This report is produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

Looking at cumulative data up to October 2023, the leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 8.82 million vehicles (+4.7%), losing 6.8% Africa, gaining 6.1% in the Asia and 9.1% in Europe.

The second is Volkswagen Group with 7.15 million sales (+9.1%) growing sharply in America (+16.6%) and Europe (+20.3%).

Hyundai-Kia ranks in 3rd spot reporting 5.91 million sales and a 4.4% increase in sales. This growth was sustained by surges in America (+7.9%) and Asia (+6.3%).

In 4th spot the Renault Nissan Alliance accumulates 5.63 million sales (+5.1%). The struggle in Asia (-15.3%) and Africa (-8.8%) is compensated by growths in both Americas (+22.2%) and Europe (+18.0%).

Stellantis maintains 5th spot with 5.52 million sales (+5.5%). It lost substantial sales in Asia (-13.3%), while growth was reported in Europe (+12.5%).

Behind, General Motors with 5.05 million sales (+1.6%) followed by Ford with 3.31 million units sold (+4.6%).

Honda Motor ranks in 8th with 3.29 million new registrations (+1.5%), losing both in Europe (-11.5%) and Asia (-9.8%).

In 9th place Suzuki with 2.55 million sales is up 5.3% sustained mainly by a +5.5% in Asia.

In 10th place ranks BYD -up 3 spots- with 2.11 million sales (+56.8%). The Chinese Group did better than Tesla (14th with sales up 29.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

This report id produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

In 2022 global light vehicles sales (cars + LCVs) accumulated to 76.96 million with a moderate 4.1% decline from the previous year.

The leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 10.0 million vehicles (-1.8%), losing over 60% in the C.I.S. area and 10.3% in North America.

The second is Volkswagen Group with 7.86 million sales (-7.2%) losing sharply in Europe (-10.7%), North America (-20.0), Latin America (-11.5), the UK (-12.1%). The Loss was mitigated by a 0.2% loss in the world’s largest area, Asia.

The third is Hyundai-Kia, with 6.66 million sales (-5.7%) due to losses in Asia (-1.1%), North America (-4.7%) and Europe (-14.9%). The Group reported a growth in sales only in Oceania (+7.7%).

In fourth place and down 1 spot we find the Renault Nissan Alliance  with sales at 6.32 million (-15.7%) . Sales are declining in all sub-regions, apart from in Africa (+6.0%) and in East Europe.

In fifth spot the French-Italian-American Group Stellantis with sales at 6.31 million (-8.6%). The group is struggling both in Europe (-11.9%) and North America (-10.7%) while growing rapidly in the ASEAN (+31.0%).

Behind, General Motors with 5.83 million sales (-7.8%) followed by Honda Motor with 3.70 million and the worse performance among the leaders (-20.3%).

Ford ranks in 8th with 3.64 million new registrations (-6.2%), losing in North America (-1.4%), Europe (-8.4%) and Asia (-15.4%).

In 9th place Suzuki with 2.87 million sales is up 4.7% thanks to the +7.9% reported in Asia countered by the heavy loss in Europe (-32.9%).

In 10th place ranks the first premium group, BMW with 2.33 million sales (-8.0%), losing in Asia and Europe.

The rising star is the Chinese BYD -up 8 spots- in 13th spot, specialized in electric vehicles with sales booming 156.9%. The Chinese brand did better than Tesla (15th with sales up 41.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market to the delivery of an appropriate customer relation in any side of the World.

In 2021 Toyota Group is on top of the market with 12.2% market share and 10.3 million sales (+7.7%). In recent years they had great global coverage while managing the brand portfolio quite well. 

Volkswagen Group takes the second position, with 8.8 million sales registered (10.4% share), losing 4.4%.

The third position was taken by Renault Nissan Alliance with 7.6 million units sold (-1.4%), followed by Stellantis -up 1 spot-, which registered 7.4 million units sold (+9.6%).

In 5th place we have Hyundai-Kia -up 1 spot-,  with sales at 6.9 million units (+6.8%), followed by General Motors with 6.1 million units sold reporting the sharpest drop (-11.1%) and dropping 2 positions. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands.

Honda Motor registered 4.4 million new sales (-1.3%), followed by Ford with 4.1 million sales (-0.4%) and Suzuki -up 1 spot- growing 10.6% with 2.7 million sales.

At the edge of the top 10 rankings, we find Mercedes Daimler -down 1 spot–, with sales at  2.5 million (-1.6%). 

Tables with sales figures

In the tables below we report sales for the top 30 groups.

During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market to the delivery of an appropriate customer relation in any side of the World.

In 2020 Volkswagen Group was on top of the market, reaching 12.1% market share with 9.33million sales (-14%). In recent years they had great global coverage while managing the brand portfolio quite well. 

Toyota Group takes the second position, with 7.2 million sales registered in 2020, they have increased their share by 0.1%, reaching 9.4%, while losing 12.2% sales.

The third position was taken by Renault Nissan Alliance with 6.83 million units sold (-22.6%), followed by General Motors, which in 2020 remained in 4th place, losing 10.5% from last year, selling 6.76 million units. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands (selling Opel to PSA).

In 5th place we have Hyundai-Kia, as their mother-country, South Korea successfully responded to the Coronavirus outbreak, with sales at 6.69 million (-9.3%), they reported the best top 10 hold.

Stellantis, the merger between F.C.A. and P.S.A., will combine the current 6th and 9th largest manufacturers and should generate the fourth largest group at the global level, with a combined 9% market share. Since the merger became official on January 16th 2021, we consider their sales separately in 2020. In fact, their sales were 4.05  million(-19.4%) and 2.83  (-23.4%) million respectively.

Moreover, Ford Group was in 7th position with 3.97 million sales (-20.1%). Behind, Honda Motor, in 8th place with 3.84 million (-12%).

At the edge of the top 10 rankings, we find Mercedes Daimler, with 2020 sales at  2.43 million sales (-9.8%). 

Tables with sales figures

In the tables below we report sales for the top 30 groups.

During the last decade the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market until to delivering an appropriate customer relation in any side of the World.

In 2010 the global leader was the General Motors, which had led the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In these decade GM have reduced the covered territories and the brands (selling Opel to PSA) accepting to lose market share from 12.5% (including Opel) in the 2010 to 9.6% in the 2018 and in 2019 it ended with 9.1%, fourth in the World.

While GM was unable to manage the brands’ portfolio despite a great coverage of the territory, the new global leader, Volkswagen Group has won not only covering the global territory quite well (just in ASEAN Volkswagen Group is not strong), but even managing the brand portfolio quite well. Starting from 10.9% of share in the 2010, the Group grew up at a record of 11.9% in 2018 and in 2019 reported 12.2% share.

In second place Toyota Group, which holds the smallest brand portfolio. The last decade record share was established in 2012 with 11.2%, but the 2019 performance was so outstanding to hit e new record of 11.4%, overtaking the Renault-Nissan Alliance.

Indeed, in third position we find the Renault-Nissan Alliance, which grew from 10.4% of share in 2010 to a record of 11.3% in the 2018, when Mitsubishi acquisition contributed substantially. In 2019 the Group ended at 10.9%.

The announced marriage between F.C.A. and P.S.A. will combine the current 8th and 9th larger manufacturers actually and should generate the fifth group at global level, with a 2019 market share at 8.8%.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

Global Market Trend

The Global light vehicles market in 2018 has broken the growth after seven years losing terrain from the previous year with total sales at 88.9 million units, down 1.1%, well below any expectations.

Indeed, the first half of the year has been highly performing. However, the second half was affected by the WLTP introduction in Europe – where sales fluctuated losing 10.6% in September – and worsened due to Chinese crisis.

Best Selling Manufacturers

As far as concern the sales aggregated by Manufacturers Group, the battle for leadership has been quite exciting, involving three groups, which aggregate sales of 21 brands and represent near one-third of global vehicles sales.

On top of the 2018 raking, as in the previous two years, there is the Volkswagen Group (Volkswagen, Audi, Skoda, Seat, Bugatti, Lamborghini, Bentley, Porsche and Bugatti) with 10.5 million sales (+1.8%), with 11.8% of market share.

The brand this year is pushed up by the restarted operations in Algeria and South Korea and by the recovery in Brazil while sales are falling is Mexico and India.

In second place, Renault-Nissan Alliance (Nissan, Renault, Mitsubishi, Dacia, Lada, Infiniti, Datsun, Renault Samsung, CMC, ZNA) with 9.8 million sales. Following the conquest of the World’ throne in February and March, in the recent months the gap to Volkswagen increased substantially. The Group is running fast in China, Russia, Brazil, Indonesia, Argentina and Thailand, mentioning just the biggest markets, while is penalized by US, Mexico, UK negative performance.

In third place the Toyota Motor Corporation (Toyota, Daihatsu, Lexus, Scion) with 9.5 million sales (+2.3%).

The brand is fast-moving in Thailand, South Korea, Spain, Argentina, while is losing in Saudi Arabia, Philippines and Turkey (again, mentioning just the biggest countries).

In fourth place the General Motors Corporation (Chevrolet, Buick, GMC, Cadillac, Holden, Ravon, Wuling, Baojun) with 8.7 million sales (-3.3%) having lost in the last three months in a row. The Group is struggling in Mexico, South Korea, Australia, Saudi Arabia.

In fifth place the Korean Hyundai Group (Hyundai, Kia, Genesis) in recovery after the awful 2017, with 7.3 million sales (+1%).  Among the fastest growing markets there are China, Russia, Spain, France, Netherlands.

In sixth place the Ford Motor Company (Ford, Lincoln) involved in sharp times with 5.3 million sales, down 11.5%. Operations in China are killing the brand (-40.2%) but others negative figures are reported for Turkey, Mexico, Australia, South Africa, Philippines.

In seventh place Honda Motor Group (Honda, Acura) with 4.9 million (-0.3%). Fast growing markets are Japan, Australia, Taiwan, Vietnam.

In eight place  F.C.A. (Fiat, Chrysler, Dodge, Ram, Jeep, Alfa Romeo, Lancia, Maserati, Ferrari, Abarth, Iveco) with 4.5 million sales (+0.6%).

In ninth the French P.S.A. (Peugeot, Citroen, Opel, Vauxhall, DS) with 3.5 million sales (-7.3%), driven up by Iran, Netherlands, Poland, Chile, Greece.

In 10th place Suzuki Corporation (Suzuki, Maruti) with 2.7 million (+5.2%).

Please bear in mind that data in the report do not include HCV and Bus sales but only cars and LCVs.

Data Source

This report is done utilizing data extracted from our GAD (Global Auto Database) the wider Auto Sales Database actually existing in the World, with sales data by region/area/country broken down by type/size/body-style/brand/model from January 2010 to the last month. Data are collected by over 300 sources, including all the official providers (local Minister of Transportations or Associations of car Manufacturers).

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Rank 2018	Rank 2017	Group	Sales 2018	Sales 2017	Var 2018	Share 2018
1	1	Volkswagen Group	10.456.743	10.271.333	1,8%	11,8%
2	2	Renault Nissan Alliance	9.829.435	9.828.353	0,0%	11,1%
3	3	Toyota Group	9.535.657	9.325.717	2,3%	10,7%
4	4	General Motors	8.689.850	8.989.533	-3,3%	9,8%
5	5	Hyundai-Kia	7.327.373	7.253.639	1,0%	8,2%
6	6	Ford Group	5.317.877	6.007.229	-11,5%	6,0%
7	7	Honda Motor	4.858.769	4.874.922	-0,3%	5,5%
8	8	F.C.A.	4.538.261	4.511.617	0,6%	5,1%
9	9	P.S.A.	3.496.049	3.769.779	-7,3%	3,9%
10	10	Suzuki	2.717.487	2.582.559	5,2%	3,1%
11	11	Mercedes Daimler	2.552.339	2.556.039	-0,1%	2,9%
12	12	BMW	2.502.444	2.455.676	1,9%	2,8%
13	13	Geely Group	2.246.992	1.948.465	15,3%	2,5%
14	14	Mazda	1.556.505	1.518.436	2,5%	1,8%
15	15	Changan	1.184.576	1.416.832	-16,4%	1,3%
16	18	Subaru	1.034.889	1.024.764	1,0%	1,2%
17	16	BAIC	934.555	1.107.346	-15,6%	1,1%
18	17	Dongfeng Motor	933.610	1.102.858	-15,3%	1,1%
19	19	Great Wall	914.902	939.966	-2,7%	1,0%
20	21	SAIC Motor	900.986	685.115	31,5%	1,0%
21	20	Tata	854.251	819.363	4,3%	1,0%
22	23	Chery Automobile	694.221	651.042	6,6%	0,8%
23	22	GAC Group	679.574	663.951	2,4%	0,8%
24	25	BYD	441.476	443.670	-0,5%	0,5%
25	24	Jac Motors	425.507	444.319	-4,2%	0,5%