Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, up to September 2023 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 168,437 units sold (-7.2%), followed closely by the Isuzu D-Max with 135,196 cumulative sales (-21.1%).

The Perodua Myvi closes the podium with 97,151 sales (+7.6%), followed by the Honda City with 89,795 units sold (-6.0%) and the Honda HR-V with 81,494 new registrations (+15.5%).

In sixth place ranks the Mitsubishi X-Pander with 80,629 units sold (+2.3%), followed by the Ford Ranger -up 3 spots- at 71,038 registrations (+15.0%) and the  Toyota Vios with 70,947 sales (-7.4%).

Closing the leaderboard, the Toyota Avanza ranks in 9th with 65,238 units  sold this year (+0.6%) and the Perdue Bezza rises 1 spot into 10th with 58,248 cumulative sales (+7.7%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Thailand Vehicles Market in October 2023 grows 7.4% with 48,314 new registrations. YTD figures at 566,166 are up 4.0% from the prior year. BYD rises 23 spots into the Top 10.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups and top 10 Models.

Thailand Auto Market is tracked with the last decade sales figures by all brands and models. You can have access to an Excel Dataset or to a Market Report, including next year’s forecast.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
• Next Year’s Forecast
• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2022 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 193,086 units sold (+5.8%), followed closely by the Isuzu D-Max with 94,557 cumulative sales (+6.1%).

The Mitsubishi Xpander closes the podium with 94,557 sales (+6.1%), followed by the Toyota Bios with 84,343 units sold (+2.0%) and the Toyota Fortuner – up 4 spots – with 76,099 new registrations (+10.3%).

In sixth place ranks the Honda City -down 3 spots- with 73,140 units sold (-22.2%), followed by the Toyota Avanza -up 1 spot- at 71,997 registrations (+1.8%) and the Ford Ranger -up 2 spots- with 68,255 sales (+0.9%).

Closing the leaderboard, the Honda Brio rises 4 spots into 9th with 65,033 units  sold this year (+24.2%) and the Toyota Rush falls 3 spots into 10th with 61,799 cumulative sales (-13.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Thailand Vehicles Market in 2022 totals 628,423 sales, a 10.8% growth from the prior year. December with 36,144 new registrations (+4.2%) marks the 11th consecutive increase of the year.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups and top 10 Models.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2021 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 182k units sold (6.5% share), followed in second place by the Hyundai Staria, with 150k units sold (5.3% share).

The Honda City -up 3 spots- closes the podium with 94k units (3.3% share), followed by the Mitsubishi Xpander -up 3 spots- with 89k units (2.9% share) and the Toyota Vios – down 2 spots – with 83k units sold (2.9% share).

In sixth place we have the Perodua Myvi -down 2 spots- with 82k units (2.9% share), followed by the Toyota Rush -up 6 spots- with 71k units (2.5% share) and then by the Toyota Avanza –up 6 spots– with 71k units (2.5% share).

Closing the leaderboard we have the Toyota Fortuner rising 2 spots with 69k units (2.4% share) and the Ford Ranger -down 2 spots- with 68k units (2.4% share).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Thailand’s vehicle market in 2021 falls by just 0.2% with 734,372 sales, reporting a positive performance only in Q2, followed by a double-digit fall in the second part of the year. Toyota remains the undiscussed leader, holding over 40% market share.

Market Trend

Thailand’s car market this year attempted ineffectively to recover from the pandemic crash of 2020 and after a neutral performance in Q1 reported positive performance only in Q2 due to the very low levels reached in Q2 2020, in the second half sales remained down in double-digits.

Crucial for the country and producing over 1 million vehicles per year, the vehicle market started coming out from a really harsh period in 2017.

Indeed a “crazy” government incentive run in 2012 had generated a big bubble of sales with doubling 2012 sales at the record volume of 1.43 million (including HCVs) followed by a fall to a minimum of 768,000 units in 2016, more or less the same level of 2011. Recovery started in 2017 when the market was positively impacted by the possibility, after 5 years of ownership, to re-sell vehicles purchased during the “first car buyers” 2012 incentive campaign.

The market grew 13.4% in 2017 with 871,644 units, holding the impressive pace also in 2018, with sales at 1,041,739 (+19.5%). In 2019, according to data released by the Thai Automotive Industry Association, the market has pushed the breaks, reporting a flat performance with total sales at 1,040,123 (-0.2%).

Sales in 2020 have fallen by 25.9% due to the COVID-19 pandemic. In fact, 771,141 units have been sold.

In 2021 the year started almost flat for the Thai market, in fact, in Q1 233,668 units have been sold, reporting a 0.8% decrease in sales compared to Q1 2020, while in Q2 sales started growing quickly, reporting a 33.5% increase in sales with 195,838 units due to the incredibly low volumes in Q2 2020.

In Q3 sales started dropping in double-digits again, losing 12.3% sales with 156,868 units, and in Q4 sales fell 15.3% with 147,998 units.

Indeed, Full-Year sales for 2021 have been 734,372, reporting a 0.2% decrease compared to 2019.

Brand-wise, this year the leader Toyota (+3.2%) gained 3.3% market share, followed by Honda (-12.2%), which lost 1.3% share. Mitsubishi lost 0.8% share, falling 12.5%.  Mazda reached 4th place (-10%), followed by Nissan -down 1 spot- which fell 23.4%.

Ford gained 8.4%, followed by MG which rose 13.9% and reported the best performance, and Suzuki which gained 1.5%. Closing the leaderboard we have BMW -up 1 spot- losing 6.1% this year and Mercedes -down 1 spot- losing 17.1%.

The most sold vehicle this year remains the Isuzu D-Max (+14.5%) with 149,104 units sold, followed by the Toyota Hilux, which gained 4.6% registering 130,855 new sales this year. The Honda City (+40.6%) closes the podium by jumping 1 spot and reports 42,485 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups and top 10 Models.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2020 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 171.999 units sold (-16.3%), followed in second place by the Isuzu D-Max, produced in Thailand as well, with 147.591 units sold (-5.4%).

The Toyota Vios -up 5 spots- closes the podium with 83.222 units (-10.2%), followed by the Perodua Myvi -down 3 spots- with 82.341 units and the Honda City – up 7 spots – with 68.639 units sold (-9.6%).

In sixth place we have the Perodua Axia -up 7 spots- with 67.267 units, followed by the Mitsubishi Xpander -down 4 spots- with 66.639 units (-43.6%) and then by the Ford Ranger -down 2 spots- with 63.448 units (-28.8%).

Closing the leaderboard we have the Honda HR-V jumping in 9th position with 52.165 units (-21.3%) and the Toyota Fortuner with 47.880 units (-39.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Thailand vehicle market in 2020 increases decreases sales by 25.9% as the pandemic and restrictions affect the entire world. Full-Year sales have been 771.141, while MG was the only brand on the leaderboard to report growth (+6.5%).

Market Trend

The Thailand vehicles market was hit harshly in 2020 as the global pandemic has impacted sales tremendously.

Crucial for the country and producing over 1 million vehicles per year, it started coming out from a really harsh period in 2017.

Indeed a “crazy” government incentive run in 2012 had generated a big bubble of sales with doubling 2012 sales at the record volume of 1.43 million (including HCVs) followed by a fall to a minimum of 768.000 units in 2016, more or less the same level of 2011. Recovery started in 2017 when the market was positively impacted by the possibility, after 5 years of ownership, to re-sell vehicles purchased during the “first car buyers” 2012 incentive campaign.

The market grew 13.4% in 2017 with 871.644 units, holding the impressive pace also in 2018, with sales at 1.041.739 (+19.5%). In 2019, according to data released by the Thai Automotive Industry Association, the market has pushed the breaks, reporting a flat performance with total sales at 1.040.123 (-0.2%).

After starting the year with the only positive month (+13.1%), the market quickly collapsed in March as the virus struck. The sharpest drop in sales this year was in May when sales declined by 52.4%.

In the following months, the market did not recover sufficiently, in fact, the market remained down in double-digits for the rest of the year, ending in December down 31.1%.

Indeed, Full-Year sales for 2020 have been 771.141, reporting a decline of 25.9% compared to 2019.

Brand-wise, this year the leader Toyota (-21.7%) gained 1.8% market share, followed by Isuzu (-17.8%), which gained 1.9% share. Honda gained 0.7% share, falling 21.8%.  Mitsubishi remained in 4th place (-36.4%), followed by Nissan -up 2 spots- which fell 31.7%.

Mazda lost 35.7%, followed by Ford -down 2 spots- which registered the worst performance by losing 52.8%, and MG which on the other hand was the only brand to report growth (+6.5%). Closing the leaderboard we have Suzuki losing 9.0% this year and Mercedes entering the leaderboard and losing 17.6%.

The most sold vehicle this year has been the Isuzu D-Max (-4.8%) with 136.450 units sold, overtaking the Toyota Hilux, which lost 14% registering 131.293 new sales this year. The Toyota Yaris (-22.4%) closes the podium by jumping 2 spot and reports 32.840 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

Research Contents

Focus2move Automotive Market Reports provide a comprehensive and extensive overview about this market including information on the cars and light commercial market size, market share and industry trends, with a deep segment analysis and full data for brands and models in the last two years, plus forecast by T.I.V:, segments and brand up to 2025.

We can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.

Make sure you stay one step ahead of your competitors!

Focus2move market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence.

Contents are:

Historical Data 2010-2020

1. Global Vehicles Market Data
   1. Global light vehicles sales
   2. Global light vehicles market trend
   3. Global Industry by type
   4. Light Vehicles industry mix
   5. Global car passenger’s sales
   6. Global car passenger’s sales trend
   7. Global LCVs sales
   8. Global LCVs sales trend
   9. Global Premium segment sales
   10. Global Premium segment share on market
2. Introduction to the country
   1. Geographical position
   2. The country essence
   3. Historical heritage
   4. Key economic findings
3. Market vehicles industry data & trends
   1. 1. Light Vehicles sales 2010-2019
      2. Light Vehicles trend 2011-2019
      3. Total Industry by Type 2010-2019
      4. Light Vehicles Industry mix 2010-2019
      5. Car passenger’s sales 2010-2019
      6. Car passenger’s sales trend 2011-2019
      7. LCVs sales 2010-2019
      8. LCVs sales trend 2011-2019
      9. Vehicles Fleet 2010-2018
      10. Vehicles Fleet trend 2011-2018
      11. Car Passenger’s Fleet 2010-2018
      12. Car Passenger’s Fleet trend 2011-2018
      13. Commercial Vehicles Fleet 2010-2018
      14. Commercial Vehicles Fleet trend 2011-2018
      15. Total Vehicles production 2011-2018
      16. Total vehicles production variation 2012-2018
      17. Car Passenger’s production 2013-2018
      18. Car Passenger’s production variation 2012-2018
      19. Commercial Vehicles production 2012-2018
      20. Commercial Vehicles production variation 2013-2018
   2. Performance by brand 2018-2019
      1. All Vehicles sales & share table 2018-2019
      2. Car Passenger’s Segment sales & share table 2018-2019
      3. Commercial vehicles sales & share table 2018-2019
      4. Cars Passenger’s Top 10 Brands trend 2010-2019
      5. LCVs Top 10 Brands trend 2010-2019
      6. Top 10 Groups sales volume 2010-2019
      7. Top 10 Groups market share 2010-2019
      8. Top 10 Groups sales volume 2010-2019
      9. Top 10 Groups market share 2010-2019
      10. Top 10 Cars Manufacturers  trend 2010-2019
   3.  Premium Brands performance
      1. Premium brands sales volume 2010-2019
      2. Premium segment market share 2010-2019
      3. Premium brands sales 2018-2019
      4. Premium brands share 2018-2019
      5. Top Models sales 2018-2019
      6. Top models share 2018-2019
   4. Car Passenger’s segmentation
      1. Car Passenger’s segmentation – size 2019
      2. Sales distribution by segment 2019
      3. Segment A share and volumes 2010-2019
      4. Segment B share and volumes 2010-2019
      5. Segment C share and volumes 2010-2019
      6. Segment D share and volumes 2010-2019
      7. Segment E share and volumes 2010-2019
      8. Segment F share and volumes 2010-2019
   5. Car Passenger’s segmentation – Body
      1. Sales distribution by segment 2019
      2. Coupe share and volumes 2010-2019
      3. Hatchback share and volumes 2010-2019
      4. MPV share and volumes 2010-2019
      5. Sedan share and volumes 2010-2019
      6. SUV share and volume 2010-2019
   6. Car Passenger’s models performance
      1. Best-selling models – Cars Top 10 sales 2019
      2. Best-selling models – Cars Top 10 share 2019
      3. All models sales and share – Cars 2017-2019
   7. CVs segment analysis & data
      1. CVs mix evolution 2010-2019
      2. CVs segments mix 2019
      3. Light Bus sales and trend 2010-2019
      4. Van Small sales and trend 2010-2019
      5. Van Mid sales and trend 2010-2019
      6. Van Large sales and trend 2010-2019
      7. Pick ups sales and trend 2010-2019
      8. LCV Truck sales and trend 2010-2019
      9. LCV Truck sales and trend 2010-2019
      10. Top 10 models sales and market share 2019
      11. All models sales and share – LCVs 2018-2019
   8. LCVs models performance
      1. Best-selling models – Top 10 sales 2019
      2. Best-selling models – Top 10 share 2019
      3. All models sales and share 2018-2019

AX – Sources
AX – Methodology