Brazil Auto Market is tracked with the last decade sales figures by all brands and models. You can have access to an Excel Dataset or to a Market Report, including next year’s forecast.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
• Next Year’s Forecast
• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

Market Trend

Cuba’s car market this year recovered very effectively from the pandemic crash and reported a loss of sales only in Q4.

As no retail operations are yet allowed in the country, the state corporation CIMEX is the only one in charge of selling vehicles.  New vehicles are sold for private customers applying an 800% tax and a 1,500% tax for used vehicles.

Just a few units (less than 10% of the total) are privately purchased and the rest is split by State companies – including public taxis – and rental for tourists.

The 2018 full-year sales have been revised to a level of 4,500 units, which represents the record level and a marginal increase from the previous years.

In 2019 the market plummeted severely, with only 3,015 units registered as the huge level of duties are imposed over import which gave to the cars sold in this Caribbean market the record of the highest price in the World, with a mid-size car costing more than a 100 square meter flat.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 1,560, reporting a 48.3% decrease compared to 2019.

In 2021 the year started positively for the Cuban market, in fact, in Q1 600 units have been sold, reporting a 10.1% increase in sales compared to Q1 2020, while in Q2 sales kept growing due to the incredibly low levels of the previous year, reporting a 302.7% increase in sales.

In Q3 529 units were sold, reporting a rise of 69%, while in Q4 the market dropped 13.2% with only 480 units sold.

Indeed, Full-Year sales for 2021 have been 2,209, reporting a 41.6% increase compared to 2020.

Brand-wise, this year the leader Peugeot (+23.8%) lost 2% market share, followed by Kia (+64.8%), which gained 3.4% share. BYD (+22.8%) was in the third position and lost 1.6% market share.

The most sold model in the country is the Renault Sandero with 152 sales, holding 14.7% market share.

Market Trend

The Cuban vehicle market has been affected in 2020 by the global COVID-19 pandemic, which impacted sales significantly. 

As no retail operations are yet allowed in the country, the state corporation CIMEX is the only one in charge of selling vehicles.  New vehicles are sold for private customers applying an 800% tax and a 1.500% tax for used vehicles.

Just a few units (less than 10% of the total) are privately purchased and the rest is split by State companies – including public taxis – and rental for tourists.

The 2018 full-year sales have been revised to a level of 4.500 units, which represents the record level and a marginal increase from the previous years.

In 2019 the market plummeted severely, with only 3.015 units registered as the huge level of duties are imposed over import which gave to the cars sold in this Caribbean market the record of the highest price in the World, with a mid-size car costing more than a 100 square meter flat.

Full-Year sales for 2020 have been 1.560, reporting a 48.3% decrease compared to 2019.

Brand-wise, this year the leader Peugeot (-43.6%) gained 4.3% market share, followed by BYD (-50.6%), which lost 0.5% share. Kia (-49.2%) was in the third position and lost 0.2% market share.

The most sold model in the country is the Kia Picanto with 76 sales (-47.2%), holding 10% market share.

Economic Environment

The economy contracted 7.9% in Q2 according to recent data, despite the lack of a domestic lockdown. Exports plunged on lockdowns abroad and the collapse in international travel, while private consumption and fixed investment also fell sharply amid uncertainty generated by the pandemic.

However, government consumption growth was solid. Turning to the third quarter, momentum appeared to recover somewhat, with the annual decline in economic activity much softer in July and August amid stronger showings from the manufacturing and mining subsectors.

Moreover, remittances surged in the quarter, likely propping up private consumption. That said, the hotels and restaurants subsector remained extremely downbeat, likely as foreign visitors stayed away.

Market Trend Year to Date

The Nicaraguan car market underperformed drastically in 2020 and was unable to recover at all after plummeting even further in Q2 mirroring the contraction of the GDP. Indeed, 279 units have been sold in September (-71.4%), leading to 2.344 units sold Year to Date, a whopping 73.6% decrease in sales compared to 2019. 

Brand-wise the leader remained Toyota, holding 23.8% market share, followed by Nissan with 15.2% share and by Hyundai with 8% share.

Medium-Term Market Trend

Nicaragua vehicles market has lost steam in 2017, following the all-time record established in the previous year, when sales hit 19.091 units. Indeed, in 2017 total new vehicle sales have been 9.500, while in 2018 the market registered a flat performance.

In 2019, sales are marginally negative. Indeed, as reported by the local association of car manufacturers, Year to Date November sales have been 10.491, projecting the full year to 11.448 (-1.2%).

In Q1 2020 the market started with a very negative trend with a loss of 62.1% and 1.153, but the situation got even worse in Q2, leading to 1.511 units being sold in the First Half (-74.6%).

Tables with sales figures

In the tables below we report sales for the Top 10 Brands

Economic Environment

Aftershocks continue to rattle Puerto Rico after it was hit by its biggest earthquake in a century in early January, which destroyed infrastructure and temporarily left hundreds of thousands without electricity. The U.S. Geological Survey reported in late January that aftershocks are likely to persist for several years, although at a gradually slowing frequency; it also estimated that there is currently at least a 25% chance of a magnitude 6 or greater earthquake within the next 12 months.

Market Trend

Puerto Rico Vehicles Market hit the all time record in the 2013, when light vehicles exceeded the 100k for the second time in the history. Then, the market declined to 80k and the troubles generated by the devastating hurricanes affected the 2017 result.

In the 2018 the market fully recovered with a double-digit impressive score ending the year with 110.095 sales (+28.5%), the largest annual score in the decade, reaching the 100k volume for the first time since 2013.

However, in 2019, the market reported a marginally negative performance. Indeed. the Full-year registered 106.592 units, down 1.7% from the previous year.

Competitive Arena

Brand-wise, in 2019 reported the same leader, Toyota, dominating the market with 29.486 sales (+0.1%) and 27.7% of share.

In second place Hyundai with 14.7% market share, followed by Kia – with 10.1% – which gained the podium overtaking Nissan.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019	Rank 2018	Brand	Sales 2019	+/- YTD	Share 2019
1	1	Toyota	29.486	0,1%	27,66%
2	2	Hyundai	15.630	4,0%	14,66%
3	4	Kia	10.810	2,6%	10,14%
4	3	Nissan	9.772	-7,8%	9,17%
5	5	Ford	7.341	-14,5%	6,89%
6	6	Mitsubishi	7.265	-4,0%	6,82%
7	7	Jeep	7.173	9,1%	6,73%
8	8	Honda	5.855	0,3%	5,49%
9	9	Ram	2.257	6,8%	2,12%
10	10	BMW	1.603	6,8%	1,50%
11	11	Mercedes	1.389	4,1%	1,30%
12	13	Lexus	1.013	-5,0%	0,95%
13	15	Acura	949	12,0%	0,89%
14	14	Chevrolet	883	3,5%	0,83%
15	12	Mazda	866	-34,1%	0,81%
16	17	Volkswagen	725	-9,5%	0,68%
17	18	Infiniti	535	-20,4%	0,50%
18	16	Dodge	443	-46,3%	0,42%
19	19	Mini	415	-16,8%	0,39%
20	21	Volvo	401	14,9%	0,38%
21	20	Audi	307	-18,6%	0,29%
22	22	Land Rover	299	-5,7%	0,28%
23	23	Subaru	281	-1,7%	0,26%
24	26	Porsche	213	17,7%	0,20%
25	24	Fiat	112	-50,4%	0,11%
26	29	Lincoln	100	23,5%	0,09%
27	28	GMC	99	1,0%	0,09%
28	30	Jaguar	88	37,5%	0,08%
29	27	Alfa Romeo	76	-48,6%	0,07%
30	25	Chrysler	67	-65,8%	0,06%
31	32	Cadillac	46	17,9%	0,04%
32	31	Maserati	39	-7,1%	0,04%
33	33	Buick	37	76,2%	0,03%
34	34	Ferrari	9	0,0%	0,01%
35	36	Bentley	7	133,3%	0,01%
36	35	Smart	1	-75,0%	0,00%

Rank 2019	Rank 2018	Group	Sales 2019	+/- 2019	Share 2019
1	1	Toyota Group	30.499	-0,1%	28,61%
2	2	Hyundai-Kia	26.440	3,4%	24,80%
3	3	Renault Nissan Alliance	17.572	-6,7%	16,49%
4	4	F.C.A.	10.176	0,4%	9,55%
5	5	Ford Group	7.441	-14,1%	6,98%
6	6	Honda Motor	6.804	1,8%	6,38%
7	7	BMW	2.018	0,9%	1,89%
8	9	Mercedes Daimler	1.390	3,9%	1,30%
9	8	Volkswagen Group	1.252	-8,1%	1,17%
10	11	General Motors	1.065	5,3%	1,00%

Rank 2019	Rank 2018	Model	Sales 2019	2019 Var
1	7	Toyota RAV4	7400	110,6%
2	1	Toyota Yaris	6108	-2,1%
3	5	Hyundai Tucson	4590	20,1%
4	4	Hyundai Accent	4406	10,0%
5	2	Toyota Tacoma	4152	-24,6%
6	9	Toyota Corolla	3856	13,9%
7	8	Kia Rio	3502	1,1%
8	10	Mitsubishi Mirage	3261	-3,1%
9	12	Nissan Versa	3210	7,0%
10	3	Toyota C-HR	3062	-37,4%

Market Trend

As no retail operations are yet allowed in the country, the state corporation CIMEX is the only in charge for selling vehicles.  New vehicles are sold for private customers applying a 800% tax and a 1.500% tax for used vehicles.

Just few units (less than 10% of total) are privately purchased and the rest is split by State companies – including public taxis – and rental for tourists.

The 2018 full-year sales has been revised to a level of 4.500 units, which represents the record level and a marginal increase from the previous years.

In 2019 the market plummeted severely, losing more than 65% sales, with only 1.600 units registered as the huge level of duties are imposed over import which gave to the cars sold in this Caribbean market the record of the highest price in the World, with a mid-size car costing more than a 100 square meter flat.

The undiscussed market leader remains Peugeot, despite its share fell to 21%.

Tables with sales figures

In the tables below we report sales for the Top 10 Brands

Costa Rica autos market in 2019 registrations are still declining but with lower speed. Indeed, Year to Date November sales in 2019 have been 32.370, projecting the full year at 34.769, down 12%. Almost half of the market is held by the Top 3 brands, where Toyota detains 28.4% of share, followed by Suzuki and Nissan. 

Economic Environment

Costa Rica’s economy likely regained traction in the third quarter, after growth slowed to a near one-decade low in Q2. Economic activity growth accelerated in September for the third consecutive month, likely in part on a small reduction in the unemployment rate from the previous month. However, despite the five separate interest rate cuts made by the Central Bank in the first nine months of the year, bank lending decreased in Q3 for the first time in nine years amid a slump in business and consumer confidence in the quarter.

 Turning to the fourth quarter, growth should gain further steam, as suggested by an uptick in consumer confidence in the quarter. Furthermore, recent interest rate cuts should gradually support bank lending, benefiting private consumption and fixed investment.

Market Trend

Costa Rica autos market in 2017 pushed the brake after three consecutive all time record with total vehicles sales at 51.875 units, down 13.0% from the previous year. In 2018 the market trend worsened, ending the year with sales at 39.530, down 20% from 2017.

In 2019 registrations are still declining but with lower speed. Indeed, Year to Date November sales in 2019 have been 32.370, projecting the full year at 34.769, down 12%.

In the competitive landscape, almost half of the market is held by the Top 3 brands, where Toyota detains 28.4% of share, followed by Suzuki and Nissan.

Tables with sales figures

In the tables below we report sales for Top Brands

Economic Environment

Guatemala economy seems to have accelerated again in the third quarter, judging by the monthly economic activity index, after growth picked up in the second quarter. In September, economic activity was buttressed by robust growth in the wholesale and retail trade, manufacturing, and financial services sub-sectors.

On the other hand, the merchandise trade deficit widened in the three months ending in September compared to Q2 despite strong export growth, likely weighing on the external sector and by extension the wider economy. Although data for the fourth quarter is limited, remittances remained robust in October, boding well for private outlays.

Market Trend

Guatemala’s vehicles market hit the best level ever in the 2015 with a record of 30.359 sales, before to start declining. Indeed, total new vehicles sold in 2017 have been 25.419, down for the second year in a row, losing 4.8% from the previous year.

The reasons behind this decline is caused by the unfair competition of used vehicles imported and sold in Guatemala’s market without regulations or restrictions on the age, condition or condition of the vehicles. More over, in Guatemala the approval of a gas emission regulation is urgently needed, which could help to prevent the entry of vehicles, which have been banned from travelling abroad due to the high levels of pollution.

Indeed, even the 2018 closed up negatively with sales down 4.9% – according to the forecast – with 24.168 units.

The Superintendency of Tax Administration (SAT) is promoting, although there is nothing concrete, new controls to prevent the entry of used vehicles with anomalies, structural defect of problems.

In 2019, the market is likely to report a small improvement from last year. Indeed, according to data released by the local association of car manufacturers (AIDVA), Year to Date November sales have been 22.693, projecting the full year to 25.538, up 5.7%.

Toyota holds the market throne – with 25.8% of share – keeping a wide gap over the followers. Hyundai and Kia are contending the second position, but the former is actually ahead by a few units, holding 14.5% of share.

Tables with sales figures

In the tables below we report sales for Top Brands

Panama vehicles sales in 2019 the market reported a shy recovery. Indeed, Year to Date November sales in 2019 have been 45.530, projecting the full year to 51.679, up 1.8%. Toyota holds the market throne with over 20% 0f share, while the best follower is Hyundai.

Economic Environment

Panamanian economy seems to be gaining steam in the second half of the year, after a weak first half. Economic activity sped up in the third quarter, although it remained subdued by historical standards. A firming transport, storage and communications sector likely led the improvement, as operations at the Panama Canal gathered strength in Q3.

Moreover, construction activity accelerated robustly in the quarter, while merchandise exports rebounded in the same period, thanks to greater agricultural commodity shipments. In addition, operations at the Cobre Panama copper mine should be ramping up in H2, and will boost industrial production in the period.

Market Trend

Pushed by fast growing economy, the automotive industry reported a strong growing period during the last decade, with the best ever selling year in the 2016, when sales hit the record of 63.500 units.

The introduction of higher duties required by the Autoridad de Tránsito y Transporte Terrestre (ATTT) to register vehicles (new and old) into the Registro Único Vehicular, effective from January 2017, and a slower economic trend, caused in the 2017 a sudden market deceleration with sales declined at 56.563 and the negative pathway was taken during the 2018 as well, with total new vehicles sales declined at 50.766 (including 242 HCVs), down 10.3%.

In 2019, the market reported a shy recovery. Indeed, Year to Date November sales in 2019 have been 45.530, projecting the full year to 51.679, up 1.8%.

At brand-wise, the 2019 sees Toyota as the market leader with market share stable just over the 20%.

The top follower is still the Korean, Hyundai, reaching 17.7% after last year’s sharp drop. Nissan and Kia are fighting for the market podium, currently holding over 12% of share.

Tables with sales figures

In the tables below we report sales for Top Brands

Economic Environment

While hard data is limited, there have been tentative signs the downturn has bottomed out in the second half of the year. The banking sector appears to have stabilized, with bank withdrawals easing and the ratio of non-performing loans declining through September.

Moreover, international reserves rose to USD 2.3 billion by the end of Q3, suggesting economic imbalances have waned. In light of this, in November both Fitch Ratings and S&P Global Ratings upgraded their outlooks for Nicaragua to stable; however, they maintained their B- ratings due to ongoing political risk, low economic growth prospects and fragile external financing conditions.

Market Trend

Nicaragua vehicles market has lost steam in 2017, following the all-time record established in the previous year, when sales hit the 19.091 units. Indeed, in 2017 total new vehicles sales have been 9.500, while in 2018 the market registered a flat performance.

In 2019, sales are marginally negative. Indeed, as reported by the local association of car manufacturers, Year to Date November sales have been 10.491, projecting the full year to 11.448 (-1.2%).

Despite having lost over 7 points of share since 2015, Toyota keeps leading the market in 2019 with 24.3% of share. Behind, Nissan and Hyundai are respectively projected to 15.1% and 10% of share.

Tables with sales figures

In the tables below we report sales for Top Brands