Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, up to September 2023 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 168,437 units sold (-7.2%), followed closely by the Isuzu D-Max with 135,196 cumulative sales (-21.1%).

The Perodua Myvi closes the podium with 97,151 sales (+7.6%), followed by the Honda City with 89,795 units sold (-6.0%) and the Honda HR-V with 81,494 new registrations (+15.5%).

In sixth place ranks the Mitsubishi X-Pander with 80,629 units sold (+2.3%), followed by the Ford Ranger -up 3 spots- at 71,038 registrations (+15.0%) and the  Toyota Vios with 70,947 sales (-7.4%).

Closing the leaderboard, the Toyota Avanza ranks in 9th with 65,238 units  sold this year (+0.6%) and the Perdue Bezza rises 1 spot into 10th with 58,248 cumulative sales (+7.7%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
• Next Year’s Forecast
• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2022 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 193,086 units sold (+5.8%), followed closely by the Isuzu D-Max with 94,557 cumulative sales (+6.1%).

The Mitsubishi Xpander closes the podium with 94,557 sales (+6.1%), followed by the Toyota Bios with 84,343 units sold (+2.0%) and the Toyota Fortuner – up 4 spots – with 76,099 new registrations (+10.3%).

In sixth place ranks the Honda City -down 3 spots- with 73,140 units sold (-22.2%), followed by the Toyota Avanza -up 1 spot- at 71,997 registrations (+1.8%) and the Ford Ranger -up 2 spots- with 68,255 sales (+0.9%).

Closing the leaderboard, the Honda Brio rises 4 spots into 9th with 65,033 units  sold this year (+24.2%) and the Toyota Rush falls 3 spots into 10th with 61,799 cumulative sales (-13.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2021 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 182k units sold (6.5% share), followed in second place by the Hyundai Staria, with 150k units sold (5.3% share).

The Honda City -up 3 spots- closes the podium with 94k units (3.3% share), followed by the Mitsubishi Xpander -up 3 spots- with 89k units (2.9% share) and the Toyota Vios – down 2 spots – with 83k units sold (2.9% share).

In sixth place we have the Perodua Myvi -down 2 spots- with 82k units (2.9% share), followed by the Toyota Rush -up 6 spots- with 71k units (2.5% share) and then by the Toyota Avanza –up 6 spots– with 71k units (2.5% share).

Closing the leaderboard we have the Toyota Fortuner rising 2 spots with 69k units (2.4% share) and the Ford Ranger -down 2 spots- with 68k units (2.4% share).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Economic Environment

Activity was likely subdued in H2 last year, with tourist arrivals remaining hugely below pre-pandemic levels. Nonetheless, arrivals did pick up towards the end of the period, while a high vaccination rate and looser restrictions compared to H1 should have aided domestic demand. Heading into Q1 this year, given the country’s dependence on tourism, momentum is likely being dulled by the arrival of the Omicron variant.

More positively, the Central Bank recently extended its debt restructuring program until mid-2022, which should support investment ahead. Meanwhile, the EU recently revoked tariffs on Cambodian rice, boosting the external sector. In politics, the prime minister secured his party’s support for naming his son as his successor ahead of next year’s election. This should imply policy stability ahead.

Market Trend

The Cambodian car market this year recovered effectively from the pandemic crash, reporting a positive performance in all quarters.

Indeed, together with Laos, Cambodia is the only country within the ASEAN without a clear policy against the import of pre-owned old, high polluting, low safety vehicles, and the tax reform applied in 2017, which increased the duties for new vehicles import, has penalized the local distributors which increased price freezing a potentially high demand and creating wide space for trading from Japan or others ASEAN countries.

However, in 2018 the market confirmed its potential reporting a positive score when light vehicle sales were at 10,086. In 2019 the market even accelerated probably for the combined effect of the reduction of grey market and strong consumer demand and hit the new all-time record, the 10th in a row, with full-year sales landing at 23,655 unit, up 134.5%.

Sales in 2020 have been heavily influenced by the COVID-19 pandemic, impacting all sectors. In fact, 18,718 units have been sold, reporting a decline of 20.9%.

In 2021 the year started positively for the Cambodian market, in fact, in Q1 4,354 units have been sold, reporting a 45.7% increase in sales compared to Q1 2020, and in Q2 sales slowed down slightly, reporting a 12.5% increase in sales with 5,838 units sold due to the low sales volume registered in Q2 2020.

In Q3 sales rose only 8.1% with 6,477 units sold, while in Q4 growth increased significantly again (+42.4%) with 6,474 units sold.

Indeed, Full-Year sales for 2021 have been 23,143, reporting a 23.6% increase compared to 2020.

Brand-wise, this year the leader Ford (+14.8%) lost 3.1% market share, followed by Toyota (+53.8%), which gained 4.7% share. Mazda on the other hand fell 29.2% and lost 5.4% market share.

The most sold model in the country is the Ford Ranger, which grew 12.5%.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2020 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 171.999 units sold (-16.3%), followed in second place by the Isuzu D-Max, produced in Thailand as well, with 147.591 units sold (-5.4%).

The Toyota Vios -up 5 spots- closes the podium with 83.222 units (-10.2%), followed by the Perodua Myvi -down 3 spots- with 82.341 units and the Honda City – up 7 spots – with 68.639 units sold (-9.6%).

In sixth place we have the Perodua Axia -up 7 spots- with 67.267 units, followed by the Mitsubishi Xpander -down 4 spots- with 66.639 units (-43.6%) and then by the Ford Ranger -down 2 spots- with 63.448 units (-28.8%).

Closing the leaderboard we have the Honda HR-V jumping in 9th position with 52.165 units (-21.3%) and the Toyota Fortuner with 47.880 units (-39.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Economic Environment

Following a likely severe hit in H1 due to the impact of the pandemic and associated restrictions, available data suggest that economic activity remains subdued in H2. The tourism industry, which accounts for more than a quarter of GDP, continues to suffer: Despite a significant increase from July, tourist arrivals were still down 95.9% year-on-year in August.

Moreover, both investment projects and construction proposals declined markedly in January–August compared to last year, signaling still-downbeat private sector activity. Meanwhile, on a brighter note, merchandise exports grew robustly in the same period on higher shipments of bicycles, electronics, and rice.

Lastly, on 23 October, the government approved the draft 2021 budget—valued at around USD 8.1 billion, slightly lower than last year’s original budget—aimed at addressing the harsh impact of the pandemic and supporting the recovery.

Market Trend

The Cambodian car market has been hit in 2020 by the world-wide COVID-19 pandemic and by the consequent drop in tourism, which has impacted sales significantly.

Indeed, together with Laos, Cambodia is the only country within the ASEAN without a clear policy against the import of pre-owned old, high polluting, low safety vehicles, and the tax reform applied in 2017, which increased the duties for new vehicles import, has penalized the local distributors which increased price freezing a potentially high demand and creating wide space for trading from Japan or others ASEAN countries.

However, in 2018 the market confirmed its potential reporting a positive score when light vehicle sales were at 10.086. In 2019 the market even accelerated probably for the combined effect of the reduction of grey market and strong consumer demand and hit the new all-time record, the 10th in a row, with full-year sales landing at 23.655 unit, up 134.5%.

While the spread of the virus in the country is under control, the huge fall of the tourism sector reduced dramatically the purchasing power and people are still back in the poverty. The purchase of a new car is not their priority, at the moment.

Indeed, Full-Year sales for 2020 have been 18.718, reporting a decline of 20.9% compared to 2019.

Brand-wise, this year the leader Ford (-17.5%) gained 1.7% market share, followed by Toyota (-33.8%), which lost 3.8% share. Mazda on the other hand fell 40% and lost 4.1% market share.

The most sold model in the country remains the Ford Ranger despite falling 18.2%.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asian, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar and Cambodia.

Economic Environment

ASEAN regional economy has grown less than anticipated, resulting in slight downward revisions to growth forecasts which now stand at 4.8 percent (2019) and 4.9 percent (2020), down from 4.9 percent and 5.0 percent, respectively. Meanwhile, regional inflation for 2019 was expected to fall to 2.4 percent from the previous forecast of 2.6 percent.

Best Selling Cars

With regard to the regional best-selling cars ranking, in 2019 the leadership was still in the hands of the Toyota Hilux, produced in Thailand, well ahead of the list with 6.3% of share, gaining 5.8% from the previous year .

In second place with a growing gap to the leader, the Isuzu D-Max, produced in Thailand as well, holding 4.8%  while losing 9.2%.

Third was the Mitsubishi Xpander with 3.8% of share followed by the Toyota Avanza with 3.1% and the Toyota Vios – up 2 spots – with 2.8%.

In sixth place the Toyota Rush with 2.6% followed by the Perodua Myvi with 2.5%.

The Toyota Agya landed in 8th place with a stunning performance, ending at 2.5%, ahead of the Ford Ranger with 2.6% and the Toyota Fortuner with 2.4%.

Rank 2019	Rank 2018	Model	Sales 2019	2019 Var
1	1	Toyota Hilux	203.523	5,8%
2	2	Isuzu D-Max	155.747	-9,2%
3	5	Mitsubishi Xpander	123.611	31,4%
4	3	Toyota Avanza	102.464	5,8%
5	7	Toyota Vios	91.659	6,1%
6	13	Toyota Rush	82.721	27,5%
7	10	Perodua Myvi	81.966	-0,2%
8	32	Toyota Agya	79.631	142,2%
9	9	Ford Ranger	79.350	-3,9%
10	11	Toyota Fortuner	77.585	-2,0%
11	60	Honda Brio	76.554	458,9%
12	8	Honda City	74.844	-13,1%
13	6	Honda HR-V	68.770	-23,6%
14	12	Perodua Axia	67.267	-5,0%
15	24	Suzuki Carry Pick Up	65.118	44,1%
16	517	TOYOTA Kijang	57.225
17	17	Daihatsu Sigra	52.283	2,7%
18	21	Toyota Yaris	51.877	8,7%
19	20	Mitsubishi Triton	49.970	2,8%
20	18	Mazda2	47.119	-7,3%
21	16	Honda Jazz	47.062	-11,1%
22	19	Perodua Bezza	45.656	-8,5%
23	25	Honda CR-V	44.675	-0,1%
24	23	Nissan Navara	41.414	-8,9%
25	28	Suzuki Ertiga	41.106	-2,8%
26	26	Honda Civic	39.453	-8,2%
27	74	Mitsubishi L300	39.096	318,3%
28	46	Proton Saga	38.153	90,1%
29	27	Daihatsu Gran Max PU	35.926	-15,5%
30	29	Nissan Almera	35.673	-9,8%
31	31	Mitsubishi Pajero Sport	31.809	-10,7%
32	4	Toyota Innova	31.144	-67,1%
33	38	Toyota Hiace	28.717	6,2%
34	33	Toyota Yaris Ativ	28.072	-13,4%
35	44	Toyota Wigo	26.728	25,9%
36	30	Toyota Corolla	25.225	-31,6%
37	34	Daihatsu Terios	22.964	-27,0%
38	39	Daihatsu Ayla	22.108	-18,0%
39	45	Proton Persona	21.876	4,0%
40	35	Daihatsu Xenia	21.674	-26,6%
41	63	Toyota Camry	20.979	63,7%
42	37	Mazda CX-5	20.518	-25,2%
43	48	Ford Everest	19.257	2,4%
44	36	Honda Mobilio	18.425	-34,5%
45	47	Mitsubishi Attrage	17.346	-9,7%
46	324	Isuzu NMR	16.402	16809,3%
47	67	Wuling Confero	16.332	39,9%
48	15	Perodua Alza	16.200	-71,8%
49	40	Honda BR-V	15.861	-39,7%
50	54	Proton Iriz	15.846	-0,3%

Economic Environment

Cambodia economic growth appears to have been robust so far this year, although is likely down somewhat from the impressive levels seen in past years. Positives include resilient export figures in the first part of this year, unlike many regional neighbors, with a large reported increase in exports to the U.S.

Moreover, visitor numbers were robust in the year to July, which should have boosted the service sector. In addition, total credit lent to the private sector increased by over a quarter year-on-year in January–July. However, concerns remain around domestic agricultural performance, with the sector hindered by droughts in the first half.

In 2020, growth looks set to weaken slightly on softer momentum in China and the potential withdrawal of preferential market access to the U.S. and EU. However, Cambodia should still outperform most regional neighbors. Domestically, the large increase in credit extended to real estate activities is an area of concern going forward.

Market Trend

Cambodian vehicles market continue to be full of contradiction and request for changes in the current rules were raised by all key players, while the renovated political victory of the President Hun Sen has not produced effects while postponing the adoption of more logic limits to the import of new and old vehicles rules.

Indeed, together with Laos, Cambodia is the only country within the ASEAN without a clear policy against the import of pre-owned old, high polluting, low safety vehicles and the tax reform applied in 2017, which increased the duties for new vehicles import, has penalized the local distributors which increased price freezing a potentially high demand and creating wide space for trading from Japan or others ASEAN countries.

However, in 2018 the market confirmed its potential reporting a positive score, when light vehicles sales were at 4.853.

In the 2019 the market even accelerated probably for the combined effect of the reduction of grey market and strong consumer demand and hit the new all-time record, the 10th in a row, with full-year sales landing at 8.560 unit, up 6.6%.

And the outlook for the 2020 is even better…

In the competitive landscape, Ford confirms the leadership ahead of  Toyota and Mazda. The success of these brands is strongly related to their pick up sales.

Tables with sales figures

In the tables below we report sales for the top brands

Economic Environment

Cambodian economy  continued to perform well in 2018, on the back of activity in the tourism and merchandise trade sectors. In the first nine months, garment exports—which constitute the lion’s share of Cambodia’s exports—grew by over a fifth over the same period a year prior, according to customs data. In the same period, growth in tourist arrivals edged higher compared to a year earlier, according to figures from the Ministry of Tourism.

Economic growth should again be buttressed this year by the garment and the tourism sectors. Ongoing infrastructure investments from China and public consumption will likely provide a further boost. However, the potential loss of preferential market access to the EU poses a significant downside risk, while the slowdown in the Chinese economy could harm tourist arrivals.

Market Trend

Cambodian vehicles market continue to be full of contradiction and request for changes in the current rules were raised by all key players, while the renovated political victory of the President Hun Sen have not produced effects while postponing the adoption of more logic limits to the import of new and old vehicles rules.

Indeed, together with Laos, Cambodia is the only country within the ASEAN without a clear policy against the import of pre-owned old, high polluting, low safety vehicles and the tax reform applied in the 2017, which increased the duties for new vehicles import, has penalized the local distributors which increased price freezing a potentially high demand and creating wide space for trading from Japan or others ASEAN countries.

However, the market confirm its potential reporting a positive score for the 2018, when light vehicles sales grew up 8% at 4.853 units, even in the said circumstances.

Toyota is again on top of the ranking – with 23.5% of market share – while the fastest growing brand last year was Mazda, up 113.2%.

Tables with sales figures

In the tables below we report sales for the top brands