Mini 2018. USA & China drag global sales to a marginal drop

Mini Global

Mini Global performance in recent years was better than the global industry but in the 2018 was down 1%, with sales at 360.034. Disappointing performances were registered by the USA, China and Italy. In the recently published study, focus2move team projects volumes at 400.794 by the 2025.

Mini ranks 50th in the World’s Brand Ranking, holding the second position within the BMW Group.

Mini is a British automotive brand – currently owned by the Bavarian Group –  concentrating more than 60% of sales across the European continent, while 20% and 17% of the mix are distributed respectively in Asia and America. Indeed, the Mini Top markets are the UK, Germany and the USA, while Japan and China registered an impressive growth in the 2010-2018 period of time.

In the 2018 Mini has sold 360.034 light vehicles in the World, losing 1% from the previous year.

Since the 2010 the brand sales grew up 48.4% with a CAGR of 6.1%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Mini has improved its market share in this period. According to our study, in the period 2019-2025 Mini will boost sales at 400.794 units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Mini in the World since 2010, reporting in the just updated market research “Mini Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition, they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.