Looking at USA’s best selling car ranking up to October 2023, the leader is -as in the last decades- the Ford F-Series with 634,406 sales (+21.1%), followed by the Chevrolet Silverado, with 441,451 (+3.8%). 

In third place the Ram Pick-Up with 367,290 sales (-7.6%), followed by the Toyota RAV4 with 340,184 (+0.5%).

In 5th place the Tesla Model Y rises 8 spots with 319,789 sales (+77.9%) ahead of the Honda CR-V reporting 286,397 sales so fare (+43.8%).

Toyota Camry ranks in 7th with 242,571 (-0.6%), the GMC Sierra with 235,914 (+22.4%) and the Nissan Rogue with 235,058 (+58.7%)

The Jeep Grand Cherokee closes the Top 10 falling 1 spot in the rankings with 211,300 sales (+11.8%).

Looking back, another astonishing success ranks in 36th place and is the Chevrolet Trailblazer with 103,300 sales (+115.0%).

Tables with sales figures

In the tables below we report sales for the top 50 Models

Market Trend and Outlook

The American vehicles market in October 2023 reported 1.2 million new registrations, the 15th consecutive monthly growth (+23.7%). YTD figures at 12.83  million are up 13.6% compared to the previous year.

Looking at cumulative data up to October 2023 brand-wise, Ford gains leadership with 1.58 million sales (+8.9%), followed by Toyota with 1.55 million new registrations (+9.1%) and Chevrolet in 3rd with 1.44 million units sold (+16.1%).

Honda maintains 4th position with 951,134 sales (+31.0%), in front of Nissan in 5th with 709,983 sales (+25.8%), Kia at 663,855 (+19.5%), Hyundai with 651,263 sales (+12.0%) and Tesla in 8th with 545,791 new registrations (+23.3%).

Jeep falls 4 spots into 9th with 537,112 sales (-8.8%) and Subaru closes the top 10 with 520,992 units sold (+15.9%).

Looking at specific models the Ford F-Series remains the best seller with a 21.1% increase in year-on-year volume, followed by the Chevrolet Silverado up 3.8%.

Medium-Term Market Trend

After the fall reported as consequence of 2008 economic crisis, when then market dropped from near 18 to 10 million annual volumes, since the 2010 the market recovered supported by a quite positive economic cycle.

Starting at 11.5 million in 2010, the American light vehicles market rose for 6 consecutive years, ending 2016 with a peak of 17.6 million sales. From 2017 to 2019 the market bounced around the low 17 million mark.

The arrival of the pandemic in 2020 made many manufacturers and distributors close down, causing a big problem in the automobile industry, with sales in the US falling 13.9% to 14.7 million by the end of the year.

After the issues caused by the pandemic the American light vehicle market started to show signs of recovery in 2021 with sales finishing at 15.3 million, 4.3% higher than the previous year. This recovery didn’t last long, in fact the market fell 8.9% to 13.65 million cumulative sales.

A combination of factors are behind the current industry struggles: the microchips and other components shortage, combined with skyrocketing raw material cost pushed up the new vehicles transaction prices (price effectively paid by the final customer) by over 10% in the last 12 months. In addition most demanded models are in short supply with waiting time tripled since 2020. Transition to electric vehicles is further pushing up the new vehicles average price as the gap between a combustion and electric car is still very significant.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups, and top 10 Models.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

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Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

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We are not sure if all “experts” which spent their time and influence against Mr Musk dream are still around or stopped sharing sentences on the future. Facts are that Tesla is near to gain the leadership of the US Auto Market, and is in the Top 10 both in China and in Europe.

The absolute leadership in the US market is still very far from Tesla, due to the American people’s love for Big Trucks. But looking at car passengers, Tesla model 3 is already the best sedan and the second car.

However, looking at the ranking from the top, of course the 2022 leader is – as in the last decades – the Ford F-Series with 653,957 sales (-9.9%), followed by the Chevrolet Silverado, with 520,936 (-1.7%) which gained one spot from the previous year.

In third place the Ram Pick-Up with 468,344 sales (-17.7%), followed by the Toyota RAV4 with 399,941 (-1.9%).

In 5th place the Toyota Camry with 295,201 sales (-5.9%) ahead of the Tesla Model 3 is 6th and up 24 spots with an impressive sales boom at 264,648 (+117.6%) and is definitively the star of the year.

GMC Sierra ranks in 7th with 241,521 (-3.0%), the Honda CR-V with 238,155 (-34.1%) and the Toyota Tacoma with 237,323 (-6.0%)

In 10th place the Tesla Model Y with 225,799 (+39.8%).

Looking back, another astonishing success ranks in 29th place and is the Ford Bronco with 117,057 sales (+234.2%).

Tables with sales figures

In the tables below we report sales for the top 50 Models

Market Trend and Outlook

The American vehicles market in 2022 totals 13.65 million sales, the lowest of the last decade and an 8.9% decrease from the prior year. In December sales grew for the 5th month in a row, posting 1.24 million new registrations (+10.1%).

Looking at cumulative data form 2022 brand-wise, Ford is the new leader with 1.76 million sales (-2.2%) overtaking Toyota with 1.72 million (-9.9%) followed by Chevrolet with 1.51 million and the only positive performance in the top 10 (+3.0%).

Honda maintains 4th position with 881,201 sales (-32.7%), in front of Hyundai in 5th with 716,911 sales (-1.3%), Jeep with 684,613 (-10.9%), Nissan with 682,749 sales (-25.7%) and Kia in 8th with 672,737 registrations (-0.7%).

Subaru moves up a spot into 9th with 556,581 (-7.0%) overtaking RAM with 545,195 sales (-15.8%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups, and top 10 Models.

The Ford F-Series controls the market with a wide gap over all its competitors and is leading the industry for the 46th consecutive year. In 2021 726,003 units (-7.7%) were sold, holding 4.8% market share.

In second place -up 1 spot- we have the Ram Pick-up with 569,389 sales (3.7% market share) rising 4.3% and overtaking the Chevrolet Silverado with 529,765 (3.5% share) losing 8.4%.

In fourth place the best SUV, the Toyota RAV4, with 407,739 sales (-5.7%) followed by the Honda CR-V, with 361,271 units (+13.4%), the Toyota Camry -up 1 spot- with 313,795 sales (+13.3%) and the Nissan Rogue rising 5 spots with 285,601 (+23.1%).

In eighth place, we have the Toyota Highlander -rising 6 spots- with 264,128 sales (+23.2%) ahead of the Honda Civic -down 1 spot- with 263,787 sales (+3.2%) and in 10th place the Jeep Grand Cherokee -up 5 spots- with 254,445 units (+18.8%).

Tables with sales figures

In the tables below we report sales for the top 50 Models

Market Trend

The USA car market this year attempted to recover from the pandemic crash of 2020 and reported a very promising performance in the first half, followed by another double-digit fall.

Following the sharp 2008 crisis which created a collapse to the US vehicles market, with Chrysler group saved by the merge with Fiat and General Moors rescue by the government credit, in 2011 the market has taken a long recovery way and grew up from 10.5 million (2010) to the all-time new record, hit in 2016 with 17.5 million.

However, the change in the White House guest and the new protectionist policy, with initial economic boom due to the sharp tax cut, did not benefit the sector and in the last three years, the market has moderately lost, down to 17.23 million in 2017, at 17.34 million in 2018 while ending 2019 at 17.02 units sold.

Due to the COVID-19 pandemic sales fell in  2020. In fact, sales have been 14,665,787, reporting a decline of 13.8% compared to 2019.

In 2021 the year started positively for the USA market, in fact, in Q1 3.97 million units have been sold, reporting a 13.2%, followed by an impressive 46.9% increase in sales in Q2 with 4,35 million units due to the incredibly low volumes in Q2 2020.

In Q3 sales started falling in double-digits again, losing 15.7% with 3.38 million units, and this negative trend was maintained in Q4 with 3.26 million sales (-22.2%).

Indeed, Full-Year sales for 2021 have been 14.95 million, reporting a 2% increase compared to 2019.

Brand-wise, this year the new leader Toyota (-+3.8%) gained 0.2% market share, overtaking Ford (-6.4%), which lost 1.1% share, while Chevrolet lost 2% share, falling 15.1% reporting the worst performance on the leaderboard.  Honda (+9.1%) remained in 4th place, followed by Nissan which gained 9.7%.

Jeep lost 3.3% sales, followed by Hyundai which reported the best performance by rising 17.2% and Kia which rose 2 spots and gained 15.6% sales. Closing the leaderboard we have Ram -down 2 spots- gaining 3.6% this year and finally Subaru -down 1 spot-, losing 2.2%.

The most sold vehicle this year remains the Ford F-series (-7.7%) with 726,003 units sold, followed by the Ram Pickup -up 1 spot-, which gained 4.3% registering 569,389 new sales this year. The Chevrolet Silverado (-8.4%) -down 1 spot- closes the podium and reports 529,765 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups, and top 10 Models.

The Ford F-Series controls the market with a wide gap over all competitors and is projected to lead the industry for the 46th consecutive year. In 2020 786.250 units were sold, holding 5.4% market share.

Recovering the place lost last year, in second position there was the Chevrolet Silverado with 578.615 sales (4% market share) ahead of the Ram Pick-up, with 545.955 (3.7% share).

In fourth place the best SUV, the Toyota RAV4, with 432.448 sales (3% share) followed by the Honda CR-V, with 318.714 units (2.2% share), the Chevrolet Equinox -up one spot- with 277.631 (1.9% share) and the overtaken Toyota Camry with 276.918 (1.9% share).

In eighth place, we have the Honda Civic -up one spot- with 255.509 sales (1.7% share) ahead of the GMC Sierra -jumping 7 spots- with 254.194 (1.7% share) and in 10th place the Toyota Tacoma -falling down 2 places- with 241.989 (1.7% share).

Tables with sales figures

In the tables below we report sales for the top 50 Models

Market Trend

The US auto market was hit harshly in 2020 as the global pandemic has impacted sales tremendously. In fact, the fall was so harsh that we recorded the lowest annual volume for the country since 2012.

Following the sharp 2008 crisis which created a collapse to the US vehicles market, with Chrysler group saved by the merge with Fiat and General Moors rescue by the government credit, in 2011 the market has taken a long recovery way and grew up from 10.5 million (2010) to the all-time new record, hit in 2016 with 17.5 million.

However, the change in the White House guest and the new protectionist policy, with initial economic boom due to the sharp tax cut, did not benefit the sector and in the last three years, the market has moderately lost, down to 17.23 million in 2017, at 17.34 million in 2018 while ending 2019 at 17.02 units sold.

After starting the year with a positive trend (+5.4% in January and +14.4% in February), the market quickly collapsed in March as the virus struck. The sharpest drop in sales this year was in April when sales declined by 57.4%. In the following months, the market attempted a recovery but maintained mostly a double-digit drop trend until September (+6.9%) and October (+4.6%).

Indeed, Full-Year sales for 2020 have been 14.665.787, reporting a decline of 13.8% compared to 2019.

Brand-wise, this year the leader Ford (-15.9%) lost 0.3% market share, followed by  Toyota (-11.9%), which gained 0.3% share, while Chevrolet gained 0.3% share, falling 11.7%.  Honda (-17.3%) remained in 4th place, followed by Nissan which lost 31.8%, reporting the worst performance in the leaderboard.

Jeep lost 13.9% sales, followed by RAM (-11.1%) and Hyundai which jumped 1 spot and lost 10% sales. Closing the leaderboard we have Subaru -down 1 spot- losing 12.6% this year and finally Kia reporting the top 10 hold in the leaderboard, losing only 4.8%.

The most sold vehicle this year remains the Ford F-series (-12.3%) with 786.250 units sold, followed by the Chevrolet Silverado -up 1 spot-, which gained 0.5% registering 578.615 new sales this year. The RAM Pick-Up (-13.8%) -down 1 spot- closes the podium and reports 545.955 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Groups and top 10 Models.

The Ford F-Series has been market leader in US for the last 45 years and in the most recent years grew up as second best-selling vehicle worldwide, also thanks to the best ever sales and share performance ever done in the US.

Indeed, while during the period 2010-2016 the F-Series share was between the 4.0 and the 4.9%, since the 2017 it exceed the 5.0% with a 2018 record of 5.2%, that should be maintained at the end of the current year.

For the first time ever, in second place there is the Pick up Ram, which grew up in the last decade from 1.2% in the 2010 to a record of 3.1% in the 2018 and in the 2019 flew up 3.7% conquering the second place, ahead of the traditional Ford-F-Series rival, the Chevrolet Silverado, which is third with 3.4% of market share.

Behind, a hard battle between two pickups was registered for the leadership among the car passengers, both achieving in the 2019 their record share. Eventually, the Toyota RAV4 prevailed with 2.6% ahead of the Honda CR-V projected at 2.3% by year-end.

Tables with sales figures

In the tables below we report sales for top 100 Models