Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
• Historical data (from 2010 to last month) and/or to monthly sales update.
• Next Year’s Forecast
• Data is released in excel via mail or cloud.

Last 2 years dataset cost €3.000. 

The service cost is correlated with the data perimeter and you will have a customized quotation just contacting us at info@focus2move.com

Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

For further inquiries contact us at info@focus2move.com

Dutch Auto Market in October 2023 falls 2.3% following 9 consecutive positive months, reporting 28,230 new sales (-2.3%). YTD figures at 314,676 are up 24.4% from the previous year. Volkswagen becomes the market new leader, rising 47.3%.

Market Trend and Outlook

The Dutch auto market in October 2023 falls for 2.3% following 9 consecutive growths, reporting 28,230 new sales. YTD figures at 314,676 are up 24.4% from the previous year.

Looking at cumulative data up to October 2023, brand-wise Volkswagen rises 1 spot into 1st with 29,862 sales (+47.3%), followed by Kia at 28,688 (+12.0%), Toyota at 21,395 (+7.3%) and  Peugeot at 18,625 new registrations (+0.8%). 

Renault rises 3 spots into 5th with 17,253 sales (+37.0%), followed by Skoda at 17,184 (+33.8%) and Hyundai with 16,909 units sold (+15.0%).

BMW falls 2 spots into 8th position with 16,725 new sales (+17.7%), in front of Tesla -up 16 spot- at 14,924 (+648.1%) and Opel in 10th with 12,819 units sold (+25.2%).

Looking at specific models the Tesla Model Y becomes the new best selling car, rising 67 spots from the previous year with a 644.7% increase in sales. The Kia Picanto follows in second with a 52.7% year-on-year growth.

Medium-Term Market Trend

The Dutch Auto market presented many ups and downs in the past 12 years. It started in 2011 at 578k sales, the highest level of all the following years. A 3 year downtrend took sales to 384k in 2014 with  2015 and 2016 alternating trends, +18.1% and -16.2%, respectively.  From 2017 to 2019 car passenger sales grew overall despite the growth getting smaller each year.

The arrival of the pandemic shook the world markets and the dutch one was no exception, reaching the lowest level of the decade at 355k registrations (-19.9%).

It is clear that the fall of the pandemic has scarred the Dutch auto market. In fact, the market collapse continued through 2021 into 2022, with this past year totaling 311,429 sales, a 3.2% decrease compared to the prior one.

Although Europe is an important center for EV manufacturing, Germany in particular, the production costs haven’t been able to meet with the consumers willingness to pay, with the average cost of new BEVs at euro 55,821. Lack of raw materials and elevated costs for micro-chip production also pose a threat for the Dutch car passenger market, that is already having to confront higher prices and longer waiting times, pushing lower income consumers into the second hand market. These factors will continue to put negative pressure on sales going into 2023.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

Netherlands Best Selling Car up to August 2023 is the Tesla Model Y up 72 spots from the previous year (+840.0%). The Link & Co 01 Booms 88.7% into 5th position.

The best-selling car in the Netherlands, considering YTD data up to August 2023, is the Tesla Model Y -up 72 spots- with 8,516 sales (+840.0%), followed by the Peugeot 208, with 7,587 new registrations (+13.5%).

In third place ranks the Kia Picanto -up 1 spot- with 7,427 sales (+62.9%), in front of  the Toyota Yaris -down 3 spots- in 4th with 7,003 units sold (+0.3%).

In 5th place the Link & Co 01 reports 5,635 sales (+88.7%) followed by the Volvo XC40 at 5,441 (+28.8%), the Opel Corsa with 5,142 registrations (+17.5%) and the Kia Niro -down 5 spots- with 4,688 units sold (-0.1%).

In 9th place ranks the Kia Niro -down 1 spot- with 4,618 sales (+17.3%) ahead of the Toyota Aygo X at 4,002 (+69.6%).

Tables with sales figures

In the tables below we report sales for the Top 50 models.

Netherlands Best Selling Car in 2022 is the Toyota Yaris with 3.6% market share and up 3 spots from 2021. The Link & Co 01 Booms 78.2% into 7th position.

The best-selling car in the Netherlands of 2022 is the Toyota Yaris with 11,178 sales (+40.2%) and 3.6% of market share, gaining 3 places from last year.

In second place the Peugeot 208 -up 5 spots- with 9,669 (+58.1%), in front of  the Kia Picanto, up 2 spots in 3rd with 7,396 (-6.7%).

In 4th place last year’s leader the Kia Niro with 7,281 (-32.9%) followed by the Volvo XC40 with 6,835 (-19.2%), the Opel Corsa with 6,672 (+12.2%) and the Link & Co 01 -up 17 spots- with 5,846 (+78.2%).

In 8th place the Volkswagen Polo -down 5 spots- with 5,529 (-31.2%) ahead of the Skoda Enyaq with 5,521 (-17.3%) and in 10th place the Peugeot 2008 with 5,350 (+3.4%).

Tables with sales figures

In the tables below we report sales for the Top 50 models.

Dutch Auto Market closes 2022 3.2% lower than the previous year, totaling 311,429 sales. December reports 30,841 new registrations (-13.4%). Hyundai up 26.9%.

Market Trend and Outlook

In December 2022 the momentum built up in the Dutch auto market in the previous 4 months slows down, with 30,841 new car sales (-13.4%). Cumulative data from 2022 totals 311,429 car registrations, a 3.2% decrease from the prior year.

Looking at comprehensive data from 2022, brand-wise Kia moves into 1st with 30,115 (+0.2%), followed by Volkswagen with 26,174 (-15.9%), Toyota with 25,400 (+10.3%) and  Peugeot with 21,327 sales (+3.6%). 

BMW with 17,414 (-7.3%) moves up 1 spot into 5th, followed by Hyundai -up 5 spots- with 17,144 (+26.9%) and Renault with 16,587 sales (+1.3%).

Skoda drops 3 spots into 8th with 15,050 (-26.1%), preceding Audi at 13,890 (+9.9%) and Opel with 13,515 (-12.1%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

Netherlands best selling car ranking in 2021 was the Kia Niro with 3.4% of market share, followed closely by the outstanding Volvo XC40. The Skoda Enyaq rises up to 6th place.

The best-selling car in the Netherlands is the Kia Niro with a 3.4% market share in 2021 and 10,810 sales, followed by the Volvo XC40 rising 3 spots with 2.7% share and 8,454 sales.

In third place we have the Volkswagen Polo -up 1 spot- reporting 8,032 units, and 2.5% share, followed by the Toyota Yaris -up 9 spots-, with 7,973 sales (2.5% share) and by the Kia Picanto -gaining 7 spots- with 7,931 sales (2.5% share).

In sixth place we have the Skoda Enyaq with 6,679 sales (2.1% share), followed by the Peugeot 208 -up 3 spots- with 6,116 sales (1.9% share) and by the Opel Corsa -down 2 spots- with 5,953 units (1.9% share).

Finally, at the end of the leaderboard, we have the Toyota Aygo -rising 6 spots- with 5,918 units (1.9% share) and at last the Renault Captur -rising 6 spots- with 5,194 sales (1.6% share).

Tables with sales figures

In the tables below we report sales for the Top 50 models.

Dutch car market in 2021 falls 8.9% with 324,710 sales, reporting double-digit drops all year except Q2. Leader Volkswagen reports the worst performance, losing 30.3%, while Opel drops in 10th place.

Market Trend

The Dutch car market this year attempted to recover from the pandemic crash of 2020 and reported a positive performance only in Q2 due to the very low sales of Q2 2020, all other quarters were down in double-digits.

Dutch vehicles market in recent years has been influenced by a series of incentives introduced to support the fast development of the Alternative Vehicles Fuel (AVF) which has been an unusual short-term view boosting the market when applied and depressing the market when ended.

Consequently, the annual sales trend was full of rapid growth and fast decline. Looking at the period 2010-2018, the market has lost near 30,000 units, from 477,000 (2010) to 441,000 (2018) with a negative peak of 385,000 in 2016 and a positive peak of 555,000 in 2011. In 2019, the market registered a flat trend, with 450,277 units sold.

Due to the COVID-19 pandemic sales fell in  2020. In fact, sales have been 357,414, reporting a decline of 20.6% compared to 2019.

In 2021 the year started negatively for the Dutch market, in fact, in Q1 81,241 units have been sold, reporting a 21.2% decrease in sales compared to Q1 2020, while in Q2 sales started growing again, reporting a 50.7% increase with 82,765 units sold.

In Q3 sales started falling in double-digits again, losing 18.6% sales with 73,423 units, and in Q4 sales were still dropping 19.3% with 87,281 units.

Indeed, Full-Year sales for 2021 have been 324,710, reporting a 8.9% decrease compared to 2020.

Brand-wise, the leader Volkswagen (-30.3%) reported the worst performance and lost 2.9% market share, followed by the growing Kia (+12%), which gained 1.8% share as well, and by Toyota -up 1 spot- which gained 0.7% share, gaining 0.7%. Peugeot (-14.2%) fell in 4th place, followed by Skoda which rose 4 spots and gained 22.5%, reporting the best performance.

BMW gained 4.3% and rose 2 spots, followed by Ford (-5.4%) and Renault which fell 2 spots and lost 19.6% sales. Closing the leaderboard we have Volvo -up 1 spot- losing 1.2% this year and Opel dropping 5 spots and losing 24.7%.

The most sold vehicle this year is the Kia Niro (-9.1%) with 10,810 units sold, followed by the Volvo XC40, which sold 8,454 units this year (-0.3%). The Volkswagen Polo (-10.7%) closes the podium by jumping 1 spot and reports 8,032 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

Netherlands best selling car ranking in 2020 was the Kia Niro with 3.4% of market share, followed closely by the Volkswagen ID.3 with 3.1%. The Opel Corsa registered incredible growth, jumping from 42th position to 6th.

The new best-selling car in the Netherlands is the Kia Niro, rising from the 5th position, with a 3.4% market share and 11.886 sales (+28.7%). At less than 1k units of distance, there is the Volkswagen ID.3, with 3.1% share and 10.965 sales.

In third place we have the Hyundai Kona -up 9 spots-, reporting 10.823 units (+51.2%), and 3.1% share, followed by the Volkswagen Polo -down 2 spots-, with 8.993 sales (-30.4%) and by the Volvo XC40 -rising 24 spots- with 8.479 sales (+90.2%).

In sixth place we have the Opel Corsa, the star of the year, jumping 36 spots with 8.473 sales (+148.4%), followed by the former leader Tesla Model 3 -falling 6 spots- with 8.369 sales (-72%) and by the Ford Focus -down 5 spots- with 7.777 units (-25.8%).

Finally, at the end of the leaderboard, we have the Renault Clio -down 3 spots- with 7.478 units (-16.9%) and at last the Peugeot 208 -jumping 13 spots- with 6.935 sales (+39.9%).

Tables with sales figures

In the tables below we report sales for the Top 50 models.

Dutch auto market in 2020 falls by 20.6% as the pandemic and lockdowns affect sales. Full-Year sales have been 357.414, while Kia shines by entering the podium and jumping 6 spots (+1.9% share).

Market Trend

The Dutch car market fell significantly in 2020 as the global pandemic has impacted sales. Only 2 months have been positive the past year and by very small margins.

Dutch vehicles market in recent years has been influenced by a series of incentives introduced to support the fast development of the Alternative Vehicles Fuel (AVF) which has been an unusual short-term view boosting the market when applied and depressing the market when ended.

Consequently, the annual sales trend was full of rapid growth and fast decline. Looking at the period 2010-2018, the market has lost near 30.000 units, from 477.000 (2010) to 441.000 (2018) with a negative peak of 385.000 in 2016 and a positive peak of 555.000 in 2011. In 2019, the market registered a flat trend, with 450.277 units sold.

After starting the year with a slight negative trend (-7.1%), the market quickly collapsed in March as the virus struck. The sharpest drop in sales this year was in May when sales declined by 59.5% as the entire country was put in a complete lockdown the last week of March, following the decision taken by Germany. The second half of the year remained mostly negative with August and September registering double-digit losses.

Indeed, Full-Year sales for 2020 have been 357.414, reporting a decline of 20.6% compared to 2019.

Brand-wise, the leader Volkswagen (-5.8%) gained 1.9% market share, followed by the growing Kia (+6.1%), which jumped 6 spots and gained 1.9% share as well, and by Peugeot -up 1 spot- which gained 0.2% share, falling 18.2%. Toyota (+15.8%) reached 4th place by jumping 1 spot, followed by Opel which on the other hand registered the worst performance, falling 36.8% and losing 3 spots.

Renault lost 22.3%, followed by Ford (-23.3%) and BMW which gained 1 spot and lost 18.7% sales. Closing the leaderboard we have Skoda -up 2 spots- losing 11.1% this year and Volvo entering the leaderboard by jumping 3 spots, falling only 0.9% this year.

The most sold vehicle this year is the Kia Niro (+28.7%), jumping 4 spots with 11.886 units sold, followed by the new Volkswagen ID.3, which sold 10.965 units this year. The Hyundai Koda (+51.2%) closes the podium by jumping 9 spots and reports 10.823 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

Netherlands best-selling car in 2019 was the new Tesla Model 3 with 6.7% of market share. The country is the second after Norway to be led by a pure EV model. In second place, the Volkswagen Polo, ahead of the Opel Astra and the Ford Focus, which held respectively 2.7% and 2.4%.

Differently from the most of European markets, the Dutch is not dominated by a model or a group of model, and in the recent years the best-selling model has changed any year. In 2019 again the leader was new and for the first time in the history of this market it was not a vehicle with a combustion engine, but is an electric vehicle, the new Tesla Model 3. The Netherlands is the second in the World to have a pure EV on top of the list, after Norway, while in Japan the leader use to be a hybrid model since years.

Tesla Model 3 was on top of the list despite launched during the Q1 of the 2019 and despite the availability is short with monthly sales oscillating from 1.6000 to less than 300, depending on delivery from the US. However this model ended the year on top, with a wide advantage over all others.

In second place the 2018 leader, the Volkswagen Polo, with a market share of 2.9%, declining from last year, and in third the Opel Astra with 2.7% of share. At best level in the decade the fourth model in the ranking as well, the Ford Focus, while the Volkswagen Golf was at the lowest peak in this decade, waiting for next year recovery, with the 8th generation.

Tables with sales figures

In the tables below we report sales for the Top 50 models.