Market Trend and Outlook

New Zealand Car Market in October 2023 collapses for the 4th month in a row, losing 6.7% with 10,042 new registrations. YTD figures at 90,267 are down 6.7% from the previous year.

Looking at cumulative data up to October 2023 brand-wise, the new leader Toyota reports 17,146 sales (+21.0%), overtaking Kia in 2nd with 9,191 registrations (-9.8%), followed by Mitsubishi -down 2 spots- with 8,506 units sold (-43.2%) and Hyundai with 6,034 new sales (-8.3%).

Suzuki maintains 5th with 5,883 sales (-13.7%), followed by MG at 4,399 (+0.2%), Ford -up 4 spots- at 4,030 (+72.6%), and Tesla with 3,777 sales (-13.3%)

Mazda falls 3 spots into 9th position with 3,340 sales (-28.2%) and Honda closes the top 10 with 2,885 new car registrations(-12.4%).

Looking at specific models the Toyota RAV4 is still the best seller rising 34.0% in year-on-year sales, followed by the Tesla Model 3 up 69.9% and 10 spots in the rankings.

Medium-Term Market Trend

New Zealand’s car passenger sales in the past decade have shown signs of a healthy market, growing for 9 consecutive years. From 2010 to 2019 the market doubled, moving from 80,453 in 2010 to 160,878 sales by the end of 2019.

The arrival of the pandemic slowed down car passenger sales in New Zealand, falling 25.7% to 119,579 new registrations.

The pandemic wasn’t enough to stop the uptrend accumulated in the past decade, in fact, 2021 reported a 31.6% growth in new car registrations with 2022 continuing the uptrend and reaching 116,451 cumulative sales(+3.8%). Although the market grew in 2022, it did so at a slower pace. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and the Governments push towards Evs.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group.

Market Trend and Outlook

Kenya’s vehicle market in September 2023 falls for the 4th consecutive month, reporting 1364 new light vehicle registrations (-57.5%). YTD figures at 7,985 are down 28.3% from the previous year.

Looking at cumulative data up to September 2023 brand-wise, this year’s leader is still Isuzu with 48.6% market share and a 28.7% decrease in sales, followed by Toyota with 29.9% market share and a 34.1% loss in volume. Ford becomes the 3rd best selling brand in Kenya.

Medium-Term Market Trend

Following a quite positive period, which ended with the all-time record hit in 2015 with 19,515 vehicles (including HCVs & Bus) sold, the Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume, with 2017  total vehicle sales (including HCVs) reaching just 11,031 (-18.2%).

In 2018 the mood changed and the market recovered. Sustained by private consumption the market scored a recovery above any expectations. Indeed, according to data released by the Kenyan Motor Industry Association, the market grew, gaining 28.0% from 2017, with registrations at 14,124.

In 2019 despite a very good start, with Q1 up in double-digits, the market progressively lost steam ending Q4 with a sharp decline. Full-year sales reached 21,877, up 54.9%.

Because of the COVID-19 pandemic sales significantly decreased in  2020. In fact, sales totaled 14,626, a 33.1% fall compared to 2019.

The market gained back some momentum in 2021, rising 36.9% to 20,028 new yearly sales. While 2022 interrupted this brief uptrend, falling 2.0% to 15,941 sales

Market Trend and Outlook

The Egyptian vehicle market in September 2023 falls for the 22nd month in a row, with new registrations reaching 3,549 (-77.1%). YTD figures at 42,626 are down 72.2% from the previous year.

Looking at cumulative data up to September 2023 brand-wise, Nissan rises 1 spot into first position with 7,149 sales (-63.4%), followed by Chery at 6,201 (-71.7%) and Chevrolet with 5,192 (-67.2%).

Further down the rankings Renault reports the best performance in the top 10, falling merely 7.5% with 3,221 cumulative new registrations.

Looking at specific models the Nissan Sunny is the best seller despite losing 61.5% in year-on-year volume, followed by the Chevrolet TFR down 75.6% in sales but down 1 spot in the rankings.

Medium-Term Market Trend

Egyptian vehicle sales moved up and down in the past decade. From 2011 to 2013, despite the yearly changes in trend, overall sales fell from 244,328 in 2010 to 207,405 in 2013, with 2011 reporting a 26.7% loss and 2012 a 19.7% growth. In 2014 the market increased by 34.9% up to the current all-time high of 279,779 sales, while in 2015 started a 3 year loss that moved sales to 129,254 by the ed of 2017. In 2018 the market rebounded 41.5% to fall back down in the following year, ending 2019 at 163,383.

Unlike in most countries of the world, the arrival of the pandemic in 2020 caused the Egyptian market to increase by 34.5% reaching 219,687.

The momentum continued into the following year with 2021 closing at 266,348. 2022 interrupted this growth in the Egyptian vehicles market with sales down 32.6% from the prior year at 186,819. A combination of factors are behind the current industry struggle: mainly the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips.

Looking at YTD sales up to August 2023, the Toyota RAV4  becomes the best-selling car, holding 7.0% market share with 5,115 new sales (+29.0%).

In second position we find the Tesla Model 3 with 4.2% share and 3,118 new registrations (+52.2%), ahead of the Suzuki Swift with 2,922 sales (+22.5%).

The Mitsubishi Eclipse Cross moves falls 1 spot into 4th with 2,489 sales (+1.9%), followed by the MG ZS with 2,470 new registrations (+24.7%).

Tesla Model Y rises 27 spots into 6th with 2,453 sales (+315.8%), followed by the Mitsubishi Outlander -down 6 spots- with 2,348 registrations (-62.6%) and the BYD Atto 3 -up 30 spots- at 2,226 units sold (+375.6%).

At the bottom of the leaderboard, the Mitsubishi ASX ranks in 9th with 1,887 sales (-4.3%) and the Hyundai Tucson closes the Top 10 jumping 18 spots with 1,861 new registrations (+123.7%).

Tables with sales figures

In the tables below we report sales for top 10 models.

Netherlands Best Selling Car up to August 2023 is the Tesla Model Y up 72 spots from the previous year (+840.0%). The Link & Co 01 Booms 88.7% into 5th position.

The best-selling car in the Netherlands, considering YTD data up to August 2023, is the Tesla Model Y -up 72 spots- with 8,516 sales (+840.0%), followed by the Peugeot 208, with 7,587 new registrations (+13.5%).

In third place ranks the Kia Picanto -up 1 spot- with 7,427 sales (+62.9%), in front of  the Toyota Yaris -down 3 spots- in 4th with 7,003 units sold (+0.3%).

In 5th place the Link & Co 01 reports 5,635 sales (+88.7%) followed by the Volvo XC40 at 5,441 (+28.8%), the Opel Corsa with 5,142 registrations (+17.5%) and the Kia Niro -down 5 spots- with 4,688 units sold (-0.1%).

In 9th place ranks the Kia Niro -down 1 spot- with 4,618 sales (+17.3%) ahead of the Toyota Aygo X at 4,002 (+69.6%).

Tables with sales figures

In the tables below we report sales for the Top 50 models.

Market Trend and Outlook

The Egyptian vehicle market in 2022 totaled 178,644 new registrations, a 35.3% drop from the prior year. December reported 8,110 sales, the 13th consecutive monthly loss (-64.3%).

Looking at cumulative data from 2022 brand-wise, Chevrolet maintains first position with 24,825 sales (-40.0%), followed by Nissan at 24,013 (-10.1%) and Chery -up 4 spot- with 18,918 (+16.0%).

Suzuki jumps 2 spots into 4th accumulating 18,297 sales (+6.9%), while Toyota moves up a spot into 5th with 14,411 registrations (-43.9%), overtaking MG at 11,359 (-51.9%).

Hyundai falls into 7th spot with 9,958 sales (-60.4%), in front of Kia at 8,068 (-51.0%), Fiat at 5,993 (-56.8%) and BYD -up 2 spots- at 5,349 new registrations (-22.4%).

 Market Trend and Outlook

Ivory coast’s car market in 2022 remains relatively flat after surging 8.0% in 2021. The market, in fact, totaled 11,513 sales, a 0.2% increase compared to the prior year.

Looking at cumulative data from 2022 brand-wise, this year’s leader remains  Toyota up 4.2% with 17.2% market share, followed by Suzuki also up 4.7% with 13.1% market share. Renault despite losing 8.2% maintains 3rd spot in the rankings (10.2% share).

Medium-Term Market Trend

 Light vehicles market development was steady in recent years and volume grew up from 7,500 in 2012 to 9,637 in 2018.

In 2019, the market (cars+ LCV) registered another double-digit growth. Indeed, the Full-year ended at 11,597 new vehicle sales, surging 15.9%.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 10,643 , reporting a decline of 8.2% compared to 2019.

In 2021 the market reversed the trend and rose 8.0% to 11,491 cumulative new vehicle sales.

Market Trend and Outlook

Kenya’s car market in 2022 falls for the first year after reporting a 36.9% increase in sales the year prior. With 15,941 new sales, the market is down 2.0% compared to 2021.

Looking at cumulative data from 2022 brand-wise, this year’s leader is still Toyota with 36.7% market share and a 4.3% increase in sales, followed by Isuzu with 22.3% market share and a 5.8% loss in volume. Nissan with a 24.0% growth maintains 3rd spot in the ranking.

 Market Trend

Ivory coast’s car market this year attempted to recover from the pandemic crash of 2020 and reported a promising performance in the first half, followed by another double-digit fall.

 Light vehicles market development was steady in recent years and volume grew up from 7,500 in 2012 to 9,637 in 2018.

In 2019, the market (cars+ LCV) registered another double-digit growth. Indeed, the Full-year ended at 11,597, surging 15.9%.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 10,643 , reporting a decline of 8.2% compared to 2019.

In 2021 the year started slightly positively for the Ivory Coast market, in fact, in Q1 2,850 units have been sold, reporting an 2.5% increase in sales compared to Q1 2020, and in Q2 sales started growing quickly, reporting a 74.2% increase in sales with 4,703 units sold due to the low sales volume registered in Q2 2020.

In Q3 sales started dropping again significantly (-26.8%) with 1,892 units sold, and in Q4 sales remained down 20.6% with 2,046 units.

Indeed, Full-Year sales for 2021 have been 11,491, reporting a 8% increase compared to 2020.

Brand-wise, this year the leader Toyota (-9.9%) lost 3.2% market share, followed by Suzuki (-2.6%), which lost 1.3% share. Renault (+30.2%) was in the third position and gained 1.9% market share.

The most sold model in the country remains the Toyota Hilux with 1,126 sales, holding 10.1% market share.

The Mitsubishi Outlander  remains the best-selling car in 2022, holding an impressive 7.8% share, with 9,106 sales (+39.9%).

In second position we find the Toyota RAV4 with 5.0% share and 5,871 registrations (-1.5%), ahead of the Tesla Model Y for the first time in the Top 10 with 4,226 sales.

In fourth position ranks the Suzuki Swift -up 3 spots- with 3,935 sales (+38.9%), followed by the Mitsubishi Eclipse Cross -up 10 spots- with 3,659 registrations.

MG Zs rises into 6th with 3,381 sales (+30.4%), followed by the Mitsubishi ASX with 3,374 registrations (-33.0%) and the Kia Sportage at 3,111 sales (+46.5%).

At the bottom of the leaderboard, the Toyota Corolla falls 5 spots into 9th with 2,790 sales (-41.5%) and the Tesla Model 3 closes the Top 10 with 2,781 sales (-15.0%)

Tables with sales figures

In the tables below we report sales for top 10 models.