Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, up to September 2023 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 168,437 units sold (-7.2%), followed closely by the Isuzu D-Max with 135,196 cumulative sales (-21.1%).

The Perodua Myvi closes the podium with 97,151 sales (+7.6%), followed by the Honda City with 89,795 units sold (-6.0%) and the Honda HR-V with 81,494 new registrations (+15.5%).

In sixth place ranks the Mitsubishi X-Pander with 80,629 units sold (+2.3%), followed by the Ford Ranger -up 3 spots- at 71,038 registrations (+15.0%) and the  Toyota Vios with 70,947 sales (-7.4%).

Closing the leaderboard, the Toyota Avanza ranks in 9th with 65,238 units  sold this year (+0.6%) and the Perdue Bezza rises 1 spot into 10th with 58,248 cumulative sales (+7.7%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Market Trend and Outlook

Indonesia’s economy was expected to grow by 5.0% in 2023 as domestic demand took over from commodity exports as the driver of growth. This being said the economy undershot market expectations and grew at the slowest pace in two years in Q3 on cooling domestic demand: Public spending swung into contraction and private consumption growth cooled, outweighing a stronger expansion in fixed investment.

Looking at the Indonesian Vehicle Market we can observe this loss in momentum, with sales in October 2023 falling for the 4th consecutive month after growing 4.3% in June, with new registrations at 80,370 (-13.9%). YTD figures at 835,123 are down 1.9% from the prior year.

Looking at cumulative data up to October 2023 brand-wise, the leader is still Toyota with 273,820 sales (-1.1%), followed by Daihatsu with 161,650 (+2.4%), Honda with 119,917 sales (+12.1%) and Suzuki with 66,530 sales (-7.9%).

Mitsubishi falls 1 spot into 5th with 64,082 sales (-21.1%), followed by Hyundai -up  2 spots- at 29,537 units sold (+6.0%).

Isuzu maintains 7th with 26,651 sales (-13.0%), in front of Mitsubishi Fuso at 26,453 (-12.1%), Hino in 9th at 23,040 registrations (-5.6%) and Wuling closing the Top 10 with 16,652 sales (-22.7%).

Looking at specific models the Honda Brio becomes the new best seller, rising 1 spot with a 9.8% year-on-year increase in sales, followed by the Daihatsu Sigra up 37.2%.

Medium-Term Market Trend

The market had spent four years in the sky, when, during 2010-2013 the market scored four all-time records in a row, almost doubling volume and not only outpacing the magic 1 million units quota but landing at a 2013 record of 1.22 million vehicles sales, before interrupting the run in 2015 with registrations at 1,031,808 (-14.5%).

Then a new positive pathway was taken ending 2016 at 1,074,000 units (including HCVs and Bus) and keeping a moderate recovery in 2017 as well. In 2018, the market was substantially flat, ending with 1,140,349 units sold. In 2019, the market registered a negative trend, with full-year sales at 1,079,474 (-5.3%).

Due to the COVID-19 pandemic sales fell in 2020. In fact, 582,298 units were sold, reporting a decline of 46.1% compared to 2019.

In 2021 the year started negatively for the Indonesian market, in fact, in Q1 178,451 units have been sold, reporting a 24.5% decrease in sales compared to Q1 2020, while in Q2 sales started growing extremely quickly, reporting a 771% increase in sales with 209,439 units due to the very low volumes in Q2 2020.

In Q3 sales kept rising quickly, gaining 100.6% sales with 212,498 units, and in Q4 sales gained 21.8% with 262,984.

Indeed, Full-Year sales for 2021 were 863,372, reporting a 48.3% increase compared to 2020.

Sales in 2022 totaled 977,527, a 21.1% increase from the prior year.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

The best selling car up to September 2023 becomes the Daihatsu Sigra -up 5 spots- with 46,875 sales (+37.4%),  in front of the Honda Brio with 46,643 (+9.9%) and the Toyota Avanza -down 2 spots- with 45,237 sales (+2.3%)

The Toyota Kijang ranks in 4th with 43,384 sales (+21.8%), followed by the Daihatsu Gran Max PU with 36,607 sales (+9.3%), the Toyota Cayla with 34,312 registrations (+9.4%) and the Suzuki Carry Pick Up -down 4 spots- with 32,121 units sold (-18.8%).

The Mitsubishi Xpander falls 3 spots into 8th place with 30,615 sales (-13.5%) ahead of the Toyota Rush with 28,178 units sold (-11.9%) and the Honda HR-V, -up 2 spots- in 10th with 20,689 new registrations (+10.0%).

Tables with sales figures

In the tables below we report sales for the top 50 Models

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
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• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2022 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 193,086 units sold (+5.8%), followed closely by the Isuzu D-Max with 94,557 cumulative sales (+6.1%).

The Mitsubishi Xpander closes the podium with 94,557 sales (+6.1%), followed by the Toyota Bios with 84,343 units sold (+2.0%) and the Toyota Fortuner – up 4 spots – with 76,099 new registrations (+10.3%).

In sixth place ranks the Honda City -down 3 spots- with 73,140 units sold (-22.2%), followed by the Toyota Avanza -up 1 spot- at 71,997 registrations (+1.8%) and the Ford Ranger -up 2 spots- with 68,255 sales (+0.9%).

Closing the leaderboard, the Honda Brio rises 4 spots into 9th with 65,033 units  sold this year (+24.2%) and the Toyota Rush falls 3 spots into 10th with 61,799 cumulative sales (-13.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Market Trend and Outlook

The Indonesian vehicles market in 2022 totals 977,527 sales, a 21.1% growth from the prior year. The year closed with December growing for the 7th month in a row and reporting 98,049 new registrations (+4.4%).

Looking at the cumulative figures form 2022 brand-wise, the leader is still Toyota with 331,409 sales (+14.1%) followed by Daihatsu with 202,665 (+34.1%) and Honda -up 1 spot- with 131,281 sales (+43.6%) overtaking Mitsubishi with 99,051 sales (-5.1%).

Suzuki and Isuzu maintain 5th and 6th position, respectively with 90,408 (+0.9%) and 36,644 sales (+34.3%).

Hyundai rises into 7th with 31,965 sales , in front of Wuling at 29,991 (+17.0%) and Mercedes in 10th at 6,090 registrations (+49.7%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

The Honda Brio moves up 5 spots into 1st position with 55,129 sales (+35.0%), overtaking previous year’s leader Toyota Avanza with 53,051 sales (+0.6%)

In third place ranks the Suzuki Carry Pickup with 49,080 sales (+4.7%), followed by the Daihatsu Sigra -up 4 spots- with 44,692 registrations (-6.1%) and the Mitsubishi Xpander -down 1 spot-, with 44,094 (-2.7%).

In 6th place and up 1 spot the Daihatsu Gran Max PU with 43,044 (+20.2%) ahead of the Toyota Rush with 41,470 (-14.0%) and the Toyota Kijang with 40,934 (-5.7%).

In 9th place the Toyota Calya with 39,713 (+20.1%) ahead of the new star, Toyota Veloz -up 23 spots- with 31,461 sales (+726.8%).

Remarkable the performances reported by the Honda BR-V, in 11th up 25 spots, and the Daihatsu Xenia, in 12th from the 20th.

Tables with sales figures

In the tables below we report sales for the top 50 Models

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2021 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 182k units sold (6.5% share), followed in second place by the Hyundai Staria, with 150k units sold (5.3% share).

The Honda City -up 3 spots- closes the podium with 94k units (3.3% share), followed by the Mitsubishi Xpander -up 3 spots- with 89k units (2.9% share) and the Toyota Vios – down 2 spots – with 83k units sold (2.9% share).

In sixth place we have the Perodua Myvi -down 2 spots- with 82k units (2.9% share), followed by the Toyota Rush -up 6 spots- with 71k units (2.5% share) and then by the Toyota Avanza –up 6 spots– with 71k units (2.5% share).

Closing the leaderboard we have the Toyota Fortuner rising 2 spots with 69k units (2.4% share) and the Ford Ranger -down 2 spots- with 68k units (2.4% share).

Tables with sales figures

In the tables below we report sales for all top 50 models.

In 2021 the Toyota Avanza regains leadership, reaching 7.1% of market share with 62,741 units sold.

In second place we have the Mitsubishi Fuso -up 5 spots- with 6.2% share and 54,851 sales, followed by the Mitsubishi Xpander -up 3 spots-, which is now at 6.2% market share with 54,644 units sold.

The Toyota Rush remained in 4th position with 5.9% share and 52,553 units sold, ahead of the Suzuki Carry Pick Up -down 3 spots- with 52,220 units sold (5.9% share) and the Toyota Kijang -down 1 spot- with 49,745 units (5.6% share).

In 7th position we find the previous leader the Honda Brio -down 6 spots- with 46,235 units (5.2% share) followed by the Daihatsu Gran Max PU with 39,254 units (4.4% share).

Closing the leaderboard we have the Daihatsu Sigra -up 1 spot- with 37,093 units sold (4.2% share) and the Toyota Calya -down 1 spot- with 36,062 units sold (4.1% share). 

Tables with sales figures

In the tables below we report sales for the top 50 Models

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2020 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 171.999 units sold (-16.3%), followed in second place by the Isuzu D-Max, produced in Thailand as well, with 147.591 units sold (-5.4%).

The Toyota Vios -up 5 spots- closes the podium with 83.222 units (-10.2%), followed by the Perodua Myvi -down 3 spots- with 82.341 units and the Honda City – up 7 spots – with 68.639 units sold (-9.6%).

In sixth place we have the Perodua Axia -up 7 spots- with 67.267 units, followed by the Mitsubishi Xpander -down 4 spots- with 66.639 units (-43.6%) and then by the Ford Ranger -down 2 spots- with 63.448 units (-28.8%).

Closing the leaderboard we have the Honda HR-V jumping in 9th position with 52.165 units (-21.3%) and the Toyota Fortuner with 47.880 units (-39.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.