This report is produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

Looking at cumulative data up to October 2023, the leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 8.82 million vehicles (+4.7%), losing 6.8% Africa, gaining 6.1% in the Asia and 9.1% in Europe.

The second is Volkswagen Group with 7.15 million sales (+9.1%) growing sharply in America (+16.6%) and Europe (+20.3%).

Hyundai-Kia ranks in 3rd spot reporting 5.91 million sales and a 4.4% increase in sales. This growth was sustained by surges in America (+7.9%) and Asia (+6.3%).

In 4th spot the Renault Nissan Alliance accumulates 5.63 million sales (+5.1%). The struggle in Asia (-15.3%) and Africa (-8.8%) is compensated by growths in both Americas (+22.2%) and Europe (+18.0%).

Stellantis maintains 5th spot with 5.52 million sales (+5.5%). It lost substantial sales in Asia (-13.3%), while growth was reported in Europe (+12.5%).

Behind, General Motors with 5.05 million sales (+1.6%) followed by Ford with 3.31 million units sold (+4.6%).

Honda Motor ranks in 8th with 3.29 million new registrations (+1.5%), losing both in Europe (-11.5%) and Asia (-9.8%).

In 9th place Suzuki with 2.55 million sales is up 5.3% sustained mainly by a +5.5% in Asia.

In 10th place ranks BYD -up 3 spots- with 2.11 million sales (+56.8%). The Chinese Group did better than Tesla (14th with sales up 29.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

The Global Auto Brands Ranking

Looking at cumulative data up to October 2023, the leader Toyota holds 10.9% market share with sales at 7.62 million (+3.4%), further widening the gap from second place. 

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World, and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen, in 2nd position, holds 5.9% market share, selling 4.12 million cars (+4.2%).

In 3rd ranks Ford with 3.20 million units sold (+5.3%), overtaking Hyundai which reported 3.17 million new auto registrations (+4.8%).

Honda secures 5th with 3.16 million sales (+0.5%), overtaking Nissan at 2.78 million (+6.7%)

Chevrolet ranks in 7th reporting 2.67 million sales (+7.9%), while Kia falls 1 spot into 8th with 2.56 million units sold (+3.6%), followed by BYD in 9th at 2.11 million sales (+56.8%).

Mercedes closes the top 10 with 1.92 million cumulative sales (+3.3%).

Tables with sales figures

In the table below we report sales for Top 50 Brands.

Brazil Auto Market is tracked with the last decade sales figures by all brands and models. You can have access to an Excel Dataset or to a Market Report, including next year’s forecast.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
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• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

This report id produced extracting the registrations figures from the Global Database owned by our team, which track registrations i 159 countries, all brands, all models.

In 2022 global light vehicles sales (cars + LCVs) accumulated to 76.96 million with a moderate 4.1% decline from the previous year.

The leadership is solid in the hands of Toyota Group (data for all OEMs does not includes HCV and Buss, so Hino is not included under Toyota) which sold 10.0 million vehicles (-1.8%), losing over 60% in the C.I.S. area and 10.3% in North America.

The second is Volkswagen Group with 7.86 million sales (-7.2%) losing sharply in Europe (-10.7%), North America (-20.0), Latin America (-11.5), the UK (-12.1%). The Loss was mitigated by a 0.2% loss in the world’s largest area, Asia.

The third is Hyundai-Kia, with 6.66 million sales (-5.7%) due to losses in Asia (-1.1%), North America (-4.7%) and Europe (-14.9%). The Group reported a growth in sales only in Oceania (+7.7%).

In fourth place and down 1 spot we find the Renault Nissan Alliance  with sales at 6.32 million (-15.7%) . Sales are declining in all sub-regions, apart from in Africa (+6.0%) and in East Europe.

In fifth spot the French-Italian-American Group Stellantis with sales at 6.31 million (-8.6%). The group is struggling both in Europe (-11.9%) and North America (-10.7%) while growing rapidly in the ASEAN (+31.0%).

Behind, General Motors with 5.83 million sales (-7.8%) followed by Honda Motor with 3.70 million and the worse performance among the leaders (-20.3%).

Ford ranks in 8th with 3.64 million new registrations (-6.2%), losing in North America (-1.4%), Europe (-8.4%) and Asia (-15.4%).

In 9th place Suzuki with 2.87 million sales is up 4.7% thanks to the +7.9% reported in Asia countered by the heavy loss in Europe (-32.9%).

In 10th place ranks the first premium group, BMW with 2.33 million sales (-8.0%), losing in Asia and Europe.

The rising star is the Chinese BYD -up 8 spots- in 13th spot, specialized in electric vehicles with sales booming 156.9%. The Chinese brand did better than Tesla (15th with sales up 41.4%) and is now the World Leader among EVs specialists.

Tables with sales figures

In the tables below we report sales for the top 30 groups.

The Global Auto Brands Ranking

In 2022 the leader Toyota holds 11.5% market share with sales at 7.53 million (-0.8%), further widening the gap from second place. 

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World, and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen, in 2nd position, holds 6.7% market share, selling 4.38 million vehicles (-5.4%).

In 3rd ranks Honda with 3.53 million units (-19.9%), followed by Hyundai which reported 3.43 million units (-8.6%), and Kia with 2.75 million sales (-3.9%).

In 6th position, Nissan reports 2.61 million sales (-18.8%), followed by BMW which lost 7.6% with 2.02 million units sold and Mercedes with 1.91 million sales and a 1.6% decrease from the prior year.

Closing the leaderboard we have Chevrolet with 1.86 million sales (-1.8%),  followed by Ford which sold 1.84 million units (-5.1%).

Tables with sales figures

In the table below we report sales for Top 50 Brands.

The Global Auto Brands Ranking

In 2021, Toyota holds 10.5% share with sales at 8.7 million (+8.1%), after further widening the gap from the followers. 

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World, and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen – in 2nd position – holds 6.4% share and sold 5.2 million vehicles (-6.6%).

Behind, Honda holds 3rd position with 4.3 million units (-1.6%), followed by Ford which reported 4.1 million units (-0.4%), and Hyundai -up 1 spot- with 3.8 million units (+5.4%).

In 6th position, Nissan reported 3.7 million sales (-1.2%), followed by Kia, which rose 1 spot and gained 6.4% with 2.9 million units sold, overtaking Chevrolet, which sold 2.6 million units and lost 15.4%.

Closing the leaderboard we have Mercedes with 2.4 million units sold (-2.4%), followed by BMW which sold 2.2 million units (+2.2%).

Tables with sales figures

In the table below we report sales for Top 50 Brands.

During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market to the delivery of an appropriate customer relation in any side of the World.

In 2021 Toyota Group is on top of the market with 12.2% market share and 10.3 million sales (+7.7%). In recent years they had great global coverage while managing the brand portfolio quite well. 

Volkswagen Group takes the second position, with 8.8 million sales registered (10.4% share), losing 4.4%.

The third position was taken by Renault Nissan Alliance with 7.6 million units sold (-1.4%), followed by Stellantis -up 1 spot-, which registered 7.4 million units sold (+9.6%).

In 5th place we have Hyundai-Kia -up 1 spot-,  with sales at 6.9 million units (+6.8%), followed by General Motors with 6.1 million units sold reporting the sharpest drop (-11.1%) and dropping 2 positions. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands.

Honda Motor registered 4.4 million new sales (-1.3%), followed by Ford with 4.1 million sales (-0.4%) and Suzuki -up 1 spot- growing 10.6% with 2.7 million sales.

At the edge of the top 10 rankings, we find Mercedes Daimler -down 1 spot–, with sales at  2.5 million (-1.6%). 

Tables with sales figures

In the tables below we report sales for the top 30 groups.

During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market to the delivery of an appropriate customer relation in any side of the World.

In 2020 Volkswagen Group was on top of the market, reaching 12.1% market share with 9.33million sales (-14%). In recent years they had great global coverage while managing the brand portfolio quite well. 

Toyota Group takes the second position, with 7.2 million sales registered in 2020, they have increased their share by 0.1%, reaching 9.4%, while losing 12.2% sales.

The third position was taken by Renault Nissan Alliance with 6.83 million units sold (-22.6%), followed by General Motors, which in 2020 remained in 4th place, losing 10.5% from last year, selling 6.76 million units. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands (selling Opel to PSA).

In 5th place we have Hyundai-Kia, as their mother-country, South Korea successfully responded to the Coronavirus outbreak, with sales at 6.69 million (-9.3%), they reported the best top 10 hold.

Stellantis, the merger between F.C.A. and P.S.A., will combine the current 6th and 9th largest manufacturers and should generate the fourth largest group at the global level, with a combined 9% market share. Since the merger became official on January 16th 2021, we consider their sales separately in 2020. In fact, their sales were 4.05  million(-19.4%) and 2.83  (-23.4%) million respectively.

Moreover, Ford Group was in 7th position with 3.97 million sales (-20.1%). Behind, Honda Motor, in 8th place with 3.84 million (-12%).

At the edge of the top 10 rankings, we find Mercedes Daimler, with 2020 sales at  2.43 million sales (-9.8%). 

Tables with sales figures

In the tables below we report sales for the top 30 groups.

The Global Auto Brands Ranking

In 2020, Toyota reached 8.5% share with sales at 6.52 million, after further widening the gap from the followers during the Covid-19 crisis. Toyota – together with Kia, Mercedes, and BMW – was one of the least damaged top 10 brands by the Coronavirus pandemic – actually losing 11.9% from the previous year. 

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen – in 2nd position – has lost terrain during the Covid-19 crisis, due to its large dependence on the Chinese market, which counts for over 40% of global sales.  This year the German brand held 7.8% share, falling 0.3%, and sold 5.97 million vehicles (-16.4%)

Behind, Hyundai remained in 3rd position with 4.10 million units (-15%), followed by  Ford (-18.8%) which reported 3.90 million units, and Honda with 3.67 million units (-11.9%). 

In 6th position, Nissan reported 3.23 million sales (-21.4%), followed by Chevrolet, which fell 19.1% with 2.96 million units sold, and by Kia, which reported the top 10 hold with 2.50 million units sold (-2.8%).

Closing the leaderboard we have Mercedes with 2.39 million units (-7.1%), followed by  BMW reporting 2.03 million units (-8.4%).

However, the star of the year is certainly Tesla. The American brand jumped in 33th position, with 609.831 units sold (+40.4%), beating the goal they had set themselves of surpassing the 500.000 vehicles sold mark.

Tables with sales figures

In the table below we report sales for Top 50 Brands.

During the last decade the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market until to delivering an appropriate customer relation in any side of the World.

In 2010 the global leader was the General Motors, which had led the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In these decade GM have reduced the covered territories and the brands (selling Opel to PSA) accepting to lose market share from 12.5% (including Opel) in the 2010 to 9.6% in the 2018 and in 2019 it ended with 9.1%, fourth in the World.

While GM was unable to manage the brands’ portfolio despite a great coverage of the territory, the new global leader, Volkswagen Group has won not only covering the global territory quite well (just in ASEAN Volkswagen Group is not strong), but even managing the brand portfolio quite well. Starting from 10.9% of share in the 2010, the Group grew up at a record of 11.9% in 2018 and in 2019 reported 12.2% share.

In second place Toyota Group, which holds the smallest brand portfolio. The last decade record share was established in 2012 with 11.2%, but the 2019 performance was so outstanding to hit e new record of 11.4%, overtaking the Renault-Nissan Alliance.

Indeed, in third position we find the Renault-Nissan Alliance, which grew from 10.4% of share in 2010 to a record of 11.3% in the 2018, when Mitsubishi acquisition contributed substantially. In 2019 the Group ended at 10.9%.

The announced marriage between F.C.A. and P.S.A. will combine the current 8th and 9th larger manufacturers actually and should generate the fifth group at global level, with a 2019 market share at 8.8%.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models