Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, up to September 2023 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 168,437 units sold (-7.2%), followed closely by the Isuzu D-Max with 135,196 cumulative sales (-21.1%).

The Perodua Myvi closes the podium with 97,151 sales (+7.6%), followed by the Honda City with 89,795 units sold (-6.0%) and the Honda HR-V with 81,494 new registrations (+15.5%).

In sixth place ranks the Mitsubishi X-Pander with 80,629 units sold (+2.3%), followed by the Ford Ranger -up 3 spots- at 71,038 registrations (+15.0%) and the  Toyota Vios with 70,947 sales (-7.4%).

Closing the leaderboard, the Toyota Avanza ranks in 9th with 65,238 units  sold this year (+0.6%) and the Perdue Bezza rises 1 spot into 10th with 58,248 cumulative sales (+7.7%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
• Next Year’s Forecast
• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

Market Trend and Outlook

The Philippine economy in 2022 reported one of the highest growth rates among global emerging economies. While GDP growth is set to moderate to 6 percent in 2023 caused by a challenging external environment: with the Bangko Sentral ng Pilipinas (BSP) hiking policy rates to 6.25% in hope of anchoring inflation expectations.

Despite 2023 forecasted to have a lower growth that 2022, Philippine’s vehicle market is still performing strongly with sales in September 2023 rising for the 19th consecutive month, reporting 38,168 new registrations (+12.5%). YTD figures reach 310,639 a 22.0% increase from the previous year. 

In the competitive arena, cumulative figures from the first 3 quarters of 2023 report that the leader Toyota is up a huge 15.7%, followed by Mitsubishi (+64.7%), Ford (+38.7%), Nissan (+17.9%), Suzuki (-7.1%) and Honda (+20.3%).

Looking at the best selling models the Toyota Vios is on top with a 16.8% year-on-year increase in sales, followed by the Toyota Hilux up 1.2%.

Medium-Term Market Trend

The Philippines market have been one of the fastest growing in the decade before the covid arrive, with sales jumped from just over 150k in the 2010 to over 400K in 2019, with a peak hit in the 2017, when the all-time record was established at 487.000.

In the 2020 the pandemic arrival caused prolonged shutdown in plants and dealership and the market really collapsed losing 40.8% versus the previous year, hitting the worse level out if the previous seven years.

However, the fall was not caused by structural reasons and the recovery was immediate with 2021 sales recovering the 300k level. 

The uptrend continued into 2022, with the market rising another 7.2% to 398,848 cumulative sales.

Future perspectives are positive, considering the market potential is not far from the 1 million annual sales and we foresee this market as one of the best performing between now and the 2030.

Tables with sales figures

In the tables below we report sales for top 10 Brands and top 10 Models

Market Trend and Outlook

Philippine’s vehicle market in 2022 totaled 362,508 sales, a 26.1% increase from 2021 and the second consecutive yearly double-digit growth. The overall strong trend was sustained by a 10 month long rise culminating in December. The last month of the year, in fact, reported 38,072 sales and a 21.5% year-on-year surge in volume.

In the competitive arena, cumulative figures from 2022 report that the leader Toyota is up a huge 34.2%, followed by Mitsubishi (+41.7%), Ford (+23.5%), Nissan (+8.5%), Suzuki (+2.8%) and Honda (+9.8%).

Chinese manufacturers are fast growing with Geely up 52.4%, Foton +21.1% and Chery +147.2%.

Tables with sales figures

In the tables below we report sales for top 10 Brands and top 10 Models

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2022 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 193,086 units sold (+5.8%), followed closely by the Isuzu D-Max with 94,557 cumulative sales (+6.1%).

The Mitsubishi Xpander closes the podium with 94,557 sales (+6.1%), followed by the Toyota Bios with 84,343 units sold (+2.0%) and the Toyota Fortuner – up 4 spots – with 76,099 new registrations (+10.3%).

In sixth place ranks the Honda City -down 3 spots- with 73,140 units sold (-22.2%), followed by the Toyota Avanza -up 1 spot- at 71,997 registrations (+1.8%) and the Ford Ranger -up 2 spots- with 68,255 sales (+0.9%).

Closing the leaderboard, the Honda Brio rises 4 spots into 9th with 65,033 units  sold this year (+24.2%) and the Toyota Rush falls 3 spots into 10th with 61,799 cumulative sales (-13.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2021 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 182k units sold (6.5% share), followed in second place by the Hyundai Staria, with 150k units sold (5.3% share).

The Honda City -up 3 spots- closes the podium with 94k units (3.3% share), followed by the Mitsubishi Xpander -up 3 spots- with 89k units (2.9% share) and the Toyota Vios – down 2 spots – with 83k units sold (2.9% share).

In sixth place we have the Perodua Myvi -down 2 spots- with 82k units (2.9% share), followed by the Toyota Rush -up 6 spots- with 71k units (2.5% share) and then by the Toyota Avanza –up 6 spots– with 71k units (2.5% share).

Closing the leaderboard we have the Toyota Fortuner rising 2 spots with 69k units (2.4% share) and the Ford Ranger -down 2 spots- with 68k units (2.4% share).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Market Trend

The Philippines car market this year recovered from the pandemic crash of 2020 and reported a very strong performance in Q2, while all other quarters were stable.

The market boomed in the last decade resulting in one of the top 3 fastest-growing markets in the World. Recently, total vehicle sales grew up from 170,827 in 2012 to a record of 483,734 in 2017. Then the winds changed.

In 2018, after thirteen consecutive years of growth, the introduction of a new tax (called “TRAIN”) pushed up the price for all vehicles (and fuel), but pickups and van, hitting the market and altering the competitive landscape and sales fell down 11.8% at 413,216. In 2019 the industry has progressively digested the effect of TRAIN and total vehicle sales have been 418,973, up 3.3%.

As expectations for sales in 2020 were already negative pre-pandemic due to the lower economic growth, they have been influenced heavily by the COVID-19 pandemic, impacting all sectors. In fact, 248,804 units have been sold, reporting a decline of 40.6%.

In 2021 the year started positively for the Philippines car market, in fact, in Q1 75,844 units have been sold, reporting an 3.2% increase in sales compared to Q1 2020, while in Q2 sales started growing quickly, reporting a 195.3% increase in sales with 68,476 units due to the very low volumes in Q2 2020.

In Q3 sales fell 1.7% with 68,284 units, followed by a flat Q4 with 82,496 units (-0.1%).

Indeed, Full-Year sales for 2021 have been 295,100, reporting a 18.7% increase compared to 2020.

Brand-wise, this year the leader Toyota (+29.9%) gained 3.8% market share, followed by Mitsubishi (+0.5%), which lost 2.3% share. Ford -up 3 spots- on the other hand gained 0.9% share, rising 35.9%.  Nissan fell in 4th place and lost 9.4%, followed by Suzuki which gained 21%.

Isuzu rose 28.3%, followed by Honda (+8%) and Hyundai -down 4 spots- which reported the worst performance by losing 40.2%. Closing the leaderboard we have MG gaining 84.8% this year and Geely entering the leaderboard by jumping 2 spots, gaining 182.9%.

Tables with sales figures

In the tables below we report sales for top 10 Brands, top 10 Manufacturers Groups.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, in 2020 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, well ahead of its competitors with 171.999 units sold (-16.3%), followed in second place by the Isuzu D-Max, produced in Thailand as well, with 147.591 units sold (-5.4%).

The Toyota Vios -up 5 spots- closes the podium with 83.222 units (-10.2%), followed by the Perodua Myvi -down 3 spots- with 82.341 units and the Honda City – up 7 spots – with 68.639 units sold (-9.6%).

In sixth place we have the Perodua Axia -up 7 spots- with 67.267 units, followed by the Mitsubishi Xpander -down 4 spots- with 66.639 units (-43.6%) and then by the Ford Ranger -down 2 spots- with 63.448 units (-28.8%).

Closing the leaderboard we have the Honda HR-V jumping in 9th position with 52.165 units (-21.3%) and the Toyota Fortuner with 47.880 units (-39.2%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Market Trend

The Philippines car market has been hit in 2020 by the world-wide COVID-19 pandemic which has impacted sales significantly.

The market boomed in the last decade resulting in one of the top 3 fastest-growing markets in the World. Recently, total vehicle sales grew up from 170.827 in 2012 to a record of 483.734 in 2017. Then the winds changed.

In 2018, after thirteen consecutive years of growth, the introduction of a new tax (called “TRAIN”) pushed up the price for all vehicles (and fuel), but pickups and van, hitting the market and altering the competitive landscape and sales fell down 11.8% at 413.216. In 2019 the industry has progressively digested the effect of TRAIN and total vehicle sales have been 418.973, up 3.3%.

The expectations for 2020 were not positive with a negative outlook – before the Covid19 crisis –  due to the lower economic growth.

Indeed, Full-Year sales for 2020 have been 248.804, reporting a decline of 40.6% compared to 2019.

Brand-wise, this year the leader Toyota (-38.3%) gained 1.5% market share, followed by Mitsubishi (-40.9%), which lost 0.1% share. Nissan on the other hand lost 1.5% share, falling 49.2%.  Hyundai remained in 4th place despite reporting the worst performance in the leaderboard (-50.7%), followed by Suzuki which lost 35.1%.

Ford lost 32.4%, followed by Honda (-42.4%) and Isuzu which reported the top 10 hold by losing “only” 19.5%. Closing the leaderboard we have MG losing 32.5% this year and Foton entering the leaderboard by jumping 1 spot, losing 42.8%.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Groups.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asian, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar and Cambodia.

Economic Environment

ASEAN regional economy has grown less than anticipated, resulting in slight downward revisions to growth forecasts which now stand at 4.8 percent (2019) and 4.9 percent (2020), down from 4.9 percent and 5.0 percent, respectively. Meanwhile, regional inflation for 2019 was expected to fall to 2.4 percent from the previous forecast of 2.6 percent.

Best Selling Cars

With regard to the regional best-selling cars ranking, in 2019 the leadership was still in the hands of the Toyota Hilux, produced in Thailand, well ahead of the list with 6.3% of share, gaining 5.8% from the previous year .

In second place with a growing gap to the leader, the Isuzu D-Max, produced in Thailand as well, holding 4.8%  while losing 9.2%.

Third was the Mitsubishi Xpander with 3.8% of share followed by the Toyota Avanza with 3.1% and the Toyota Vios – up 2 spots – with 2.8%.

In sixth place the Toyota Rush with 2.6% followed by the Perodua Myvi with 2.5%.

The Toyota Agya landed in 8th place with a stunning performance, ending at 2.5%, ahead of the Ford Ranger with 2.6% and the Toyota Fortuner with 2.4%.

Rank 2019	Rank 2018	Model	Sales 2019	2019 Var
1	1	Toyota Hilux	203.523	5,8%
2	2	Isuzu D-Max	155.747	-9,2%
3	5	Mitsubishi Xpander	123.611	31,4%
4	3	Toyota Avanza	102.464	5,8%
5	7	Toyota Vios	91.659	6,1%
6	13	Toyota Rush	82.721	27,5%
7	10	Perodua Myvi	81.966	-0,2%
8	32	Toyota Agya	79.631	142,2%
9	9	Ford Ranger	79.350	-3,9%
10	11	Toyota Fortuner	77.585	-2,0%
11	60	Honda Brio	76.554	458,9%
12	8	Honda City	74.844	-13,1%
13	6	Honda HR-V	68.770	-23,6%
14	12	Perodua Axia	67.267	-5,0%
15	24	Suzuki Carry Pick Up	65.118	44,1%
16	517	TOYOTA Kijang	57.225
17	17	Daihatsu Sigra	52.283	2,7%
18	21	Toyota Yaris	51.877	8,7%
19	20	Mitsubishi Triton	49.970	2,8%
20	18	Mazda2	47.119	-7,3%
21	16	Honda Jazz	47.062	-11,1%
22	19	Perodua Bezza	45.656	-8,5%
23	25	Honda CR-V	44.675	-0,1%
24	23	Nissan Navara	41.414	-8,9%
25	28	Suzuki Ertiga	41.106	-2,8%
26	26	Honda Civic	39.453	-8,2%
27	74	Mitsubishi L300	39.096	318,3%
28	46	Proton Saga	38.153	90,1%
29	27	Daihatsu Gran Max PU	35.926	-15,5%
30	29	Nissan Almera	35.673	-9,8%
31	31	Mitsubishi Pajero Sport	31.809	-10,7%
32	4	Toyota Innova	31.144	-67,1%
33	38	Toyota Hiace	28.717	6,2%
34	33	Toyota Yaris Ativ	28.072	-13,4%
35	44	Toyota Wigo	26.728	25,9%
36	30	Toyota Corolla	25.225	-31,6%
37	34	Daihatsu Terios	22.964	-27,0%
38	39	Daihatsu Ayla	22.108	-18,0%
39	45	Proton Persona	21.876	4,0%
40	35	Daihatsu Xenia	21.674	-26,6%
41	63	Toyota Camry	20.979	63,7%
42	37	Mazda CX-5	20.518	-25,2%
43	48	Ford Everest	19.257	2,4%
44	36	Honda Mobilio	18.425	-34,5%
45	47	Mitsubishi Attrage	17.346	-9,7%
46	324	Isuzu NMR	16.402	16809,3%
47	67	Wuling Confero	16.332	39,9%
48	15	Perodua Alza	16.200	-71,8%
49	40	Honda BR-V	15.861	-39,7%
50	54	Proton Iriz	15.846	-0,3%