 units sold (-14%).

The Toyota Yaris managed to enter the market podium with 4.3% share and 32.840 units sold (-22.4%), 1k units ahead of the Honda City -up 2 spots- with 31.959 units (-0.2%) and the Mazda 2 with 25.550 units (-41.7%).

In the sixth position, the Ford Ranger -down 3 spots – with 25.434 units (-42.5%) ahead of the Mitsubishi Triton and the Honda Civic, which have respectively 23.705 (-32.4%) and 23.001 units sold (-19.4%).

In ninth place we have the only gainer in the leaderboard, the Nissan Almera (+12.9%) jumping 4 spots with 18.971 units, followed by the Honda Jazz (-21.3%) -up 1 spot- with 18.780 units.

Tables with sales figures

In the tables below we report sales for top 50 models.

Research Contents

Focus2move Automotive Market Reports provide a comprehensive and extensive overview about this market including information on the cars and light commercial market size, market share and industry trends, with a deep segment analysis and full data for brands and models in the last two years, plus forecast by T.I.V:, segments and brand up to 2025.

We can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.

Make sure you stay one step ahead of your competitors!

Focus2move market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence.

Contents are:

Historical Data 2010-2020

1. Global Vehicles Market Data
   1. Global light vehicles sales
   2. Global light vehicles market trend
   3. Global Industry by type
   4. Light Vehicles industry mix
   5. Global car passenger’s sales
   6. Global car passenger’s sales trend
   7. Global LCVs sales
   8. Global LCVs sales trend
   9. Global Premium segment sales
   10. Global Premium segment share on market
2. Introduction to the country
   1. Geographical position
   2. The country essence
   3. Historical heritage
   4. Key economic findings
3. Market vehicles industry data & trends
   1. 1. Light Vehicles sales 2010-2019
      2. Light Vehicles trend 2011-2019
      3. Total Industry by Type 2010-2019
      4. Light Vehicles Industry mix 2010-2019
      5. Car passenger’s sales 2010-2019
      6. Car passenger’s sales trend 2011-2019
      7. LCVs sales 2010-2019
      8. LCVs sales trend 2011-2019
      9. Vehicles Fleet 2010-2018
      10. Vehicles Fleet trend 2011-2018
      11. Car Passenger’s Fleet 2010-2018
      12. Car Passenger’s Fleet trend 2011-2018
      13. Commercial Vehicles Fleet 2010-2018
      14. Commercial Vehicles Fleet trend 2011-2018
      15. Total Vehicles production 2011-2018
      16. Total vehicles production variation 2012-2018
      17. Car Passenger’s production 2013-2018
      18. Car Passenger’s production variation 2012-2018
      19. Commercial Vehicles production 2012-2018
      20. Commercial Vehicles production variation 2013-2018
   2. Performance by brand 2018-2019
      1. All Vehicles sales & share table 2018-2019
      2. Car Passenger’s Segment sales & share table 2018-2019
      3. Commercial vehicles sales & share table 2018-2019
      4. Cars Passenger’s Top 10 Brands trend 2010-2019
      5. LCVs Top 10 Brands trend 2010-2019
      6. Top 10 Groups sales volume 2010-2019
      7. Top 10 Groups market share 2010-2019
      8. Top 10 Groups sales volume 2010-2019
      9. Top 10 Groups market share 2010-2019
      10. Top 10 Cars Manufacturers  trend 2010-2019
   3.  Premium Brands performance
      1. Premium brands sales volume 2010-2019
      2. Premium segment market share 2010-2019
      3. Premium brands sales 2018-2019
      4. Premium brands share 2018-2019
      5. Top Models sales 2018-2019
      6. Top models share 2018-2019
   4. Car Passenger’s segmentation
      1. Car Passenger’s segmentation – size 2019
      2. Sales distribution by segment 2019
      3. Segment A share and volumes 2010-2019
      4. Segment B share and volumes 2010-2019
      5. Segment C share and volumes 2010-2019
      6. Segment D share and volumes 2010-2019
      7. Segment E share and volumes 2010-2019
      8. Segment F share and volumes 2010-2019
   5. Car Passenger’s segmentation – Body
      1. Sales distribution by segment 2019
      2. Coupe share and volumes 2010-2019
      3. Hatchback share and volumes 2010-2019
      4. MPV share and volumes 2010-2019
      5. Sedan share and volumes 2010-2019
      6. SUV share and volume 2010-2019
   6. Car Passenger’s models performance
      1. Best-selling models – Cars Top 10 sales 2019
      2. Best-selling models – Cars Top 10 share 2019
      3. All models sales and share – Cars 2017-2019
   7. CVs segment analysis & data
      1. CVs mix evolution 2010-2019
      2. CVs segments mix 2019
      3. Light Bus sales and trend 2010-2019
      4. Van Small sales and trend 2010-2019
      5. Van Mid sales and trend 2010-2019
      6. Van Large sales and trend 2010-2019
      7. Pick ups sales and trend 2010-2019
      8. LCV Truck sales and trend 2010-2019
      9. LCV Truck sales and trend 2010-2019
      10. Top 10 models sales and market share 2019
      11. All models sales and share – LCVs 2018-2019
   8. LCVs models performance
      1. Best-selling models – Top 10 sales 2019
      2. Best-selling models – Top 10 share 2019
      3. All models sales and share 2018-2019

AX – Sources
AX – Methodology

Thailand best-selling cars ranking in 2019 saw the historical leader – the Toyota Hilux – back on top, overtaking the Isuzu D-Max. The Ford Ranger conquered the podium, but the Mazda2 and the Toyota Yaris were just a few units behind.

After losing the leadership title in 2018, the traditional market leader in 2019 – the Toyota Hilux – was back on top, fully recovering from the previous year’s decline. Indeed, the Hilux led the market with 16.2% of market share.

The former leader, the Isuzu D-Max, ended in second position holding 15.2%, with 143.355 units sold, down 10.5% from the previous year. The D-Max, produced in Thailand, is a master of all trades and the perfect blend of rugged capability whether off-road or load-lugging; paired with performance and comfort.

The Ford Ranger, despite declining in double-digits, managed to gain the market podium, a few units ahead of the Mazda2 and the Toyota Yaris.

In sixth position, the Mitsubishi Triton – losing one spot from the previous year – ahead of the Honda City and the Honda Civic, which ended respectively at 3.4% and 3%.

In ninth place the Toyota Yaris Ativ with 3% of market share – losing 13.4% from the previous year – followed by the Toyota Fortuner with 2.7%.

Tables with sales figures

In the tables below we report sales for top 50 models.

Thailand vehicles market kept the outstanding momentum in 2018 signing the second consecutive annual growth, with registrations at 850.012 (+21.9%). Toyota, the market leader with 30.2% of market share, is followed by Isuzu and Honda.

Economic Environment

Following a moderation in the pace of growth in the third quarter of 2018, the economy should have accelerated in the final quarter on the back of rising private consumption. Indeed, in October–November, annual private consumption growth remained broadly unchanged from the multi-year high averaged in the second quarter.

Although economic growth is expected to moderate somewhat this year, it should nonetheless remain robust. Growth in fixed investment and public consumption is likely to pick up pace, while private consumption growth should remain solid.

A possible flare up in the U.S.-China trade spat following the end to the temporary truce would dim prospects, while rising tensions leading up to the general election present a further downside risk.

Market Trend

A recovery started just in the 2017, positively impacted by the possibility, after 5 years of ownership, to re-sell vehicles purchased during the “first car buyers” 2012 incentive campaign. Indeed according to data released by the Thai Automotive Industry Association the 2017 total vehicles sales have been 871.644 (+13.4%).

In the 2018 the Thai market improved again. The marked signed a second consecutive annual gain, ending with registrations at 850.012. After keeping a positive trend during the entire year, sales have increased by 21.9% from last year.

Competitive Arena

Brand-wise, the usual dominator of the market, Toyota is on top of the 2018 ranking with 30.2% of market share and sales up 31.3% at 314.498 units, celebrating the 10 million units locally produced milestone, reached in July this year.

Isuzu was second with 177.864 units (+10.8%) followed by Honda with 128.290 (+0.4%), Mitsubishi with 84.563 units (+21.3%), Nissan with 72.394 (+21.2%), Mazda with 70.475 (+37.2%), Ford with 66.064 (+17.6%), Suzuki with 28.503 (+14%) and MG with 23.740 (+97.6%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

Thailand best selling cars ranking in the 2018 is dominated by pick ups with on top of the list the Isuzu D-Max, the Toyota Hilux, the Ford Ranger and the Mitsubishi Triton. The best car passenger’s is the Mazda2.

In the 2018 the Thai market is pushing up. Having ended the Q1 with 189.880 sales (+15.2%) and the Q2 with 252.025 (++26.3%), in the Q3 sales were 251.046 (+19.3%) thanks July at 81.946 (+25.7%), August at 86.814 (+27.7%) and September at 82.646 (+6.5%).

In October sales were 72.962 (+6.4%) with Year to Date figures at 817.771 (+18.6%) projecting the full year back over 1 million units.

A protagonist of this recovery has been, without doubts the last generation of the Isuzu D-Max, able not only to jump on top of the best-selling cars ranking, but also to slash a huge gap over the traditional market leader, the Toyota Hilux.

The Isuzu D-Max, produced in Thailand, is a master of all trades and the perfect blend of rugged capability whether off-road or load-lugging; paired with performance and comfort. Year to date sales have been 132.295 (+9.2%).

In second place, Toyota Hilux with 126.312 (+30.1%) and in third the Ford Ranger with 50.344 (+28.6%).

In fourth place the Mazda2 with 39.965 sales (+42.6%) ahead of the Mitsubishi Triton with 35.313 (+25.2%), the Toyota Yaris with 32.934 units (+23%), the Honda City with 29.949 units (-2.9%) and the Toyota Yaris Ativ with 29.573.

In ninth place the Honda Civic with 25.665 (+3.5%) and in 10th place the Toyota Fortuner with 24.085 (+19.9%).

Tables with sales figures

In the tables below we report sales for the top 100 Models

Thailand best selling cars 2017 was dominated by the last generation of the locally made Isuzu D-Max, able to create a wide gap over the former leader, the Toyota Hilux. Third place taken by the other pick-up, the Ford Ranger.

Thailand vehicles market, crucial for the country and producing over 1 million vehicles per year, started the 2017 coming out from a really harsh period. Indeed a “crazy” government incentive run in the 2012 had generated a big bubble of sales with doubling 2012 sales at the record volume of 1.43 million followed by a fall to a minimum of 768.000 units in the 2016, more or less the same level of the 2011. A recovery started just in the 2017, positively impacted by the possibility, after 5 years of ownership, to re-sell vehicles purchased during the “first car buyers” 2012 incentive campaign. Indeed according to data released by the Thai Automotive Industry Association the 2017 total vehicles sales have been 871.644 (+13.4%).

A protagonist of this recovery has been, without doubts the last generation of the Isuzu D-Max, able not only to jump on top of the best-selling cars ranking, but also to slash a huge gap over the traditional market leader, the Toyota Hilux.

The Isuzu D-Max, produced in Thailand, is a master of all trades and the perfect blend of rugged capability whether off-road or load-lugging; paired with performance and comfort. Sales in 2017 had been 133.794 (+11.5%).

Toyota Hilux sales had been 109.988 (-8.710.1%) while the third place was taken by the Ford Ranger with 44.533 (+44.3%).

In fourth place the Honda City with 34.955 units (+32.1%) ahead of the Mitsubishi Triton with 32.450 (+37.6%), the Mazda2 with 31.760 sales (+36.8%) and the Toyota Yaris with 30.493 units (-16.9%), not including the recent model launched.

In eight place the Honda Civic with 27.448 (+22.6%) followed by the Toyota Fortuner with 23.470 (-16.3%) and in 10th place the Honda Jazz with 23.360 units (+11.7%).

Tables with sales figures

In the tables below we report sales for the top 100 Models

Thailand best selling cars ranking in the 2016 was dominated by two models, fighting all the year for the final leadership and separated by few units. The leader was again the Toyota Hilux and the rival the Isuzu D-Max.

Thailand is the country producing the most of pick ups sold all around the World and the domestic market is still dominated by these big giants despite in the recent years a new government policy has incentivized the development of small vehicles with low displacement engines.

The 2016 ranking about models is a mix of pick ups and small cars.

On top of the list again the Toyota Hilux, despite never as during this year the leadership was in discussion. The Hilux sales had been 120.444 (-6.4%) while sales of the second, the Isuzu D-Max, were 120.009 (+1.1%).

The third step of the podium was taken by the Toyota Yaris confirming the leadership among car passenger’s with 36.684 units (+1.3%).

In fourth place the Ford Ranger with 30.869 (+29.2%), up 5 spots, followed by the Toyota Fortuner with 28.050 units (-9.5%), the Honda City with 26.463 (-20.2%) and the Mitsubishi Triton with 23.584 (-6.6%).

In eight place the Mazda2 with 23.233 sales (+21.7%), up 5 spots, ahead of the Honda Civic with 22.385 (+233%) and in 10th place the Toyota Vios with 21.810 (-38.6%), down 6 spots.

Tables with sales figures

In the tables below we report sales for the top 100 Models

Thai Auto sales 2016 moderately down as consequence of the almost negative fourth quarter. The market is declining since four years. The Chinese MG is gaining terrain, while Volkswagen dropped.

Market Outlook

Thailand saw moderate activity in 2016, with subdued private investment and manufacturing virtually stagnating for the second consecutive year. There is a silver lining as recent indicators suggest a slight uptick in activity in Q4: exports rebounded strongly in November and manufacturing growth rose at a multi-year high, lifting the subpar annual performance. FocusEconomics panelists project that the economy will expand 3.2% in 2017, which is unchanged from last month’s estimate. For 2018, the panel expects growth of 3.3%.

Despite the vehicles sales declined in the first quarter and then in double-digit in the last, the domestic vehicles market in 2016 reported a moderate drop down, the fourth in a series.

Instead according to data released by the T.A.I.A, the Thai Automotive Industry Association, annual figures stand at 767.899 units (-4.1%). Now the Thailand’s market ranks as 19th place, up one spot, due to the shortfall of Saudi Arabia.

Competitive Arena

Toyota was the brand leader with 244.317 units (-7.9%) ahead of Isuzu and Honda respesctively down 0.8% and 4.3% at 143.170 and 107.342. Good performance were reported for Subaru, Dongfeng, Ford, Hino, Mazda and Suzuki, while the best performer in absolute was the surprisingly MG, the Chinese brand controlled by SAIC, up 120.1%.

Volkswagen posted the worst performance losing 77.1%, followed by Volvo, Mitsubishi Fuso, Nissan, Chevrolet, Hyundai and BMW.

The best-selling model was the Toyota Hilux with 120.444 units (-6.4%) ahead of the Isuzu D-Max with 120.009 (+1.1%) and the Ford Ranger with 30.869 (+29.2%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models