Market Trend and Outlook

Kenya’s vehicle market in September 2023 falls for the 4th consecutive month, reporting 1364 new light vehicle registrations (-57.5%). YTD figures at 7,985 are down 28.3% from the previous year.

Looking at cumulative data up to September 2023 brand-wise, this year’s leader is still Isuzu with 48.6% market share and a 28.7% decrease in sales, followed by Toyota with 29.9% market share and a 34.1% loss in volume. Ford becomes the 3rd best selling brand in Kenya.

Medium-Term Market Trend

Following a quite positive period, which ended with the all-time record hit in 2015 with 19,515 vehicles (including HCVs & Bus) sold, the Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume, with 2017  total vehicle sales (including HCVs) reaching just 11,031 (-18.2%).

In 2018 the mood changed and the market recovered. Sustained by private consumption the market scored a recovery above any expectations. Indeed, according to data released by the Kenyan Motor Industry Association, the market grew, gaining 28.0% from 2017, with registrations at 14,124.

In 2019 despite a very good start, with Q1 up in double-digits, the market progressively lost steam ending Q4 with a sharp decline. Full-year sales reached 21,877, up 54.9%.

Because of the COVID-19 pandemic sales significantly decreased in  2020. In fact, sales totaled 14,626, a 33.1% fall compared to 2019.

The market gained back some momentum in 2021, rising 36.9% to 20,028 new yearly sales. While 2022 interrupted this brief uptrend, falling 2.0% to 15,941 sales

Market Trend and Outlook

Kenya’s car market in 2022 falls for the first year after reporting a 36.9% increase in sales the year prior. With 15,941 new sales, the market is down 2.0% compared to 2021.

Looking at cumulative data from 2022 brand-wise, this year’s leader is still Toyota with 36.7% market share and a 4.3% increase in sales, followed by Isuzu with 22.3% market share and a 5.8% loss in volume. Nissan with a 24.0% growth maintains 3rd spot in the ranking.

Market Trend

Kenya’s car market this year grew slowly but dropped in double-digits in the second half of the year.

Following a quite positive period, which ended with the all-time record hit in 2015 with 19,549 vehicles (including HCVs & Bus) sold, the Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume., with 2017  total vehicles (including HCVs) at 10,831 (-19.8%).

In 2018 the mood changed and the market recovered, sustained by private consumption and the market score a recovery above expectations. Indeed, according to data released by the Kenyan Motor Industry Association, the market grew, gaining 31.2% from 2017, with registrations at 14,251.

In 2019 despite a very good start, with the Q1 ended up in double-digit, the market has progressively lost steam ending the Q4 with a sharp decline. Full-year sales have been 13,298, down 6.7%. While the HCVs segment was steady, the car passengers dropped down in double-digits.

Because of the COVID-19 pandemic sales significantly decreased in  2020. In fact, sales have been 6,942, reporting a fall of 47.8% compared to 2019.

In 2021 the year started positively for the Kenyan market, in fact, in Q1 1,530 units have been sold, reporting a 69.8% increase in sales compared to Q1 2020, and in Q2 sales kept growing due to the incredibly low levels of the previous year, reporting a 41.6% increase with 1,410 units sold.

In Q3 sales were falling in double-digits, losing 14.9% sales with 1,114 units, and fell further (-39.9%) in Q4 with 1,102 units sold.

Indeed, Full-Year sales for 2021 have been 5,156, reporting a 2.3% increase compared to 2020.

Brand-wise, this year the new leader Isuzu (+43.7%) gained 7.5% market share, followed by Toyota (-16.2%), which lost 11.2% share. Nissan (+105%) reached third place and gained 2.2% market share.

The most sold model in the country is the Toyota Land Cruiser P/U with 692 sales (-25.6%), holding 13.4% market share.

Economic Environment

The economy should have recovered in Q3, albeit frailly, after contracting for the first time in at least a decade in Q2 due to the pandemic. Exports increased in July–August after shrinking in Q2, while the fall in imports softened in the same period. However, this still points to weakened domestic demand.

Moving forward, the situation was seemingly upbeat at the outset of Q4: Business conditions improved notably in October, with the private sector PMI climbing to a record high, boosted by strengthening aggregate demand as more restrictions were eased.

However, a recent rise in Covid-19 cases prompted a snap-back of containment measures in early November, boding ill for activity. In other news, the government aims to borrow an additional KES 1.0 trillion (around USD 9.2 billion) for the current fiscal year (1 July 2020–30 June 2021) as revenues have dwindled, and is seeking a second IMF loan.

Market Trend

The Kenyan car market has been hit very harshly in 2020 by the world-wide COVID-19 pandemic, which has impacted sales significantly.

Following a quite positive period, which ended with the all-time record hit in 2015 with 19.549 vehicles (including HCVs & Bus) sold, the Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume., with 2017  total vehicles (including HCVs) at 10.831 (-19.8%).

In 2018 the mood changed and the market recovered, sustained by private consumption and the market score a recovery above expectations. Indeed, according to data released by the Kenyan Motor Industry Association, the market grew, gaining 31.2% from 2017, with registrations at 14.251.

In 2019 despite a very good start, with the Q1 ended up in double-digit, the market has progressively lost steam ending the Q4 with a sharp decline. Full-year sales have been 13.298, down 6.7%. While the HCVs segment was steady, the car passengers dropped down in double-digits.

Indeed, Full-Year sales for 2020 have been 6.942, reporting a 47.8% decrease compared to 2019.

Brand-wise, this year the leader Toyota (-30.9%) gained 7.5% market share, followed by Isuzu (-56.8%), which lost 7.4% share. Tata (-17.7%) reached third place and gained 2.4% market share.

The most sold model in the country is the Toyota Land Cruiser P/U with 930 sales (+69.7%), holding a growing 13.4% market share.

Research Contents

Focus2move Automotive Market Reports provide a comprehensive and extensive overview about this market including information on the cars and light commercial market size, market share and industry trends, with a deep segment analysis and full data for brands and models in the last two years, plus forecast by T.I.V:, segments and brand up to 2025.

We can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.

Make sure you stay one step ahead of your competitors!

Focus2move market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence.

Contents are:

Historical Data 2010-2019

1. Global Vehicles Market Data
   1. Global light vehicles sales
   2. Global light vehicles market trend
   3. Global Industry by type
   4. Light Vehicles industry mix
   5. Global car passenger’s sales
   6. Global car passenger’s sales trend
   7. Global LCVs sales
   8. Global LCVs sales trend
   9. Global Premium segment sales
   10. Global Premium segment share on market
2. Introduction to the country
   1. Geographical position
   2. The country essence
   3. Historical heritage
   4. Key economic findings
3. Market vehicles industry data & trends
   1. Light Vehicles sales 2010-2019
   2. Light Vehicles trend 2011-2019
   3. Total Industry by Type 2010-2019
   4. Light Vehicles Industry mix 2010-2019
   5. Car passenger’s sales 2010-2019
   6. Car passenger’s sales trend 2011-2019
   7. LCVs sales 2010-2019
   8. LCVs sales trend 2011-2019
   9. Vehicles Fleet 2010-2016
   10. Vehicles Fleet trend 2011-2016
   11. Car Passenger’s Fleet 2010-2016
   12. Car Passenger’s Fleet trend 2011-2016
   13. Commercial Vehicles Fleet 2010-2016
   14. Commercial Vehicles Fleet trend 2011-2016
   15. Total Vehicles production 2011-2017
   16. Total vehicles production variation 2012-2017
   17. Car Passenger’s production 2013-2017
   18. Car Passenger’s production variation 2012-2017
   19. Commercial Vehicles production 2012-2017
   20. Commercial Vehicles production variation 2013-2017
4. Performance by brand 2018-2019
   1. All Vehicles sales & share table 2018-2019
   2. Car Passenger’s Segment sales & share table 2018-2019
   3. Commercial vehicles sales & share table 2018-2019
   4. Cars Passenger’s Top 10 Brands trend 2010-2019
   5. LCVs Top 10 Brands trend 2010-2019
   6. Top 10 Groups sales volume 2010-2019
   7. Top 10 Groups market share 2010-2019
   8. Top 10 Groups sales volume 2010-2019
   9. Top 10 Groups market share 2010-2019
   10. Top 10 Cars Manufacturers  trend 2010-2019
5.  Premium Brands performance
   1. Premium brands sales volume 2010-2019
   2. Premium segment market share 2010-2019
   3. Premium brands sales 2017-2019
   4. Premium brands share 2017-2019
   5. Top Models sales 2017-2019
   6. Top models share 2017-2019
6. Car Passenger’s segmentation
   1. Car Passenger’s segmentation – size 2019
   2. Sales distribution by segment 2019
   3. Segment A share and volumes 2010-2019
   4. Segment B share and volumes 2010-2019
   5. Segment C share and volumes 2010-2019
   6. Segment D share and volumes 2010-2019
   7. Segment E share and volumes 2010-2019
   8. Segment F share and volumes 2010-2019
7. Car Passenger’s segmentation – Body
   1. Sales distribution by segment 2019
   2. Coupe share and volumes 2010-2019
   3. Hatchback share and volumes 2010-2019
   4. MPV share and volumes 2010-2019
   5. Sedan share and volumes 2010-2019
   6. SUV share and volume 2010-2019
8. Car Passenger’s models performance
   1. Best-selling models – Cars Top 10 sales 2019
   2. Best-selling models – Cars Top 10 share 2019
   3. All models sales and share – Cars 2017-2019
9. CVs segment analysis & data
   1. CVs mix evolution 2010-2019
   2. CVs segments mix 2019
   3. Light Bus sales and trend 2010-2019
   4. Van Small sales and trend 2010-2019
   5. Van Mid sales and trend 2010-2019
   6. Van Large sales and trend 2010-2019
   7. Pick ups sales and trend 2010-2019
   8. LCV Truck sales and trend 2010-2019
   9. LCV Truck sales and trend 2010-2019
   10. Top 10 models sales and market share 2019
   11. All models sales and share – LCVs 2018-2019
10. LCVs models performance
    1. Best-selling models – Top 10 sales 2019
    2. Best-selling models – Top 10 share 2019
    3. All models sales and share 2018-2019

Outlook 2020-2025

1. Global Mega Trends
   1. Regional Production System
   2. Global Vehicles Architecture
   3. Towards Zero Emission
   4. Safety First
   5. Integrated Mobility System
   6. Social Individual Consumer
   7. Connected Mobility
2. Global Vehicles Market Forecast 2020-2025
   1. Light vehicles salesLight vehicles sales trend
   2. Global Industry
   3. Light vehicles industry mix
   4. Car Passenger’s sales volume
   5. Car Passenger’s sales trend
   6. LCVs sales volume
   7. LCVs sales trend
   8. Premium segment sales volume
   9. Premium segment sales trend
3. Local Vehicles Market Mega Trends 2020-2025
   1. Demographics
   2. Economic Development
   3. Infrastructures
   4. Business Environment
   5. Key Factors – direct & indirect
4. Local Vehicles Market Forecast 2020-2025
   1. Light vehicle Sales Volume
   2. Light vehicle sales trend
   3. Total industry
   4. Light vehicles sales trend
   5. Car Passengers Sales Volume
   6. Car Passengers sales trend
   7. LCVs Sales Volume
   8. LCVs sales trend
   9. Premium segment sales evolution
   10. Premium segment share of market
5.  Brand Performance Forecast 2020-2025
   1. Top 10 Brands C.A.G.R. 2020-2025
   2. Top 11-20 Brands C.A.G.R. 2020-2025
   3. Top 10 Brands sales volume forecast 2020-2025
   4. Top 10 Brands market share 2025
   5.  All Brands sales and share tables 2020-2025
6. Car Passenger’s Segments Forecast 20120-2025
   1. Body size segmentation
      1. Segment A sales and trend
      2. Segment B sales and trend
      3. Segment C sales and trend
      4. Segment D sales and trend
      5. Segment E sales and trend
      6. Segment E sales and trend
   2. Body style segmentation
      1. Hatchback sales and trend
      2. MPV sales and trend
      3. Sedan sales and trend
      4. SUV sales and trend
      5. Coupè sales and trend
7. LCVs segments Forecast 2020-2025
   1. Van Light sales and trend
   2. Van Mid sales and trend
   3. Van Large sales and trend
   4. Bus light sales and trend
   5. Pick up sales and trend
   6. LCVs Truck sales and trend

AX – Sources
AX – Methodology

Economic Environment

Kenya’s economy lost traction in the third quarter of 2019, expanding at the slowest rate in two years on the back a of a broad-based slowdown across the major sectors. In particular, growth of the all-important agricultural sector–which accounts for about a quarter of the country’s total output–slowed to a near two-year low amid a drop in the production of key crops.

Turning to Q4, available data suggests continued weakened momentum: The PMI deteriorated somewhat in Q4 compared to Q3 amid heavy rainfall which disrupted firms’ delivery times.

Growth is expected to quicken this year on the back of a pick-up in domestic demand. Upbeat household consumption is seen underpinning the expansion, while healthy government spending ought to further support growth. Adverse weather conditions and a wide fiscal deficit remain downside risks to the outlook

Market Trend

Following a quite positive period, ended with the all time record hit in the 2015 with 19.549 vehicles sold, Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume., with 2017  total vehicles (including HCVs) at 10.831 (-19.8%).

In the 2018 the mood changed and the market recovered, sustained by private consumption and the market score a recovery above expectations. Indeed, according to data released by the Kenyan Motor Industry Association, in the market grown, gaining 31.2% from 2017, with registrations at 14.251.

In the 2019 despite a very good start, with the Q1 ended up in double-digit, the market has progressively lost steam ending the Q4 with a sharp decline. Full-year sales have been 13.130, down 7.9%. While HCVs segment was steady, the car passengers dropped down in double-digits.

The market leader was again Isuzu, which benefit by the large quota of HCVs in the total vehicles market. Isuzu kept one third of market share. In second place the leader in the light vehicles segment, Toyota. The two leaders reported a combined share over 60%.

Market Perspectives

Volkswagen has been the first to return to produce in the country, starting up in the 2017 local operations after a four-decade absence, and is producing the Polo Vivo model from SKD kits.  Last year, bolstering government plans to develop a regional auto-manufacturing hub in East Africa’s biggest economy, PSA and Nissan have announced to plan opening local production.

Nissan is in advanced discussion with the government to open an operational assembly line by the end of 2019 utilizing an already plant in partnership with Isuzu East Africa Ltd., Associated Vehicle Assemblers Ltd., which belongs to Simba Corp., and Kenya Vehicle Manufacturers, a venture between the government, Toyota Tsusho Corp. and Al-Futtaim Group.

Once established, the Kenyan facility will feed the Eastern Africa market, which is currently served by imports of light trucks from South Africa with other models coming from Japan. In addition to its plant in South Africa, Nissan has an assembly line in Nigeria.

Tables with sales figures

In the tables below we report sales for Top Brands

Contents are:

Historical Data 2010-2019

1. Global Vehicles Market Data
   1. Global light vehicles sales
   2. Global light vehicles market trend
   3. Global Industry by type
   4. Light Vehicles industry mix
   5. Global car passenger’s sales
   6. Global car passenger’s sales trend
   7. Global LCVs sales
   8. Global LCVs sales trend
   9. Global Premium segment sales
   10. Global Premium segment share on market
2. Introduction to the country
   1. Geographical position
   2. The country essence
   3. Historical heritage
   4. Key economic findings
3. Market vehicles industry data & trends
   1. Light Vehicles sales 2010-2019
   2. Light Vehicles trend 2011-2019
   3. Total Industry by Type 2010-2019
   4. Light Vehicles Industry mix 2010-2019
   5. Car passenger’s sales 2010-2019
   6. Car passenger’s sales trend 2011-2019
   7. LCVs sales 2010-2019
   8. LCVs sales trend 2011-2019
   9. Vehicles Fleet 2010-2016
   10. Vehicles Fleet trend 2011-2016
   11. Car Passenger’s Fleet 2010-2016
   12. Car Passenger’s Fleet trend 2011-2016
   13. Commercial Vehicles Fleet 2010-2016
   14. Commercial Vehicles Fleet trend 2011-2016
   15. Total Vehicles production 2011-2017
   16. Total vehicles production variation 2012-2017
   17. Car Passenger’s production 2013-2017
   18. Car Passenger’s production variation 2012-2017
   19. Commercial Vehicles production 2012-2017
   20. Commercial Vehicles production variation 2013-2017
4. Performance by brand 2018-2019
   1. All Vehicles sales & share table 2018-2019
   2. Car Passenger’s Segment sales & share table 2018-2019
   3. Commercial vehicles sales & share table 2018-2019
   4. Cars Passenger’s Top 10 Brands trend 2010-2019
   5. LCVs Top 10 Brands trend 2010-2019
   6. Top 10 Groups sales volume 2010-2019
   7. Top 10 Groups market share 2010-2019
   8. Top 10 Groups sales volume 2010-2019
   9. Top 10 Groups market share 2010-2019
   10. Top 10 Cars Manufacturers  trend 2010-2019
5.  Premium Brands performance
   1. Premium brands sales volume 2010-2019
   2. Premium segment market share 2010-2019
   3. Premium brands sales 2017-2019
   4. Premium brands share 2017-2019
   5. Top Models sales 2017-2019
   6. Top models share 2017-2019
6. Car Passenger’s segmentation
   1. Car Passenger’s segmentation – size 2019
   2. Sales distribution by segment 2019
   3. Segment A share and volumes 2010-2019
   4. Segment B share and volumes 2010-2019
   5. Segment C share and volumes 2010-2019
   6. Segment D share and volumes 2010-2019
   7. Segment E share and volumes 2010-2019
   8. Segment F share and volumes 2010-2019
7. Car Passenger’s segmentation – Body
   1. Sales distribution by segment 2019
   2. Coupe share and volumes 2010-2019
   3. Hatchback share and volumes 2010-2019
   4. MPV share and volumes 2010-2019
   5. Sedan share and volumes 2010-2019
   6. SUV share and volume 2010-2019
8. Car Passenger’s models performance
   1. Best-selling models – Cars Top 10 sales 2019
   2. Best-selling models – Cars Top 10 share 2019
   3. All models sales and share – Cars 2017-2019
9. CVs segment analysis & data
   1. CVs mix evolution 2010-2019
   2. CVs segments mix 2019
   3. Light Bus sales and trend 2010-2019
   4. Van Small sales and trend 2010-2019
   5. Van Mid sales and trend 2010-2019
   6. Van Large sales and trend 2010-2019
   7. Pick ups sales and trend 2010-2019
   8. LCV Truck sales and trend 2010-2019
   9. LCV Truck sales and trend 2010-2019
   10. Top 10 models sales and market share 2019
   11. All models sales and share – LCVs 2018-2019
10. LCVs models performance
    1. Best-selling models – Top 10 sales 2019
    2. Best-selling models – Top 10 share 2019
    3. All models sales and share 2018-2019

Outlook 2020-2025

1. Global Mega Trends
   1. Regional Production System
   2. Global Vehicles Architecture
   3. Towards Zero Emission
   4. Safety First
   5. Integrated Mobility System
   6. Social Individual Consumer
   7. Connected Mobility
2. Global Vehicles Market Forecast 2020-2025
   1. Light vehicles salesLight vehicles sales trend
   2. Global Industry
   3. Light vehicles industry mix
   4. Car Passenger’s sales volume
   5. Car Passenger’s sales trend
   6. LCVs sales volume
   7. LCVs sales trend
   8. Premium segment sales volume
   9. Premium segment sales trend
3. Local Vehicles Market Mega Trends 2020-2025
   1. Demographics
   2. Economic Development
   3. Infrastructures
   4. Business Environment
   5. Key Factors – direct & indirect
4. Local Vehicles Market Forecast 2020-2025
   1. Light vehicle Sales Volume
   2. Light vehicle sales trend
   3. Total industry
   4. Light vehicles sales trend
   5. Car Passengers Sales Volume
   6. Car Passengers sales trend
   7. LCVs Sales Volume
   8. LCVs sales trend
   9. Premium segment sales evolution
   10. Premium segment share of market
5.  Brand Performance Forecast 2020-2025
   1. Top 10 Brands C.A.G.R. 2020-2025
   2. Top 11-20 Brands C.A.G.R. 2020-2025
   3. Top 10 Brands sales volume forecast 2020-2025
   4. Top 10 Brands market share 2025
   5.  All Brands sales and share tables 2020-2025
6. Car Passenger’s Segments Forecast 20120-2025
   1. Body size segmentation
      1. Segment A sales and trend
      2. Segment B sales and trend
      3. Segment C sales and trend
      4. Segment D sales and trend
      5. Segment E sales and trend
      6. Segment E sales and trend
   2. Body style segmentation
      1. Hatchback sales and trend
      2. MPV sales and trend
      3. Sedan sales and trend
      4. SUV sales and trend
      5. Coupè sales and trend
7. LCVs segments Forecast 2020-2025
   1. Van Light sales and trend
   2. Van Mid sales and trend
   3. Van Large sales and trend
   4. Bus light sales and trend
   5. Pick up sales and trend
   6. LCVs Truck sales and trend

AX – Sources
AX – Methodology

Economic Environment

Kenya’s economic lost traction again in the final quarter of 2018 after expanding at a robust, albeit softening, pace in the third quarter on strong agricultural and hydro-powered electricity output. Rising inflation, a continued slowdown in remittance inflows and weaker credit growth likely weighed on private consumption in Q3.

Entering the fourth quarter, a pick-up in remittances and an acceleration in credit in October likely stimulated greater household spending. Moreover, PMI readings for Q4 indicate private sector activity remained resilient.

Growth is expected to remain strong in 2019, thanks to solid domestic demand. Private consumption should continue to expand at a healthy pace, buoyed by solid remittances inflows and a tight labor market, while upbeat business confidence should continue to support strong fixed investment growth.

Market Trend

Following a quite positive period, ended with the all time record hit in the 2015 with 19.549 vehicles sold, Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume., with 2017  total vehicles (including HCVs) at 10.831 (-19.8%).

In the 2018 the mood changed and the market recovered, sustained by private consumption and the market score a recovery above expectations. Indeed, according to data released by the Kenyan Motor Industry Association, in the 2018 the market has grown, despite a still negative first half with a strong acceleration during Q2 and Q3, recovering the gap and even ending the year with a substantial gain of 0he market recovered during the last part of the year, gaining 19.1% from the 2017. The market ended with registrations at 12.932.

The market leader is again Isuzu, dominating the commercial segment, with 4.797 sales and 33.6% of market share. Toyota was second with 3.331 sales ahead of Mitsubishi with 1.126.

Market Perspectives

Volkswagen has been the first to return to produce in the country, starting up in the 2017 local operations after a four-decade absence, and is producing the Polo Vivo model from SKD kits.  Last year, bolstering government plans to develop a regional auto-manufacturing hub in East Africa’s biggest economy, PSA and Nissan have announced to plan opening local production.

Nissan is in advanced discussion with the government to open an operational assembly line by the end of 2019 utilizing an already plant in partnership with Isuzu East Africa Ltd., Associated Vehicle Assemblers Ltd., which belongs to Simba Corp., and Kenya Vehicle Manufacturers, a venture between the government, Toyota Tsusho Corp. and Al-Futtaim Group.

Once established, the Kenyan facility will feed the Eastern Africa market, which is currently served by imports of light trucks from South Africa with other models coming from Japan. In addition to its plant in South Africa, Nissan has an assembly line in Nigeria.

Tables with sales figures

In the tables below we report sales for Top Brands

Kenya’s turbulent political scene took another unexpected turn when opposition leader Raila Odinga—who had launched the legal challenge to Uhuru Kenyatta’s victory in the annulled 8 August vote—announced his withdrawal from the election re-run slated for 26 October.

Gripped by protracted uncertainties amid prolonged political deadlock, economic activity has been severely disrupted and growth prospects damaged in an economy that was until recently among East Africa’s fastest growing. Data from Q3 indicates that, although the shilling remains resilient, the economy has deteriorated significantly since recording annual GDP growth of 5.0% in Q2 (Q1: 4.7% year-on-year).

Following a quite positive period, ended with the all time record hit in the 2015 with 19.549 vehicles sold, Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume.

Indeed, according to data released by the Kenyan Motor Industry Association, in the 2017 total vehicles (including HCVs) sales have been 10.831 (-19.8%).

Tables with sales figures

In the tables below we report sales for Top Brands

Kenya’s economy was one of the star performers in the region last year with growth rates above 5.0% in the first three-quarters of the year. GDP expanded 5.7% on an annual basis in Q3, which was a deceleration over the previous quarter’s impressive growth rate, but still corroborated the economy’s almost positive trend

However, while export grew fast, the domestic demand was weak and both private and government consumption slowed and fixed investment swung to contraction, with the latter trend aggravated by the government’s decision to cap interest rates in September.

Nevertheless, the automotive sector spent a painful year in the 2016, with total vehicles sales dropped 31%.

Indeed the market come our from a florid period with sales scoring annual all time records for the previous three years in series, but the sharp fall was almost unexpected and difficult to be explained, considering the great economic performance of the country in the same period.

However, as reported by the local Association of Motor Industry, sales had been 13.498, representing the 4th best-selling level ever.

Confirming a market peculiarity, the quota of Heavy Trucks was almost relevant, with Isuzu again as market leader with 34.8% of market share albeit sales fell 22.8%.

This is one of the few African market were Toyota is not on top of the list, ranking second with 17.4% of share and down 33.5%.

Third was Mitsubishi (-31%) followed by Tata (-24.5%), Nissan, protagonist of a spectacular +22%, Ford (-59%) and Hino (-44%).

Tables with sales figures

In the tables below we report sales for Top Brands