Focus2move Automotive Market Reports provide a comprehensive and complete overview of the competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends. The research also provides a deep analysis of segments and complete data for brands and models in the last two years, plus forecasts for total market sales, segments, and brands up to 2028.

Through our comprehensive global sales database, and the expertise of seasoned consultants in the field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

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Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500
Price for data by model for the past 2 years in excel: €3,000
Price for market research + data by model in excel: €4,000

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Market Trend and Outlook

The Zambian vehicle market in 2022 totaled 1,334 sales, a 6.7% increase from the previous year. The downtrend set in Q2 and Q3 was offset by a strong growth in Q1 and Q4.

Looking at cumulative data from 2022 brand-wise, this year the leader Toyota gained 8.9% while maintaining 47.5% market share, followed by Tata down 0.8% with just 9.8% share. Isuzu maintained 3rd spot with a 7.0% increase compared to 2021 and 9.2% market share.

Medium-Term Market Trend

The new vehicle market in recent years have shown a trend not correlated with the official economic index, growing when the economy was suffering and falling when the economy was recovering. This unusual correlation with the domestic economy is probably depending on the strong import of used vehicles (near 90% of total new vehicles registered each year). When the economy pushes up the demand for vehicles, people buy more vehicles in the low price range (used) while when purchase power is limited, only the upper class and government agencies keep purchasing vehicles.

After three consecutive years of growth, in 2019 the market fell. Indeed, Full-year registrations have been 4,466, down 9.9%.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 1,908, reporting a decline of 57.3% compared to 2019.

In 2021 the year started positively for the Zambian market, in fact, in Q1 495 units have been sold, reporting a 8.6% increase in sales compared to Q1 2020, and in Q2 growth slowed down, reporting a 2.7% increase in sales with 464 units sold.

In Q3 sales started dropping 20.5% with 368 units sold, and in Q4 kept dropping 30.2% with 375 units sold.

Indeed, full-Year sales for 2021 have been 1,702, reporting a 10.8% decrease compared to 2020.

Market Trend

The Zambian car market this year was unable to recover from the pandemic crash of the previous year, and reported double-digit losses in the second half of the year.

The new vehicle market in recent years have shown a trend not correlated with the official economic index, growing when the economy was suffering and falling when the economy was recovering. This unusual correlation with the domestic economy is probably depending on the strong import of used vehicles (near 90% of total new vehicles registered each year). When the economy pushes up the demand for vehicles, people buy more vehicles in the low price range (used) while when purchase power is limited, only the upper class and government agencies keep purchasing vehicles.

After three consecutive years of growth, in 2019 the market fell. Indeed, Full-year registrations have been 4,466, down 9.9%.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 1,908, reporting a decline of 57.3% compared to 2019.

In 2021 the year started positively for the Zambian market, in fact, in Q1 495 units have been sold, reporting a 8.6% increase in sales compared to Q1 2020, and in Q2 growth slowed down, reporting a 2.7% increase in sales with 464 units sold.

In Q3 sales started dropping 20.5% with 368 units sold, and in Q4 kept dropping 30.2% with 375 units sold.

Indeed, Full-Year sales for 2021 have been 1,702, reporting a 10.8% decrease compared to 2020.

Brand-wise, this year the leader Toyota (-3%) gained 2.7% market share, followed by Tata (-8.6%), which gained 0.3% share. Isuzu (-18.2%) was in the third position and lost 0.8% market share.

The most sold model in the country remains the Toyota Land Cruiser with 239 sales (+21.9%), holding 18.2% market share.

Economic Environment

After the economy slipped into a technical recession in Q2 as the pandemic’s fallout battered the trade and construction sectors, available figures hint at a slow recovery so far.

The external sector, in particular, seems to have staged a strong comeback as soaring shipments of copper—which accounts for the lion’s share of the country’s exports—combined with rallying prices for the commodity due to upbeat demand from China, translated into a massive increase in export revenues in August–September. Domestically, the private sector PMI continued to crawl higher, hitting a near two-year high in October, albeit still pointing to a deterioration in business conditions.

Meanwhile, in late October, S&P Global Ratings cut the country’s credit rating from CCC- to selective default, after the government missed an interest payment and announced the suspension of debt service to external creditors. The country is headed to become the region’s first pandemic-era sovereign defaulter.

Market Trend

The Zambian vehicle market has been affected in 2020 by the global COVID-19 pandemic, which impacted sales significantly.

The new vehicle market in recent years have shown a trend not correlated with the official economic index, growing when the economy was suffering and falling when the economy was recovering. This unusual correlation with the domestic economy is probably depending on the strong import of used vehicles (near 90% of total new vehicles registered each year). When the economy pushes up the demand for vehicles, people buy more vehicles in the low price range (used) while when purchase power is limited, only the upper class and government agencies keep purchasing vehicles.

After three consecutive years of growth, in 2019 the market fell. Indeed, Full-year registrations have been 4.466, down 9.9%.

Full-Year sales for 2020 have been 1.908, reporting a 57.3% decrease compared to 2019.

Brand-wise, this year the leader Toyota (-52.7%) gained 3% market share, followed by Tata (-53.5%), which gained 0.9% share. Isuzu (-58.1%) was in the third position and lost 0.2% market share.

The most sold model in the country remains the Toyota Hilux with 199 sales (-63.1%), holding 10.4% market share.

Zambia’s economy likely remained in a dire situation in H2 2019, after growth slumped to a three-and-a-half-year low in Q2 2019.

Severe drought conditions continued to restrain output at hydropower dams, weighing on the agricultural harvest and seemingly undercutting household spending growth in turn. Externally, the picture was similarly bleak: Merchandise exports contracted sharply in H2 amid faltering global copper demand.

Zambia’s new vehicles market in recent years have shown a trend not correlated with official economic index, growing when economy was suffering and falling when economy was recovering.

This unusual correlation with the domestic economy is probably depending on the strong import of used vehicles (near 90% of total new vehicles registered each year). When economy pushes up the demand for vehicles, people buy more vehicles in the low price range (used) while when purchase power is limited, only the upper class and government agencies keep purchasing vehicles.

After three consecutive years of growth, in 2019 the market fell sharply down. Indeed, Full-year registrations have been 3.376, down 12.5%.

Brand-wise, Toyota held over 35% of share, keeping a safe gap over Isuzu and Nissan, both detaining near 10% of the market.

Tables with sales figures

In the tables below we report sales for Top Brands

Zambia’s economy was projected to expand by 3.5% compared to 3.4% in 2017. The slight increase in growth reflects strong performance of services (in particular, wholesale and retails, pensions and information and communication) in the second half of 2018. However, faster recovery was undermined by lower crop harvest, the accumulation of new public expenditure arrears and government domestic borrowing at high yields.

Zambia’s new vehicles market in recent years have shown a trend not correlated with official economic index, growing when economy was suffering and falling when economy was recovering.

In 2018 the market hit the fourth consecutive year of growth, 2018, as the new vehicles market ended the year with 3.857 units sold (+18.2%).

In the competitive arena, Toyota held the market crown with 27.8% of share, with over 1.000 units sold.

Tables with sales figures

In the tables below we report sales for Top Brands

Zambia’s economic growth likely gained modest momentum in 2017 to an estimated 3.9% (from 3.8% in 2016), supported by lower inflation, a recovery in copper prices and double-digit export growth.

The government has launched its 7th National Development Plan, 2017–2021,  calling for a fundamental shift in the way resources are allocated. It’s five pillars are: economic diversification and job creation, poverty and vulnerability, reduced developmental inequalities, enhancing human development and conducive Governance Environment for economic diversification.

Zambia’s new vehicles market in recent years have shown a trend not correlated with official economic index, growing when economy was suffering and falling when economy was recovering.

This unusual correlation with the domestic economy is probably depending by the strong import of used vehicles (near 90% of total new vehicles registered each year). When economy pushes up the demand for vehicles, people buy more vehicles in the low price range (used) while when purchase power is limited, only the upper class and government agencies keep purchasing vehicles.

The last years data shows a best sales level hit in the 2013, with 6.359 sales, while in the 2017 total vehicles have been 4.352, up 19.6% from the previous year, including 3.264 light vehicles and 1.088 HCVs and Bus.

Brand-wise, the market is dominated by Toyota, with 30.4% total market share.

Tables with sales figures

In the tables below we report sales for Top Brands

Zambia’s economy has come under strain in 2015 and 2016 as external headwinds and domestic pressures have intensified. Gross domestic product (GDP) growth slowed to 2.8% in 2015 from 4.9% in 2014. The external headwinds include slower regional and global growth, which have reduced global copper prices.

Domestic pressures include a power crisis from mid-2016 to early 2016, impacting all sectors of the economy, repeat fiscal deficits that have weighed on investor confidence, and low and poorly timed rains reduced agricultural incomes and increased food prices in 2015.

The World Bank forecasts that growth will remain at 2.9% in 2016, before improving in 2017 (4%) and 2018 (4.2%) as the power situation improves alongside higher better from both the agriculture and mining sectors.

The automotive industry is still small and mainly feed by imported used vehicles. Total vehicles sold in the 2016 had been 3.638, down 33% from the previous year and second losing year in a row. After the record hit in the 2013, with over 6.000 sales, the new vehicles is slow without real growing perspective.

Tables with sales figures

In the tables below we report sales for Top Brands