This report is produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

Looking at cumulative data up to October 2023, the leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 8.82 million vehicles (+4.7%), losing 6.8% Africa, gaining 6.1% in the Asia and 9.1% in Europe.

The second is Volkswagen Group with 7.15 million sales (+9.1%) growing sharply in America (+16.6%) and Europe (+20.3%).

Hyundai-Kia ranks in 3rd spot reporting 5.91 million sales and a 4.4% increase in sales. This growth was sustained by surges in America (+7.9%) and Asia (+6.3%).

In 4th spot the Renault Nissan Alliance accumulates 5.63 million sales (+5.1%). The struggle in Asia (-15.3%) and Africa (-8.8%) is compensated by growths in both Americas (+22.2%) and Europe (+18.0%).

Stellantis maintains 5th spot with 5.52 million sales (+5.5%). It lost substantial sales in Asia (-13.3%), while growth was reported in Europe (+12.5%).

Behind, General Motors with 5.05 million sales (+1.6%) followed by Ford with 3.31 million units sold (+4.6%).

Honda Motor ranks in 8th with 3.29 million new registrations (+1.5%), losing both in Europe (-11.5%) and Asia (-9.8%).

In 9th place Suzuki with 2.55 million sales is up 5.3% sustained mainly by a +5.5% in Asia.

In 10th place ranks BYD -up 3 spots- with 2.11 million sales (+56.8%). The Chinese Group did better than Tesla (14th with sales up 29.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

Market Trend and Outlook

After rising 36.5% in 2021 Benin’s auto market in 2022 remained flat compared to the previous year, totaling 800 new sales (+0.0%).

Looking at cumulative data from 2022 brand-wise, the leader is still Toyota despite losing 2.9% from the previous year, followed by Suzuki with 10.0% market share, compared to Toyota’s 43.4%. Audi maintains 3rd spot also holding 8.0% market share.

Medium-Term Market Trend

The automotive industry is still quite marginal in the African landscapes. Indeed, we talk about new vehicle sales and not on second-hands trading activity for which the country is well-known.

The new vehicles’ market reached a peak of 1,143 units sold in 2016, while embarking on a negative pathway in the following years, with a moderate decline in 2017 (-5.7%) and a sharp fall in 2018 (-23.7%).

In 2019, the market reported the 3rd consecutive year-on-year decline, registering 756 units (-9.1%) at the lowest level since 2014.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 586, reporting a decline of 22.5% compared to 2019.

Following the pandemic the market in 2021 reported a 36.5% increase from the prior year with 800 cumulative new sales.

Market Trend

Benin’s car market this year recovered very effectively from the pandemic crash and reported a positive performance in all quarters.

The automotive industry is still quite marginal in the African landscapes. Indeed, we talk about new vehicle sales and not on second-hands trading activity for which the country is well-known.

The new vehicles’ market reached a peak of 1,143 units sold in 2016, while embarking on a negative pathway in the following years, with a moderate decline in 2017 (-5.7%) and a sharp fall in 2018 (-23.7%).

In 2019, the market reported the 3rd consecutive year-on-year decline, registering 756 units (-9.1%) at the lowest level since 2014.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 586, reporting a decline of 22.5% compared to 2019.

In 2021 the year started positive for the Benin market, in fact, in Q1 177 units have been sold, reporting a 21.2% increase in sales compared to Q1 2020, and in Q2 sales kept growing due to the incredibly low levels of the previous year, reporting a 90.3% increase.

In Q3 sales slowed down slightly, with 178 units (+20.3%), and surged to 268 in Q4 (+34.7%).

Indeed, Full-Year sales for 2021 have been 800, reporting a 36.5% increase compared to 2020.

Brand-wise, this year the leader Toyota (+15.1%) lost 8.1% market share, followed by Suzuki (+110%), which gained 3.7% share. Nissan reached 3rd position and gained 1.4% market share.

The most sold model in the country remains the Toyota Hilux with 204 sales (+14.6%), holding 26% market share.

This report id produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

In 2022 global light vehicles sales (cars + LCVs) accumulated to 76.96 million with a moderate 4.1% decline from the previous year.

The leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 10.0 million vehicles (-1.8%), losing over 60% in the C.I.S. area and 10.3% in North America.

The second is Volkswagen Group with 7.86 million sales (-7.2%) losing sharply in Europe (-10.7%), North America (-20.0), Latin America (-11.5), the UK (-12.1%). The Loss was mitigated by a 0.2% loss in the world’s largest area, Asia.

The third is Hyundai-Kia, with 6.66 million sales (-5.7%) due to losses in Asia (-1.1%), North America (-4.7%) and Europe (-14.9%). The Group reported a growth in sales only in Oceania (+7.7%).

In fourth place and down 1 spot we find the Renault Nissan Alliance  with sales at 6.32 million (-15.7%) . Sales are declining in all sub-regions, apart from in Africa (+6.0%) and in East Europe.

In fifth spot the French-Italian-American Group Stellantis with sales at 6.31 million (-8.6%). The group is struggling both in Europe (-11.9%) and North America (-10.7%) while growing rapidly in the ASEAN (+31.0%).

Behind, General Motors with 5.83 million sales (-7.8%) followed by Honda Motor with 3.70 million and the worse performance among the leaders (-20.3%).

Ford ranks in 8th with 3.64 million new registrations (-6.2%), losing in North America (-1.4%), Europe (-8.4%) and Asia (-15.4%).

In 9th place Suzuki with 2.87 million sales is up 4.7% thanks to the +7.9% reported in Asia countered by the heavy loss in Europe (-32.9%).

In 10th place ranks the first premium group, BMW with 2.33 million sales (-8.0%), losing in Asia and Europe.

The rising star is the Chinese BYD -up 8 spots- in 13th spot, specialized in electric vehicles with sales booming 156.9%. The Chinese brand did better than Tesla (15th with sales up 41.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market to the delivery of an appropriate customer relation in any side of the World.

In 2021 Toyota Group is on top of the market with 12.2% market share and 10.3 million sales (+7.7%). In recent years they had great global coverage while managing the brand portfolio quite well. 

Volkswagen Group takes the second position, with 8.8 million sales registered (10.4% share), losing 4.4%.

The third position was taken by Renault Nissan Alliance with 7.6 million units sold (-1.4%), followed by Stellantis -up 1 spot-, which registered 7.4 million units sold (+9.6%).

In 5th place we have Hyundai-Kia -up 1 spot-,  with sales at 6.9 million units (+6.8%), followed by General Motors with 6.1 million units sold reporting the sharpest drop (-11.1%) and dropping 2 positions. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands.

Honda Motor registered 4.4 million new sales (-1.3%), followed by Ford with 4.1 million sales (-0.4%) and Suzuki -up 1 spot- growing 10.6% with 2.7 million sales.

At the edge of the top 10 rankings, we find Mercedes Daimler -down 1 spot–, with sales at  2.5 million (-1.6%). 

Tables with sales figures

In the tables below we report sales for the top 30 groups.

Market Trend

Jamaica’s car market this year kept growing slowly, and reported a positive performance in Q2 and Q3.

The market has been quite stable between 5,000 – 6,000 annual sales. After hitting the best in 2015, with 6,576 units, the trend embarked on a negative path, and in 2017 the market fell down for the second year in a row, at 5,376 units, down 5.7% from the previous year.

In 2019 the market performed very well, ending the year with sales at 7,176.

Despite the COVID-19 Pandemic full-Year sales for 2020 have been 7,601, reporting a 5.9% increase compared to 2019.

In 2021 the year started slightly negatively for the Jamaican market, in fact, in Q1 1,942 units have been sold, reporting a 2.1% decrease in sales compared to Q1 2020, while in Q2 sales started growing again, reporting a 9.1% increase in sales.

In Q3 sales kept growing (+3.1%), followed by a 0.7% decrease in sales in Q4.

Indeed, Full-Year sales for 2021 have been 7,768, reporting a 2.2% increase compared to 2020.

Brand-wise, this year the leader Toyota (+5.1%) lost 1.3% market share, followed by Kia (+1.8%) which lost 0.1% share. Volkswagen (-3.7%) was in the third position and lost 0.6% market share.

Market Trend

Cuba’s car market this year recovered very effectively from the pandemic crash and reported a loss of sales only in Q4.

As no retail operations are yet allowed in the country, the state corporation CIMEX is the only one in charge of selling vehicles.  New vehicles are sold for private customers applying an 800% tax and a 1,500% tax for used vehicles.

Just a few units (less than 10% of the total) are privately purchased and the rest is split by State companies – including public taxis – and rental for tourists.

The 2018 full-year sales have been revised to a level of 4,500 units, which represents the record level and a marginal increase from the previous years.

In 2019 the market plummeted severely, with only 3,015 units registered as the huge level of duties are imposed over import which gave to the cars sold in this Caribbean market the record of the highest price in the World, with a mid-size car costing more than a 100 square meter flat.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 1,560, reporting a 48.3% decrease compared to 2019.

In 2021 the year started positively for the Cuban market, in fact, in Q1 600 units have been sold, reporting a 10.1% increase in sales compared to Q1 2020, while in Q2 sales kept growing due to the incredibly low levels of the previous year, reporting a 302.7% increase in sales.

In Q3 529 units were sold, reporting a rise of 69%, while in Q4 the market dropped 13.2% with only 480 units sold.

Indeed, Full-Year sales for 2021 have been 2,209, reporting a 41.6% increase compared to 2020.

Brand-wise, this year the leader Peugeot (+23.8%) lost 2% market share, followed by Kia (+64.8%), which gained 3.4% share. BYD (+22.8%) was in the third position and lost 1.6% market share.

The most sold model in the country is the Renault Sandero with 152 sales, holding 14.7% market share.

Economic Environment

The economy likely remained in the doldrums in Q3 amid the fallout from the global pandemic, after contracting sharply in Q2. Another steep drop in merchandise imports in July points to still-weakened domestic demand at the start of the quarter.

Moreover, private consumption should have remained downbeat in Q3 overall as some containment measures remained in place, which likely also weighed on capital expenditure. In addition, tourist arrivals continued to fall sharply through September. On the other hand, remittances continued to grow sturdily in July after surging in June, which should have provided some support to household spending.

Turning to the fourth quarter, prospects are less gloomy, although the recent resurgence of new Covid-19 cases globally suggests the external sector could feel the pinch from lower trade levels and still-muted tourist inflows.

Market Trend

The Jamaican vehicle market has grown in 2020 despite the global COVID-19 pandemic impacting sales in many countries of the world. 

The market has been quite stable between 5.000 – 6.000 annual sales. After hitting the best in 2015, with 6.576 units, the trend embarked on a negative path, and in 2017 the market fell down for the second year in a row, at 5.376 units, down 5.7% from the previous year.

In 2019 the market performed very well, ending the year with sales at 7.176.

Full-Year sales for 2020 have been 7.601, reporting a 5.9% increase compared to 2019.

Brand-wise, this year the leader Toyota (+5.1%) lost 0.2% market share, followed by Kia (+3.7%) which lost 0.3% share. Volkswagen (+7.9%) was in the third position and gained 0.2% market share.

Market Trend

The Cuban vehicle market has been affected in 2020 by the global COVID-19 pandemic, which impacted sales significantly. 

As no retail operations are yet allowed in the country, the state corporation CIMEX is the only one in charge of selling vehicles.  New vehicles are sold for private customers applying an 800% tax and a 1.500% tax for used vehicles.

Just a few units (less than 10% of the total) are privately purchased and the rest is split by State companies – including public taxis – and rental for tourists.

The 2018 full-year sales have been revised to a level of 4.500 units, which represents the record level and a marginal increase from the previous years.

In 2019 the market plummeted severely, with only 3.015 units registered as the huge level of duties are imposed over import which gave to the cars sold in this Caribbean market the record of the highest price in the World, with a mid-size car costing more than a 100 square meter flat.

Full-Year sales for 2020 have been 1.560, reporting a 48.3% decrease compared to 2019.

Brand-wise, this year the leader Peugeot (-43.6%) gained 4.3% market share, followed by BYD (-50.6%), which lost 0.5% share. Kia (-49.2%) was in the third position and lost 0.2% market share.

The most sold model in the country is the Kia Picanto with 76 sales (-47.2%), holding 10% market share.

Economic Environment

Benin’s free-market economy has grown consecutively for four years, though growth slowed in 2017, as its close trade links to Nigeria expose Benin to risks from volatile commodity prices. Cotton is a key export commodity, with export earnings significantly impacted by the price of cotton in the broader market. The economy began deflating in 2017, with the consumer price index falling 0.8%.

Market Trend

The Benin vehicles market fell in double-digits in 2020 because of the world-wide COVID-19 pandemic. 

The automotive industry is still quite marginal in the African landscapes. Indeed, we talk about new vehicle sales and not on second-hands trading activity for which the country is well-known.

The new vehicles’ market reached a peak of 1.143 units sold in 2016, while embarking on a negative pathway in the following years, with a moderate decline in 2017 (-5.7%) and a sharp fall in 2018 (-23.7%).

In 2019, the market reported the 3rd consecutive year-on-year decline, registering 756 units (-9.1%) at the lowest level since 2014.

Full-Year sales for 2020 have been 586, reporting a 22.5% decrease in sales compared to 2019.

Brand-wise, this year the leader Toyota (-10.1%) gained 7.2% market share, followed by Mitsubishi (-20%), which gained 0.3% share. Suzuki reached 3rd position and gained 1.5% market share.

The most sold model in the country remains the Toyota Hilux with 178 sales (-21.2%), holding a growing 30.4% market share.