The traditional narrow streets of the Italian towns and the difficulties to find parking areas continue to be the first driver for people to prefer small cars. In the last decade, the increased average price and the reduced purchasing power have further forced a large part of the population to choose a low-cost car, with the success of brands like Dacia, Kia, Hyundai.

After over 40 years from its arrival in the market, the best seller up to October 2023 is always the same: the city-car Fiat Panda which has a substantial advantage over all the followers (6.6% market share), with sales at 84,398 (-3.9%).

The Dacia Sandero, with 3.2% market share, rises 2 spots into 2nd with 40,717 units sold so far and a 49.0% increase from the previous year. The Lancia Ypsilon, ranks in 3rd position with 37,883 sales, an 8.9% year-on-year growth. 

The Toyota Yaris Cross rises 4 spots into 4th with 29,200 sales and a 33.7% boom in ytd volume.

The Volkswagen T-Roc jumps 6 spots into 5th with 27,240 sales (+29.5%), in front of the Fiat 500 at  26,590 (+9.3%), the Dacia Duster at 25,626 (+20.8%) and Ford Puma in 8th with 25,586 sales (+0.9%).

The Citroen C3 falls 6 spots into 9th with 25,379 sales (-8.6%) and the Fiato 500x rises 2 spots into 10th position with 24,581 registrations (+19.6%).

Tables with sales figures

In the tables below we report sales for Top 40 models.

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Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
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  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
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  • Forecast by Manufacturer

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The best-selling car ranking in Italy is dominated by small and medium cars due to the high use of vehicles in the urban environment and the arrival of electric and hybrid vehicles has not changed thew picture.

The traditional narrow streets of the Italian towns and the difficulties to find parking areas continue to be the first driver for people to prefer small cars. In the last decade, the increased average price and the reduced purchasing power have further forced a large part of the population to choose a low-cost car, with the success of brands like Dacia, Kia, Hyundai.

After over 40 years from its arrival in the market, the best seller is always the same: the city-car Fiat Panda which has now a huge advantage over all the followers, with year to date sales at 105,384 (-6.1%).

The second place is held by another pure Italian aged car. Launched in the early nineties the last generation of the Lancia Ypsilon is second with 40,968 sales (-6.3%) followed by the iconic Fiat 500. This model was originally launched in the fifties and subsequently re-launched in 2006. In all of these years the Fiat 500 was able to stay on top of the leaderboards, securing 3rd with 33,994 sales (-24.2%).

The first foreign model in the rankings is the Dacia Sandero, jumping 4 spots into 4th position with 33,920 (+16.7%) ahead of the Citroen C3 -up 2 spots– with 31,861 (+2.9%), the Jeep Renegade -down 2 spots- with 29,844 (-14.9%) and the Ford Puma with 29,455 sales (+3.5%).

The Toyota Yaris ranks in 8th with 27,789 (-14.6%), followed by the Toyota Yaris Cross -up 51 spots- with 25,997 sales (+250.6%) and the Peugeot 208 closing the Top 10 with 25,819 sales (+9.8%).

Tables with sales figures

In the tables below we report sales for Top 40 models.

The best-selling car ranking in Italy is dominated by small and medium cars due to the high use of vehicles in the urban environment.

The traditional narrow streets of the Italian towns and the difficulties to find parking areas continue to be the first driver for people to prefer small cars. In the last decade, the increased average price and the reduced purchasing power have further forced a large part of the population to choose a low-cost car, with the success of brands like Dacia, Kia, Hyundai.

In 2021, the city-car Fiat Panda remains the best-selling car. With 112,198 sales (+40%), the Panda holds 7.8% share.

The Fiat 500 reaches 2nd position -up 30 spots- and reports 44,825 sales (+229.7%) with 3.1% market share, followed by the Lancia Ypsilon, which reached the third spot by rising 6 spots, selling 43,715 units (+70.4%) with 3% share as well.

In 4th and 5th positions there were respectively the Jeep Renegade -up 1 spot– with 35,052 sales (+18.9%) and the Toyota Yaris –up 57 spots- with 32,552 units (+398%).

The Fiat 500X fell in 6th position with 31,924 units sold (+0.5%), followed by the Citroen C3 -down 1 spot- with 30,952 units sold (+6.2%).

The Dacia Sandero falls 1 spot with 29,070 units sold (+3.5%), followed by the Ford Puma -up 3 spots- with 28,471 units sold (+18%).

At the end of the Top 10 ranking, we find the Jeep Compass with 28,398 sales (+22.7%).

Tables with sales figures

In the tables below we report sales for Top 40 models.

The best selling car ranking in Italy is dominated by small and medium cars due to the high use of vehicles in the urban environment.

The traditional narrow streets of the Italian towns and the difficulties to find parking areas continue to be the first driver for people to prefer small cars. In the last decade, the increased average price and the reduced purchasing power have further forced a large part of the population to choose a low-cost car, with the success of brands like Dacia, Kia, Hyundai.

In 2020, the city-car Fiat Panda remains the best-selling car. With 80.121 sales (-45%), the Panda falls to 5.8% market share but holds still more than double the sales of its closest competition.

The Fiat 500x reaches 2nd position by gaining 2 spots and reports 31.778 sales (-25.3%), followed by the Renault Clio, which returned in the third spot, jumping 2 positions, selling 31.638 units (-24.3%).

In 4th and 5th positions there were respectively the Fiat Panda HEV with 30.344 sales and the Jeep Renegade – up 1 spot- with 29.481 units (-29.3%).

The Citroen C3 reached 6th position with 29.157 units sold (-30%), followed by the Dacia Sandero -up 4 spots- with 28.100 units sold (-20.5%).

The Renault Captur entered the leaderboard by jumping 5 spots, with 25.844 units sold (-19.7%), followed by the glorious but dead Italian brand Lancia with the survived model Lancia Ypsilon with 25.648 units sold (-56.4%) falling 7 spots.

At the end of the Top 10 ranking, we find the Volkswagen T-roc –down 2 spots- with 24.794 sales (-37.4%).

Tables with sales figures

In the tables below we report sales for Top 40 models.

Despite the national brand – Fiat – declines – the best-selling model keep to be the city-car Fiat Panda which has lost terrain in the last decade from a market share of 7.9% in the 2010 to a negative record of 6.0% in the 2018, before to show recovery in the 2019 (6.9%).

In the second place there is the survived model of the glorious but dead italian brand Lancia, the Lancia Ypsilon, which keep to find large lovers among italian female and is almost stable at a market share near 3%.

In third place the Renault Clio, leader among the imported vehicles, with a market share which follows the model age, with a last decade record share of 3.5% in the 2014 and actually penalized by the run-out of the previous version before of the current launch of the last generation.

Launched in the 2014 and produced in the italian plant of Melfi, in Basilicata, the Jeep Renegade ranks in fourth place with a record share of 2.1% ahead of the Fiat 500x one of the few Fiat still produced in Italy, in Melfi on the same Renegade platform, and the Dacia Duster which benefit from the second generation success and is jumping up a record share of 2.1%.

The beautiful Citroen C3 stands in seven place stable with a share in the range of 2.0%, below the share obtained by the previous generation, due to the less space available in the market for hatch models, after the success of small SUVs.

The new entrance on top of the list is the made in Germany Volkswagen T-Roc that is by the Toyota Yaris, leader in the hybrid combustion segment and the Fiat 500, in decline.

Tables with sales figures

In the tables below we report sales for the Top 50 models.

Alfa Romeo Global Performance in recent years did not keep the global industry growth and in the 2018 sales increased only by 12.6%. Indeed, considering the recent launch of new models and the brand introduction in new large markets, the result is still disappointing. In the recently published study, focus2move team projects volumes at 197.862 units by the 2025.

Alfa Romeo ranks as 76th car brand in the World, up 4 positions from a year ago.

The glorious brand, still considered “premium” by millions of fans around the World, has spent one of the crucial years in his history, as the recent launch of two models (Giulia and Stelvio) were supposed to re-launch sales and profit worldwide.

Unfortunately, the 2018 performance is positive, but not enough, considering the recent launch of new models and the brand introduction in new large markets, confirming as the perceived value of the brand is well below F.C.A. expectations and to cover a Sauber model, powered by a Ferrari engine, calling a Formula 1 “Alfa Romeo” is not a genial idea to regenerate an ancient Italian brand.

Alfa Romeo concentrates near 70% of sales in Europe, while 20% of the mix is distributed within the American region (North, Centre and South), up 84% in 2018. Indeed, the Top markets are Italy and U.S.A.

In the 2018 Alfa Romeo has sold 122.533 light vehicles in the World, improving 12.6% from the previous year.

Since the 2010 the brand sales grew up 3.8% with a CAGR of 0.5%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Alfa Romeo has lost market share in this period. According to our study, in the period 2019-2025 Alfa Romeo will boost sales at 197.862 units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Alfa Romeo in the World since 2010, reporting in the just updated market research “Alfa Romeo Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.

The market long recovery is ended in the 2018, considering the car park density in Italy is the highest in Europe and within the top 5 worldwide.

Data released by the Italian Minister of Transportation reported that the market has ended with 1918.526 sales. The steady growth of past years has stopped, with a decline of 2.6% this year. The deadline of September 1st for introduction of WLTP emission standard, moved up and down the registrations data in single Q3 months, but not as in others EU countries.

As far as the best selling car ranking, for the 7th year in a row the 2018 market leader is the city-car Fiat Panda with sales at 124.266 (-14.9%) followed by the leader of imported vehicles, the Renault Clio with 51.628 (1.9%) and the Fiat 500X with 49.931 (+9%).

In fourth place the Lancia Ypsilon with 48.555 (-19.5%) ahead of the Jeep Renegade with 41.960 (+11.5%), the Citroen C3 with 41.584 (-1.8%) and the Volkswagen Polo with 39.499 (+4%).

In eight place  the Fiat Tipo with 40.337 (-28%) followed by the Fiat 500 with 39.885 units (-26.1%) and in 10th place by the Ford Fiesta with 39.681 (-2.9%).

Very close to the Top 10 there is the Jeep Compass, 12th and up 407%, while the Volkswagen Golf (13th) is out of this short list, first time after 30 years.

Tables with sales figures

In the tables below we report sales for the Top 50 models.

Alfa Romeo sales performance in the 2017 is finally positive after seven years of fall, pulled up by the new Giulia and Stelvio sales. Sales were up in North America, Europe and GCC. The Giulietta is the best-selling model.

Following the very negative performance reported in the period 2010-2016, during the 2017 Alfa Romeo had finally recovered terrain with global sales increased 50.6% at 109.093 units. At regional-wise, North America is growing fast, but the brand re-started distribution just few months ago, while GCC region grew 161% and Europe 33.0%.

Key for this success has been the launch of two new models, the Giulia (in 2016) and the Stelvio in the 2017. Actually the best selling model is the Giulietta with 37.442 sales (-19.6%) followed by the Giulia with 35.159 (+233%) and the Stelvio with 20.885.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Alfa Romeo Global Performance Report

In the period 2010-2016 Alfa Romeo has scored a really poor performance in the last sixth years, declining from 119.000 sales in the 2010 to 72.400 in the 2016, performing a Compound annual growth rate (C.A.G.R) of -6.5%, while the industry CAGR in the period was +4.6%.

In this period, Alfa Romeo has lost 19 steps within the Global Car Brands Ranking landing in the 84th place.

Sales split at regional level confirmed in the 2017 the supremacy of the European region counting the 92.3% of total sales (it was 94.1% in the 2010).

Sales in Asia count 3.6% (from 3.0%), while American sales represent the 2.3% (from 0.8%).

In our report we figure out this brand’s sales data in 85 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was Italy with 50.2% of global sales share (from 43.7% in the 2010), ahead of France with 10.1% (from 11.1%), UK with 6.7% (from 7.4%), Germany with 5.9% and Spain with 4.4%.

Please click on the product figure to see the Contents details.

Best selling Cars in Italy in the 2017 dominated by the Fiat Panda with a wide gap over the Lancia Ypsilon and the Fiat Tipo. The leader among imported vehicles was the Renault Clio ahead of a raising star, the last generation of Citroen C3.

Best selling car ranking in Italy has always been a feud of Fiat, a brand holding over 20% of market share. Mirroring the sales distribution by class, on top of the list there are all city and small cars and in the final 2016 ranking, there was only one C class car within the top 10.

In the 2017, while the total market is growing faster than expected, the ranking of top 50 models has not dramatically changed, considering the low-level of new models introduced in the market so far.

In the 2017, the best-selling car in the market was, for the 6th consecutive, the city-car Fiat Panda with 146.033 sales (-0.6%), followed by the Lancia Ypsilon with 60.320 units (-8.1%) and the Fiat Tipo with 56.049 (+77.6%).

In fourth place the Fiat 500 with 43.963 (+18.9%) ahead of the leader of imported vehicles, the Renault Clio with 52.629 units (+5.7%), the Citroen C3 with 48.667 (+55.6%), the Fiat 500L with 46.459 (-14.9%).

In eight place the Fiat 500X with 45.793 (-0.9%) followed by the Volkswagen Golf with 41.829 units (-10.4%) and the Ford Fiesta with 41.289 units (-5.2%).

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022. Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end. All these and more within Italy Store!

Rank 2017	Rank 2016	Model	Sales 2017	Sales 2016	Variation 2017
1	1	Fiat Panda	146.033	147.283	-0,8%
2	2	Lancia Ypsilon	60.320	65.663	-8,1%
3	14	Fiat Tipo	56.049	31.555	77,6%
4	7	Fiat 500	53.963	45.400	18,9%
5	4	Renault Clio	52.629	49.798	5,7%
6	15	Citroen C3	48.667	31.274	55,6%
7	3	Fiat 500L	46.459	54.578	-14,9%
8	6	Fiat 500x	45.793	46.232	-0,9%
9	5	Volkswagen Golf	41.829	46.708	-10,4%
10	9	Ford Fiesta	41.289	43.573	-5,2%
11	10	Volkswagen Polo	39.498	43.096	-8,3%
12	12	Jeep Renegade	37.638	34.331	9,6%
13	8	Fiat Punto	37.261	45.208	-17,6%
14	13	Toyota Yaris	36.948	32.110	15,1%
15	11	Peugeot 208	36.712	34.793	5,5%
16	17	Nissan Qashqai	31.350	28.823	8,8%
17	18	Renault Captur	29.901	28.255	5,8%
18	31	Volkswagen Tiguan	29.167	15.400	89,4%
19	16	Opel Corsa	28.796	30.508	-5,6%
20	20	Opel Mokka	28.133	23.799	18,2%
21	24	Dacia Sandero	27.658	20.693	33,7%
22	23	Dacia Duster	24.572	22.370	9,8%
23	21	Peugeot 2008	23.374	23.369	0,0%
24	19	Alfa Romeo Giulietta	20.907	23.831	-12,3%
25	22	Hyundai Tucson	20.871	22.893	-8,8%
26	28	Ford Ecosport	19.247	17.199	11,9%
27	43	Ford Kuga	18.194	11.584	57,1%
28	25	Smart Fortwo	18.012	19.477	-7,5%
29	29	Kia Sportage	16.964	16.613	2,1%
30	84	Peugeot 3008	16.856	5.165	226,4%
31	40	Nissan Micra	16.852	11.934	41,2%
32		Toyota C-HR	16.616
33	39	Volkswagen Up!	16.206	12.081	34,1%
34	37	Hyundai i10	15.739	13.440	17,1%
35	26	Peugeot 308	15.425	19.396	-20,5%
36	30	Mercedes A Class	14.909	16.349	-8,8%
37	32	Renault Kadjar	14.654	15.151	-3,3%
38	27	Audi A3	14.156	17.837	-20,6%
39	34	Ford Focus	14.136	14.396	-1,8%
40	55	Renault Mégane	14.057	9.567	46,9%
41	46	BMW X1	13.342	10.841	23,1%
42	36	Toyota Aygo	12.919	13.465	-4,1%
43	33	Ford C-Max	12.148	14.399	-15,6%
44	52	Mini	11.770	9.947	18,3%
45	61	BMW 1 Series	11.471	8.552	34,1%
46	35	Audi A4	11.437	14.067	-18,7%
47		Audi Q2	11.045
48	51	Opel Karl	10.840	9.970	8,7%
49	99	Renault Scénic	10.608	3.200	231,5%
50	47	Hyundai i20	10.476	10.803	-3,0%
51	38	Opel Astra	10.177	13.251	-23,2%
52	44	Kia Rio	10.004	11.542	-13,3%
53	57	Citroen C4	9.956	9.303	7,0%
54	63	Ford B-Max	9.946	8.513	16,8%
55	41	BMW 2 Series	9.893	11.832	-16,4%
56	88	Alfa Romeo Giulia	9.774	4.628	111,2%
57	64	Skoda Octavia	9.677	8.271	17,0%
58	42	Audi Q3	9.620	11.634	-17,3%
59	120	Ford Ka+	9.432	2.253	318,6%
60	53	Land Rover Range Rover Evoque	9.189	9.901	-7,2%
61	50	Mini Countryman	9.029	10.083	-10,5%
62	184	Suzuki Ignis	8.941	610	1365,7%
63	49	Toyota Auris	8.790	10.328	-14,9%
64	58	Smart Forfour	8.654	8.933	-3,1%
65	48	BMW 3 Series	8.652	10.499	-17,6%
66	54	Renault Twingo	8.531	9.598	-11,1%
67	45	Volkswagen Passat	8.527	10.929	-22,0%
68	62	Mercedes GLA	8.460	8.541	-0,9%
69	71	Skoda Fabia	8.175	7.094	15,2%
70	59	Mercedes C Class	8.062	8.869	-9,1%
71	86	Kia Picanto	7.938	4.896	62,1%
72	68	Toyota RAV4	7.833	7.706	1,6%
73	56	Mercedes B Class	7.772	9.440	-17,7%
74	65	Citroen C1	7.730	8.102	-4,6%
75		Jeep Compass	7.668
76	54	Suzuki Vitara	7.621	9.598	-20,6%
77	60	Nissan Juke	7.291	8.554	-14,8%
78	92	Audi Q5	7.240	4.241	70,7%
79	66	Citroen C4 Cactus	7.086	8.031	-11,8%
80	67	Alfa Romeo MiTo	7.064	7.734	-8,7%
81	78	Nissan X-Trail	6.888	5.658	21,7%
82	69	Peugeot 108	6.803	7.457	-8,8%
83	75	Hyundai ix20	6.565	6.227	5,4%
84	107	Mercedes E Class	6.015	2.704	122,4%
85	70	Land Rover Discovery Sport	5.951	7.197	-17,3%
86		Opel Crossland X	5.676
87	72	Audi A1	5.670	6.910	-17,9%
88	77	Mercedes GLC	5.602	5.795	-3,3%
89	79	Seat Ibiza	5.562	5.589	-0,5%
90	76	Seat Leon	5.430	5.950	-8,7%
91	82	Volvo V40	5.426	5.386	0,7%
92	74	Opel Adam	5.169	6.305	-18,0%
93	83	Mercedes CLA	4.665	5.267	-11,4%
94	94	BMW 5 Series	4.624	3.974	16,4%
95	95	Abarth 595	4.571	3.792	20,5%
96	73	Opel Meriva	4.558	6.400	-28,8%
97	91	Volvo XC60	4.338	4.370	-0,7%
98	151	Seat Ateca	4.205	1.200	250,4%
99	81	Audi A6	4.027	5.429	-25,8%
100	80	Mini Clubman	3.874	5.431	-28,7%
101	90	Kia Venga	3.837	4.372	-12,2%