Market Trend and Outlook

The Lebanese vehicle market in September 2023 grows for the 7th month this year, reporting 2,018 new registrations (+1.0%). YTD figures at 19,113 are up 32.2% from the previous year.

Looking at cumulative data up to September 2023 brand-wise, the leader Toyota sold 6,464 vehicles (+63.4%) with market share at 33.8%.

Nissan jumps 4 spots into in second place with 2,249 sales (+210.6%) and Mitsubishi in third with 1,504 (-26.3%).

In fourth place Renault with 1,366 (+57.0%), followed by Kia at 114 (+17.6%), Mercedes at 1,110 (+26.7%), Lexus at 940 (+66.4%), Volkswagen at 813 (+40.2%), BMW at 494 (+82.3%) and in 10th place MG at 442 (+30.4%).

Looking at cumulative data the Nissan Sunny becomes new the best selling model rising 729.7% in year-on-year sales and 7 spots in the rankings. The Toyota Hilux makes it into 2nd rising 1 spot (+41.2%)

Medium-Term Market Trend

The car market was stable in the range of 35K to 45K, apart the peak achieved in 2017 when the all time record was established at 52,916.

In the following two years, the hard economic difficulties due to the reduced price of oil and the huge number of refugee from Syria, reduced the industry at 34,258 (2019) which was the lowest in 10 years.

The covid 19 spread severely hit the market in 2020 with a huge 62.2% fall, one of the sharpest in the World, to only 12,934 units and even today the market is not recovering.

Indeed, in 2021 the increase was at mere 2% and this year the trend is only moderately positive, while annual volumes are at the lowest in the last 30 years.

Tables with sales figures

In the tables below we report sales for Top 10 Brands and the Top 10 Models

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
• Next Year’s Forecast
• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

Market Trend and Outlook

Following the sharp fall reported in 2020 and the shy +2% scored in 2021, the light vehicles market is finally showing a robust recovery. In fact, 2022 it totaled 23,867 new sales, an 82.8% increase from the prior year. December grew for the 11th consecutive month, reporting 3,819 new vehicle registrations (+250.4%).

Looking at cumulative data from 2022 brand-wise, the leader Toyota sold 5,576 vehicles (+25.5%) with market share at 23.4%.

The strong fuel to the market recovery is represented by the main followers, with Mitsubishi in second place with 2,639 sales (+138.6%) and Mercedes in third with 2,447 (+324.8%).

In fourth place Volkswagen with 1,709 (+439.1%) followed by Kia (+108.5%), Renault (+168.0%), Audi (+270.5%), Nissan (-6.4%), Suzuki (+8.2%) and in 10th place Lexus (-7.9%).

Medium-Term Market Trend

The car market was stable in the range of 35K to 45K, apart the peak achieved in 2017 when the all time record was established at 52,916.

In the following two years, the hard economic difficulties due to the reduced price of oil and the huge number of refugee from Syria, reduced the industry at 34,258 (2019) which was the lowest in 10 years.

The covid 19 spread severely hit the market in 2020 with a huge 62.2% fall, one of the sharpest in the World, to only 12,934 units and even today the market is not recovering.

Indeed, in 2021 the increase was at mere 2% and this year the trend is only moderately positive, while annual volumes are at the lowest in the last 30 years.

Tables with sales figures

In the tables below we report sales for Top 10 Brands and the Top 10 Models

Market Trend

The Lebanese car market this year attempted to recover from the pandemic crash of 2020 and started the year negatively, but recovered effectively in the second half of the year.

The market used to be stable despite tensions within the region and was sustained by a resilient economy. Indeed between 2012 and 2016 sales were between 32,000 and 38,000 units, before finding new propellent in 2017, when demand for light commercial vehicles was strong, to jump up. Indeed, in 2017 light vehicle sales have been 52,120.

In 2018 the light vehicles market went down. Sales were declining since the start, keeping a negative tone for the entire year, except in the third quarter. However, after the strong jump of the previous year, the market fell down 18%, with sales at 39,074.

In 2019, according to data released by the local Association of Car Manufacturers, the market kept decreasing at high speed. Indeed, Full-year sales in 2019 were 33,747 (-13.6%), registering the lowest volume of the entire decade.

Because of the COVID-19 pandemic sales have plummeted in  2020. In fact, sales have been 12.925, reporting a fall of 61.7% compared to 2019.

In 2021 the year started very negatively for the Lebanese market, in fact, in Q1 2,967 units have been sold, reporting a 26.2% decrease in sales compared to Q1 2020, and in Q2 sales remained significantly down, reporting a 19.8% decrease in sales with 3,023 units sold.

In Q3 the market started growing very quickly again, rising 47.9% with 3,601 units, while in Q4 3,604 units were reported, gaining 33%.

Indeed, Full-Year sales for 2021 have been 13,195, reporting a 2% increase compared to 2020.

Brand-wise, this year the leader Toyota (+74.6%) gained 14% market share, followed by Nissan (-36.7%), which on the other hand lost 5.7% share and reported the worst performance on the leaderboard. Mitsubishi (+13.1%) reaching 3rd place and gained 0.8% market share. Suzuki rose to 4th place and gained 33.4%, followed by Lexus which rose 5 spots by gaining 95.8%.

Kia fell in 6th place and lost 32.6%, followed by Mercedes (-10.6%) -down 1 spot- and Renault (-9%). Closing the leaderboard we have Hyundai -up 3 spots- gaining 6.3% this year and Volkswagen entering the leaderboard despite falling 10.5%.

The most sold vehicle this year is the Toyota Hilux (+434.4%) -up 8 spots- with 1,507 units sold, followed by the Toyota Land Cruiser (+88.8%) registering 1,365 new sales this year. The Nissan Sunny (+556.5%) closes the podium by jumping 22 spots and reports 709 new units sold.

Tables with sales figures

In the tables below we report sales for Top 10 Brands.

Market Trend

The Lebanese car market has been severely hit in 2020 by the world-wide COVID-19 pandemic and by social and political instability within the country.

The market used to be stable despite tensions within the region and was sustained by a resilient economy. Indeed between 2012 and 2016 sales were between 32.000 and 38.000 units, before finding new propellent in 2017, when demand for light commercial vehicles was strong, to jump up. Indeed, in 2017 light vehicle sales have been 52.120.

In 2018 the light vehicles market went down. Sales were declining since the start, keeping a negative tone for the entire year, except in the third quarter. However, after the strong jump of the previous year, the market fell down 18%, with sales at 39.074.

In 2019, according to data released by the local Association of Car Manufacturers, the market kept decreasing at high speed. Indeed, Full-year sales in 2019 were 33.747 (-13.6%), registering the lowest volume of the entire decade.

After starting the year very negatively (-44.9%), the market quickly collapsed even further in March (-67.5%) as the virus struck. The entire year has been extremely negative, with the sharpest drops in April (-72.3%) and August (-79%). The best performing month of the year has been November, which was down 44.2%.

Indeed, Full-Year sales for 2020 have been 12.925, reporting an incredible decline of 61.7% compared to 2019.

Brand-wise, this year the leader Toyota (-78%) lost 14.2% market share, followed by Nissan (-59.9%), which on the other hand gained 0.9% share. Kia (-70.4%) remained third and lost 2.2% market share. Mitsubishi reached 4th place by jumping 6 spots and registered the best performance in the leaderboard by gaining 44.9%, followed by Suzuki which lost 52.6%.

Mercedes reached 6th place and lost 0.2%, followed by BMW (-3.4%) -up 5 spots- and Renault (-56.6%) which fell 2 spots. Closing the leaderboard we have Audi -up 6 spots- gaining 6.8% this year and Lexus falling in last place -down 2 spots- losing 55.5%.

The most sold vehicle this year is the Nissan Patrol (-56.6%) -up 2 spots- with 799 units sold, overtaking the Toyota Land Cruiser (-84.5%) registering 723 new sales this year. The Mitsubishi L200 (+158.3%) closes the podium by jumping 37 spots and reports 403 new units sold.

In December 2014 accordingly with data released by focus2move Research Team through local sources and the Lebanon Association of Car Manufacturers (A.I.A.), the total new Car Passengers sold in Lebanon have been 4.205, up a robust 23.7% from the correspondent month in the previous year.

Please note in this data Light Commercial Vehicles are not included (for an estimated 2.750 volume).

The last was the 8^th year-on-year growing month in a series ending a very positive year for this industry.

Full Year 2014 sales in Lebanon have been 40.135, up 11.1% from 2013, hitting  the new all-time record volume beating the 2010 result.

The market is controlled by the Koreans with Hyundai maintaining the leadership with annual sales at 10.171 (+49.4%) and market share at 25.3%.

At the end of a not positive year, Kia was second (losing the leadership) with 8.870 sales (-0.9%) while the star of year was Toyota, third with 5.165 sales (+134.3%) thanks to the last generation Corolla success.

Nissan in fourth has lost a spot from 2013 with 5.061 sales (-4.0%).

The Top 4 brands held the 72.9% of market share with the fifth very far (Renault with 1.392 sales, +217.1%).

As far as the car groups performance and ranking, the leader was Hyundai-Kia with 47.4% of market share, ahead of Renault-Nissan with 16.9% and Toyota with 13.7%.

As far as best-selling models ranking, the  Kia Picanto took the leadership with 3.063 (+7.8%), followed by the Nissan Sunny with 2.916 sales (-4.9%) and the Toyota Corolla  with 2.738 units (+87.4%).

Tables with sales figures

In the tables below we report sales for Top Brands