]]> Jordanian Vehicle Market in September 2023 grows for the 8th month this year, reporting 3,430 new registrations (+32.3%). YTD figures at 28,930 are up 12.4% from the previous year. MG up 275.8% enters the podium.

Market Trend and Outlook

The Jordanian Vehicle Market in September 2023 grows for the 8th months this year, reporting 3,430 new registrations (+32.3%). YTD figures at 28,930 are up 12.4% from the previous year.

Looking at cumulative data up to September 2023 brand-wise, the leader Toyota sold 10,533 vehicles (+12.1%) with a share at 36.4%.

In second place MG -up 3 spots- sold 4,957 (+275.8%) followed by Kia -down 1 spot- which grew 31.4% with 4,505 sales.

Hyundai fell 1 spot into 4th with 1,935  sales (-23.0%) followed by Nissan at 838 (-29.8%), Isuzu at 784 (+10.1%), Mitsubishi at 554 (-66.7%), Chevrolet at 544 (+29.5%), Suzuki at 542 (+28.4%) and in 10th place Mercedes at 528 (-21.5%).

Looking at specific models the Toyota Land Cruiser P/U is still the best seller despite falling 11.3% in year-on-year sales, followed by the Toyota Hilux up 31.3%.

Medium-Term Market Trend

The Automotive industry in Jordan grew up the first years of this century peaking in the 2014, when the all time record was achieved with 69.583 sales.

In the following years the progressively declined hitting a lower peak in the 2020, the year of the virus, with only 30.529 vehicles sold, less than the half of the record.

In 2021 the market was still shy and the recovery limited at 1.3% while in 2022 it boomed 26.7% to 36,901 total sales, the highest level in the last 5 years.

Next years perspectives are uncertain with economic outlook not positive and Levant area involved in international crisis with unpredictable effects.

Tables with sales figures

In the tables below we report sales for Top 10 Brands and top 10 Models.

]]> Jordan Auto Market is tracked with the last decade sales figures by all brands and models. You can have access to an Excel Dataset or to a Market Report, including next year’s forecast.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
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• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

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]]> Jordanian Vehicle Market in 2022 totals 36,901 sales, a 26.7% increase from the prior year and the highest level in 5 years. December grows for the 3rd month in a row with 3,811 new registrations (+41.5%).

Market Trend and Outlook

Following the sharp fall reported in 2020 and the shy +1.3% scored in 2021, the light vehicles market is finally showing a strong recovery.

In 2022 the Light Vehicle Market in Jordan totals 36,901 sales, a 26.7% increase from the prior year and the highest level in the last 5 years. Sales were pushed up in Q3 with December at 3,811 new registrations positing the 3rd consecutive positive month (+41.5%).

Looking at data from 2022 brand-wise, the leader Toyota sold 13,616 vehicles (+16.0%) with a share at 36.5%.

In second place Kia sold 5,090 (+52.9%) overtaking Hyundai which lost 21.6% with 3,375 sales.

In fourth place Mitsubishi with 1,916  (-7.5%) followed by MG (+60.3%), BMW (+299.7%), Nissan (+52.8%), Mercedes (+310.5%), Isuzu (+68.8%) and in 10th place Audi (+387.4%).

Tables with sales figures

In the tables below we report sales for Top 10 Brands and top 10 Models.

]]> Jordanian Auto market in 2021 rises by 1.3% with 30,918 sales, reporting a very strong performance up to Q4, when sales dropped sharply. MG reported the best performance this year, gaining 69.8%.

Market Trend

The Jordanian car market this year attempted to recover from the pandemic crash of 2020 and reported a very promising performance all year except for Q4, when sales crashed in double-digits.

In the first part of this decade, the market was on a very positive track growing up from 20,016 units in 2010 to the all-time record of 69,583 units in 2014.

The growth was really too fast and when the economic environment started to deteriorate, due to the high public expenses correlated with refugees and low internal demand, the auto market declined. Initially, the negative trend was at acceptable speed with 2015 sales down at 61,774, still the second-best level ever, and then very fast, reaching out 30,353 units in 2018, following 5 years of loss.

In 2019, despite the very negative economic environment, the market remained almost flat. Indeed, Total sales in 2019 have been 29,786 (-1.8%).

Despite the COVID-19 pandemic affecting severely sales in April, full-year 2020 has been stable, even reporting a slight growth. In fact, sales have been 30,507, reporting a 2.4% growth compared to 2019.

In 2021 the year started positively for the Jordanian market, in fact, in Q1 7,880 units have been sold, reporting a 12.3% increase in sales compared to Q1 2020, and in Q2 sales kept growing, reporting a 19.1% increase in sales with 7,051 units.

In Q3 sales were still increasing, rising by 9.1% with 8,764, but the market fell sharply in Q4 with just 7,223 units (-24.4%).

Indeed, Full-Year sales for 2021 have been 30,918, reporting a 1.3% increase compared to 2020.

Brand-wise, this year the leader Toyota (+15.1%) gained 5% market share, followed by Hyundai (-8.4%), which lost 1.4% share, and Kia -up 1 spot- which gained 2.9% share, rising 36.3%.  Mitsubishi reached 4th place and gained 12.9%, followed by Isuzu which lost 22.2%.

MG reached 6th place and gained 69.8%, reporting the best performance, followed by Nissan (-50.2%) which reported the sharpest drop in the leaderboard, and Suzuki (+19.6%). Closing the leaderboard we have Honda -up 4 spots- gaining 55% this year and Chevroelt entering the leaderboard by jumping 1 spot and losing 25.3%.

The most sold vehicle this year is the Toyota Land Cruiser P/U (+111%) -up 1 spot- with 5,129 units sold, followed by the Toyota Land Cruiser (-40.8%)  registering 2,736 new sales this year. The Hyundai Tucson (+13.9%) -up 1 spot- closes the podium and reports 2,096 new units sold.

Tables with sales figures

In the tables below we report sales for Top 10 Brands and top 10 Models.

]]> Jordanian auto market in 2020 gains 2.4% despite the pandemic,  lockdowns, and the sharp fall in tourism. Full-Year sales have been 30.507, while the leader Toyota keeps gaining market share (+3.7%). Meanwhile, Hyundai loses8.5% share and drops almost 40%.

Market Trend

The Jordanian car market remained almost flat in 2020 despite the world-wide COVID-19 pandemic and the consequent drop in tourism.

In the first part of this decade, the market was on a very positive track growing up from 20.016 units in 2010 to the all-time record of 69.583 units in 2014.

The growth was really too fast and when the economic environment started to deteriorate, due to the high public expenses correlated with refugees and low internal demand, the auto market declined. Initially, the negative trend was at acceptable speed with 2015 sales down at 61.774, still the second-best level ever, and then very fast, reaching out 30.353 units in 2018, following 5 years of loss.

In 2019, despite the very negative economic environment, the market remained almost flat. Indeed, Total sales in 2019 have been 29.786 (-1.8%).

After starting the year with a very slight positive trend (+1.7%), the market quickly started falling in March as the virus struck, the sharpest drop in sales this year was in April when sales declined by 65.3%.

The market recovered immediately and reported growth throughout the entire second half of the year except for July (-3.2%). The highest increase in sales was in October when sales increased by 39.9%.

Indeed, Full-Year sales for 2020 have been 30.507, reporting an increase of 2.4% compared to 2019.

Brand-wise, this year the leader Toyota (+6.8%) gained 3.7% market share, followed by Hyundai (-38.7%), which lost 8.5% share and registered the worst performance in the leaderboard, and Isuzu -up 1 spot- which gained 0.8% share, rising 5%.  Kia fell in 4th place and lost 28.9%, followed by Nissan which gained 9.7%.

Mitsubishi remained in 6th place and gained 36.9%, followed by Lexus (+60.9%) -up 1 spot- which reported the best performance in the leaderboard and MG. Closing the leaderboard we have BMW -down 2 spots- gaining 0.3% this year and Suzuki entering the leaderboard by jumping 1 spot and gaining 10.2%.

The most sold vehicle this year is the Toyota Land Cruiser (+37.5%) -up 1 spot- with 4.625 units sold, followed by the Toyota Land Cruiser P/U (+42.2%) -up 2 spots- registering 2.431 new sales this year. The Hyundai Tucson (-54.7%) -down 2 spots- closes the podium and reports 1.841 new units sold.

]]> Jordanian Auto Sales in 2019 has moderately recovered following the previous 5 years of consecutive fall. Indeed, Total sales in 2019 have been 32.081 (+5.7%). Toyota was the market leader winning the battle against Hyundai while the third brand, Kia, has heavily struggled losing over 30%.

Economic Environment

Jordan economy accelerated slightly in Q3, buttressed by a large contribution from the finance, insurance and business services sector. However, the expansion remained weak by historical standards, weighed on by stalled construction activity. Meanwhile, the unemployment rate dipped to 19.1% in Q3 from Q2’s over one-decade high of 19.2%. Turning to Q4, available data is mixed.

On the one hand, industrial production contracted for the seventh consecutive month in October. However, merchandise exports increased again in October compared to the same month a year earlier, contributing to a notable narrowing of the trade deficit in January–October.

Market Trend

In the first part of this decade, the Jordan vehicles market was in a very positive track growing up from 20.016 units in the 2010 to the all time record of 69.583 units hot in the 2014.

The growth was really too fast and when the economic environment started to deteriorate, due to the high public expenses correlated with profugues and low internal demand, the auto market declined. Initially the negative trend was at acceptable speed with 2015 sales down at 61.774, still the second best ever level, and then very fast, reaching out 30.353 units in the 2018, following 5 years of lost.

In 2019, despite the very negative economic environment, the market moderately recovered. Indeed, Total sales in 2019 have been 32.081 (+5.7%).

Three brands dominated the market, Toyota, Hyundai and Kia holding together a share of 65%.

In the market magic moment (2010-2014) Toyota has lost share declining from 17% to 14%, but as the market kept the fall, Toyota share grew up with a record of 28.8% in the 2016, while in 2019 signed the new record at 30.1%.

Hyundai boomed in the period 2010-2014, with share up from 41% to 45%, but since 2015 is struggling with 2018 at a negative peak of 21%, while in 2019 has marginally recovered at 23.9%.

Kia has been more stable, with over 20% of share, while since the 2018 is really struggling losing deeply and ending the 2019 at just 10.7%.

Tables with sales figures

In the tables below we report sales for Top Brands

]]> Jordanian Auto Sales in the 2018 fell rapidly down 33% with 30.353 sales, less than half of the 2014 All time record. Toyota jumped on top of the market ahead of Hyundai and Kia, both down over 40%.

Economic Environment

Jordan economy improved in 2018 according to preliminary data, despite a lethargic year for economic growth through to the third quarter—the latest period for which GDP data is publicly available. In late January, the prime minister announced that the fiscal deficit had fallen to 2.3% of GDP in 2018, down from 2.6% in 2017, and that public debt had notched down to 94.0% from 94.3% in the previous year.

Increased tourism activity, the recent re-opening of trade routes with Iraq and Syria and improved gas supplies from abroad, particularly Egypt, should underpin economic growth in 2019. However, fiscal consolidation and tighter monetary policy dampen prospects.

Market Trend

Jordan vehicles market hit the record in the 2014 when sales achieved the 69.583 units, before starting a declining period, with 2016 at 44.950 units and the 2017, stable at 45.312 (+0.8%), but only thanks to strong rebates and hard discount.

In the 2018 the market trend changed immediately and light vehicles sales fell down rapidly since the first quarter, when sales were already down 17.0% and worsening period-by-period, ending the full year down 33%. Indeed, the market closed with registrations at 30.353, less than half of the 2014 All time record.

Market	Sales 2014	Sales 2015	Sales 2016	Sales 2017	Sales 2018	'+/- 2018
Car+LCV	69.583	61.774	44.950	45.312	30.353	-33,0%

Three brands dominated the 2018 competitive landscapes, Hyundai, Kia and Toyota, which hold together over 60% of market share.

In the 2018, containing the lost within acceptable level, the Japanese , Toyota has taken the leadership with 8.139 sales (-13.2%) overtaking Hyundai, actually second with 6.477 sales (-42.7%) and Kia with 5.264 (-53%).

Tables with sales figures

In the tables below we report sales for Top Brands

]]> Jordan Auto Market ended the 2017 with a little 0.8% progress over the previous year thanks to the strong acceleration reported in the Q4. Three brands holds 70% of market share. However while Kia in second boosted 30%, Toyota in third heavily lost.

Jordan economy continues to perform resilient despite regional conflict, high public debt and creeping unemployment. Industrial production in the first ten months of last year dropped compared to the same period in the preceding year due to a weak manufacturing sector.

Extractive industries, however, performed well, providing support to overall production levels. In the year to November, remittance inflows were broadly unchanged from the same period in 2016, while tourist arrivals were higher.

Jordan vehicles market hit the record in the 2014 when sales achieved the 69.583 units, before starting a declining period, with 2016 at 44.950 units and the 2017, stable at 45.312 (+0.8%).

Three brands dominate the market with combined share at 70.4%. The leader was Hyundai with 11.298 sales (+5.4%) ahead of Kia with 11.206 (+30.0%) and Toyota with 9.377 (-27.5%).

Tables with sales figures

In the tables below we report sales for Top Brands

]]> Jordan Vehicles Market 2016 was heavy negative hit by the economic crisis and growing unemployment. Toyota reduced the lost and overtook the former leader, Hyundai, struggling more than others.

The Syrian civil war and regional instability continued to weigh on Jordan’s economy in the third quarter of 2016, causing the economy to slow further. Moreover, in Q3 the unemployment rate continued to grow as conditions in the labor market worsened, due to the large number of refugees seeking jobs. On the upside, in the last quarter of the year consumer confidence gained some strength.

Auto sales had been penalized by the economic environment shown a negative mood across the entire year with the fourth quarter deeply down. Full year sales fell down at 44.777 registrations, down 27.4% from the previous year, declining for the second time in a row.

The battle for leadership was won by Toyota, able to overtake Hyundai despite losing 7% of volume. However, Hyundai lost 49.6% and was among the worse y.o.y. in the entire market. Third was Kia, down 25.8%, followed by Mitsubishi, down 62%, Nissan, -18% and Isuzu, up in triple digit.

Tables with sales figures

In the tables below we report sales for Top Brands

]]> Jordan Vehicles Market in 2015 down in double-digit despite growing demand for mobility from the over 1.3 million Syrian refugee. The market is concentrated in the top 3 brands, holding 75% of sales.

Country Outlook

Persistent domestic and regional challenges likely weighed on Jordan’s economic growth through 2015, as the country is burdened with hosting over 1.3 million Syrian refugees who have taken shelter in the Kingdom thanks to its open border policy.

Jordan had been receiving significant international and regional aid to help cope with the humanitarian crisis, but the cash flow has declined in recent months. In an official statement released on 3 February, King Abdullah II stressed the need for further support as the Kingdom’s capacity to handle the crisis is reaching its limits.

He also mentioned that a revision of the country’s border policy will be necessary should the international community fail to provide more support.

Market Outlook

Jordan vehicles market is heavily influenced by effects of the huge immigration of Syrian refugees several of which has now started up their own activity in the new country as perspectives to came back at home are far and Jordan is a modern and welcoming state.

Following the negative impact over the market reported for the 2014, in case of the 2015 the market was really sustained by new consumer’s demand and albeit their focus was more on pre-owned than on new vehicles.

Total vehicles sales in the 2015 had been 61.713, down 11.3% from the previous year data.

Market leader was Hyundai, the leader is almost all the Levant area together with the twin brand Kia, selling 21.268 vehicles (-32.3%) and was followed in the podium by Toyota with 13.731 units (+39.5%) and Kia with 11.490 (-31.9%). the three leader together held three-quarters of the market!

Tables with sales figures

In the tables below we report sales for Top Brands