Lincoln 2018. USA drags Global Sales down 0.9%


Lincoln Global performance in recent years has grown faster than the global industry but in the 2018 was negative – down 0.9% – with 173.979 units sold. Impressive performance registered in China, while USA declined by 6.8%. In the recently published study, focus2move team projects volumes at 251.948 by the 2025.

Lincoln ranks 66th in the World’s Brand Ranking, registering an impressive growth during the 2010-2018 period of time.

Lincoln is a luxury vehicles brand owned by the American Ford Motor, competing closely against Cadillac for nearly its entire existence. 65% of sales are concentrated within the American region (North, Centre and South aggregated) while the remaining part of the mix is distributed in Asia. Indeed, the Top market is USA – losing 6.8% in the 2018 – while China improved in double-digits.

In the 2018 Lincoln has sold 173.979 light vehicles in the World, losing 0.9% from the previous year.

Since the 2010 the brand sales grew up 78.8% with a CAGR of 9.9%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Lincoln has increased its market share in this period. According to our study, in the period 2019-2025 Lincoln will boost sales at 251.948 units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Lincoln in the World since 2010, reporting in the just updated market research “Lincoln Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.