This report is produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

Looking at cumulative data up to October 2023, the leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 8.82 million vehicles (+4.7%), losing 6.8% Africa, gaining 6.1% in the Asia and 9.1% in Europe.

The second is Volkswagen Group with 7.15 million sales (+9.1%) growing sharply in America (+16.6%) and Europe (+20.3%).

Hyundai-Kia ranks in 3rd spot reporting 5.91 million sales and a 4.4% increase in sales. This growth was sustained by surges in America (+7.9%) and Asia (+6.3%).

In 4th spot the Renault Nissan Alliance accumulates 5.63 million sales (+5.1%). The struggle in Asia (-15.3%) and Africa (-8.8%) is compensated by growths in both Americas (+22.2%) and Europe (+18.0%).

Stellantis maintains 5th spot with 5.52 million sales (+5.5%). It lost substantial sales in Asia (-13.3%), while growth was reported in Europe (+12.5%).

Behind, General Motors with 5.05 million sales (+1.6%) followed by Ford with 3.31 million units sold (+4.6%).

Honda Motor ranks in 8th with 3.29 million new registrations (+1.5%), losing both in Europe (-11.5%) and Asia (-9.8%).

In 9th place Suzuki with 2.55 million sales is up 5.3% sustained mainly by a +5.5% in Asia.

In 10th place ranks BYD -up 3 spots- with 2.11 million sales (+56.8%). The Chinese Group did better than Tesla (14th with sales up 29.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

The Global Auto Brands Ranking

Looking at cumulative data up to October 2023, the leader Toyota holds 10.9% market share with sales at 7.62 million (+3.4%), further widening the gap from second place. 

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World, and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen, in 2nd position, holds 5.9% market share, selling 4.12 million cars (+4.2%).

In 3rd ranks Ford with 3.20 million units sold (+5.3%), overtaking Hyundai which reported 3.17 million new auto registrations (+4.8%).

Honda secures 5th with 3.16 million sales (+0.5%), overtaking Nissan at 2.78 million (+6.7%)

Chevrolet ranks in 7th reporting 2.67 million sales (+7.9%), while Kia falls 1 spot into 8th with 2.56 million units sold (+3.6%), followed by BYD in 9th at 2.11 million sales (+56.8%).

Mercedes closes the top 10 with 1.92 million cumulative sales (+3.3%).

Tables with sales figures

In the table below we report sales for Top 50 Brands.

69,64 million Cars were sold world wide in 2023 up to October, a 6.9% increase in sales from 2022.

China remains the leading global market with 20.12 million sales, falling 1.8%. This huge market accounts for 28.9% of all global sales.

USA, in second position, registers 12.86 million new cars rising 12.5% and holding 18.5% of global market share.

In third position ranks Japan with 3.80 million units sold and  a +14.8% in sales (5.5% market share), followed by India which posted 3.73 million sales (+8.9%), Germany in 5th reports sales at 2.36 million (+13.4%), followed by Mexico with 2.16 million units sold (+24.2%).

UK follows closely with 1.85 million in sales (+16.4%), in front of France with 1.75 million in sales (+14.3%).

At the edge of the top 10 rankings, we find Brazil, with sales at  1.74 million (+11.4%) and finally Italy accumulating 1.44 million new registrations in 2023 (+19.4%).

Tables with sales figures

In the tables below we report sales for the top 20 markets.

This report id produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

In 2022 global light vehicles sales (cars + LCVs) accumulated to 76.96 million with a moderate 4.1% decline from the previous year.

The leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 10.0 million vehicles (-1.8%), losing over 60% in the C.I.S. area and 10.3% in North America.

The second is Volkswagen Group with 7.86 million sales (-7.2%) losing sharply in Europe (-10.7%), North America (-20.0), Latin America (-11.5), the UK (-12.1%). The Loss was mitigated by a 0.2% loss in the world’s largest area, Asia.

The third is Hyundai-Kia, with 6.66 million sales (-5.7%) due to losses in Asia (-1.1%), North America (-4.7%) and Europe (-14.9%). The Group reported a growth in sales only in Oceania (+7.7%).

In fourth place and down 1 spot we find the Renault Nissan Alliance  with sales at 6.32 million (-15.7%) . Sales are declining in all sub-regions, apart from in Africa (+6.0%) and in East Europe.

In fifth spot the French-Italian-American Group Stellantis with sales at 6.31 million (-8.6%). The group is struggling both in Europe (-11.9%) and North America (-10.7%) while growing rapidly in the ASEAN (+31.0%).

Behind, General Motors with 5.83 million sales (-7.8%) followed by Honda Motor with 3.70 million and the worse performance among the leaders (-20.3%).

Ford ranks in 8th with 3.64 million new registrations (-6.2%), losing in North America (-1.4%), Europe (-8.4%) and Asia (-15.4%).

In 9th place Suzuki with 2.87 million sales is up 4.7% thanks to the +7.9% reported in Asia countered by the heavy loss in Europe (-32.9%).

In 10th place ranks the first premium group, BMW with 2.33 million sales (-8.0%), losing in Asia and Europe.

The rising star is the Chinese BYD -up 8 spots- in 13th spot, specialized in electric vehicles with sales booming 156.9%. The Chinese brand did better than Tesla (15th with sales up 41.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

In 2022 65.65 million cars were sold world wide, a 3.9% decrease in sales from 2021.

China remains the leading global market with 22.14 million sales, rising 0.9%. This huge market accounts for 33.7% of all global sales.

USA, in second position, registers 10.67 million new cars dropping 11.4% and holding 16.3% of global market share.

In third position ranks India with 3.82 million units sold and  a +23.1% in sales (5.8% market share), followed by Japan which posted 3.80 million sales (-5.5%).

Germany in 5th  reports sales at 2.45 million (+1.4%), followed by UK with 1.61 million units sold (-3.7%).

Brazil follows closely with 1.58 million in sales (+1.6%), in front of France with 1.52 million in sales (-6.9%).

At the edge of the top 10 rankings, we find South Korea, with sales at  1.51 million (-2.3%) and finally Italy accumulating 1.31 million new registrations in 2022 (-13.2%).

Tables with sales figures

In the tables below we report sales for the top 20 markets.

The Global Auto Brands Ranking

In 2022 the leader Toyota holds 11.5% market share with sales at 7.53 million (-0.8%), further widening the gap from second place. 

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World, and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen, in 2nd position, holds 6.7% market share, selling 4.38 million vehicles (-5.4%).

In 3rd ranks Honda with 3.53 million units (-19.9%), followed by Hyundai which reported 3.43 million units (-8.6%), and Kia with 2.75 million sales (-3.9%).

In 6th position, Nissan reports 2.61 million sales (-18.8%), followed by BMW which lost 7.6% with 2.02 million units sold and Mercedes with 1.91 million sales and a 1.6% decrease from the prior year.

Closing the leaderboard we have Chevrolet with 1.86 million sales (-1.8%),  followed by Ford which sold 1.84 million units (-5.1%).

Tables with sales figures

In the table below we report sales for Top 50 Brands.

In 2021 almost 84 million vehicles have been sold in the world, gaining 4.1% compared to the almost 81 million sales reported the previous year.

China remains the leading global market, with 24.9 million sales, and rose only 0.5% compared to the sales reported the previous year. This huge market accounts for 29.6% of all sales at a global level.

The USA are in the second position, with almost 15 million sales registered they report a growth of 2% and hold 17.8% share of the world’s sales.

In third position we have Japan with 4.4 million units sold and falling 3.3% (5.3% market share), followed by India which registered 4.4 million units sold (+31.6%).

In 5th place we have Germany,  with sales at almost 3 million units and fell 8.5% and reported the worst performance on the leaderboard, followed by the UK with 2.9 million units sold (+10.2%).

France -down 1 spot- registered 2.1 million sales and rose 2.1%, followed by Mexico which rose 1 spot with 2 million sales rising 6.9%.

At the edge of the top 10 rankings, we find Brazil -down 1 spot-, with sales at  2 million (+1%) and finally South Korea, down 7.9% with 1.7 million units sold.

Tables with sales figures

In the tables below we report sales for the top 50 markets.

The Global Auto Brands Ranking

In 2021, Toyota holds 10.5% share with sales at 8.7 million (+8.1%), after further widening the gap from the followers. 

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World, and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen – in 2nd position – holds 6.4% share and sold 5.2 million vehicles (-6.6%).

Behind, Honda holds 3rd position with 4.3 million units (-1.6%), followed by Ford which reported 4.1 million units (-0.4%), and Hyundai -up 1 spot- with 3.8 million units (+5.4%).

In 6th position, Nissan reported 3.7 million sales (-1.2%), followed by Kia, which rose 1 spot and gained 6.4% with 2.9 million units sold, overtaking Chevrolet, which sold 2.6 million units and lost 15.4%.

Closing the leaderboard we have Mercedes with 2.4 million units sold (-2.4%), followed by BMW which sold 2.2 million units (+2.2%).

Tables with sales figures

In the table below we report sales for Top 50 Brands.

During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market to the delivery of an appropriate customer relation in any side of the World.

In 2021 Toyota Group is on top of the market with 12.2% market share and 10.3 million sales (+7.7%). In recent years they had great global coverage while managing the brand portfolio quite well. 

Volkswagen Group takes the second position, with 8.8 million sales registered (10.4% share), losing 4.4%.

The third position was taken by Renault Nissan Alliance with 7.6 million units sold (-1.4%), followed by Stellantis -up 1 spot-, which registered 7.4 million units sold (+9.6%).

In 5th place we have Hyundai-Kia -up 1 spot-,  with sales at 6.9 million units (+6.8%), followed by General Motors with 6.1 million units sold reporting the sharpest drop (-11.1%) and dropping 2 positions. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands.

Honda Motor registered 4.4 million new sales (-1.3%), followed by Ford with 4.1 million sales (-0.4%) and Suzuki -up 1 spot- growing 10.6% with 2.7 million sales.

At the edge of the top 10 rankings, we find Mercedes Daimler -down 1 spot–, with sales at  2.5 million (-1.6%). 

Tables with sales figures

In the tables below we report sales for the top 30 groups.

In 2020 almost 80 million vehicles have been sold in the world, falling 13.5% compared to the 92 million sales reported the previous year because of the worldwide COVID-19 Pandemic affecting every market.

China remains the leading global market, with 24.7 million sales, and reports one of the best performances in the leaderboard by falling only 5.2% compared to the sales reported the previous year. This huge market accounts for a growing 31.1% of all sales at a global level.

The USA are in the second position, with 14.7 million sales registered they report a fall of 14% and hold 18.5% share of the world’s sales.

In third position we have Japan with 4.6 million units sold and falling 11.9% (5.8% market share), followed by India which registered 3.7 million units sold (-17.9%).

In 5th place we have Germany,  with sales at 3.3 million units and fell 17.5%, followed by France with 2.1 million units sold (+23.2%).

UK -up 1 spot- registered almost 2 million new sales and fell 25.5%, followed by Brazil which fell 1 spot with almost 2 million sales as well and reported the worst performance on the leaderboard by dropping 26.5%.

At the edge of the top 10 rankings, we find the only market to report growth, South Korea -up 2 spots-, with sales at  1.9 million (+5.8%) and finally Canada, down 14.1% with 1.7 million units sold.

Tables with sales figures

In the tables below we report sales for the top 50 markets.