Italian light vehicles market in 2016 recovers a place within the Top 10 Global markets, growing again over 2 million units. The car passengers sales at 1.82 million, were up 16%.
Market Outlook
The latest monthly indicators suggest that the economy maintained a slow but broadly steady pace of growth in Q4 after it had accelerated slightly in Q3, mainly on the back of stronger fixed investment, which offset a more negative contribution from the external sector. In the political arena, on 4 December, Italians voted No in the constitutional referendum, prompting Matteo Renzi to resign as prime minister.
Supported by fiscal incentives to vehicles purchased for business, the domestic new car passenger’s sector reported a brilliant year with a robust gain over the already positive 2015. In December the sales improved 13.7% with 124.433 registrations scoring the 25th year on year growth in a string.
The full year was the best since 2010 with 1.826.881 sales (+16.0%). Adding the sales of light commercial vehicles of 185.000 units (preliminary data) the whole light vehicles market raised over 2 million units again, first time since 2010, a significant recovery from the low peak hit in 2013 at 1.4 million.
Thanks to this outstanding trend, the Italian light vehicles market gained 3 spots in the global ranking, outpacing Korea, Canada and Brazil recovering its traditional rule within the Top 10.
Competitive Arena
Almost all brands are participating to the sales festival. However the year was almost positive for Renault, Mercedes, BMW, Jeep, Mazda, Honda and Lexus while the crown of the best performer was by far taken by Jaguar, up 197% at 4.912 sales.
Less positive performance were reported for Toyota, Opel, Volvo, Seat with he worse ticket, the only one down, shown by Nissan, down 6.7%.
At model wise, Fiat Panda was the leader for the 5th year in a row with 147.283 sales (+16.5%) and the domestic performance pushed the model up the podium in the global “city-cars” ranking (see the dedicated article).
Second was the Lancia Ypsilon, surprisingly gaining one spot despite the age, with 65.663 units (+17.6%), while third was the Fiat 500L with 54.578 sales (+9.3%).
Best imported models and up 2 spots the Renault Clio with 49.798 units.
To see more about the best-selling models, please refer to the specific article here.
Research, Consulting, Data & Forecast Store
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Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.
Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.
All these and more within our Italy Corner Store!
Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.
| Rank Dec | Rank 2016 | BRAND | Sales December | Sales 2016 | Variation December | Variation 2016 | Share December | Share 2016 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Fiat | 26.184 | 381.515 | 13,5% | 17,7% | 21,0% | 20,8% |
| 2 | 2 | Volkswagen | 10.125 | 139.049 | 24,7% | 16,8% | 8,1% | 7,6% |
| 3 | 4 | Renault | 8.242 | 121.137 | 2,9% | 25,6% | 6,6% | 6,6% |
| 4 | 3 | Ford | 7.384 | 124.250 | 5,4% | 12,0% | 5,9% | 6,8% |
| 5 | 5 | Peugeot | 6.782 | 95.829 | 2,4% | 13,2% | 5,5% | 5,2% |
| 6 | 6 | Opel | 6.120 | 95.046 | 19,3% | 7,1% | 4,9% | 5,2% |
| 7 | 7 | Toyota | 5.066 | 71.826 | 6,6% | 8,5% | 4,1% | 3,9% |
| 8 | 9 | Mercedes | 5.029 | 64.339 | 43,0% | 22,3% | 4,0% | 3,5% |
| 9 | 8 | Lancia | 4.326 | 65.701 | 2,9% | 16,6% | 3,5% | 3,6% |
| 10 | 13 | Hyundai | 4.159 | 56.339 | 12,1% | 18,9% | 3,3% | 3,1% |
| 11 | 11 | Citroen | 3.856 | 60.485 | 10,4% | 12,4% | 3,1% | 3,3% |
| 12 | 12 | BMW | 3.828 | 59.834 | 3,3% | 20,3% | 3,1% | 3,3% |
| 13 | 10 | Audi | 3.608 | 64.022 | 45,5% | 16,8% | 2,9% | 3,5% |
| 14 | 14 | Nissan | 3.292 | 55.190 | -13,5% | -6,7% | 2,6% | 3,0% |
| 15 | 15 | Dacia | 3.080 | 49.562 | -3,7% | 11,8% | 2,5% | 2,7% |
| 16 | 17 | Jeep | 3.010 | 40.442 | 22,3% | 35,1% | 2,4% | 2,2% |
| 17 | 18 | Alfa Romeo | 2.991 | 36.373 | 41,2% | 18,9% | 2,4% | 2,0% |
| 18 | 16 | Kia | 2.537 | 45.138 | 15,5% | 15,3% | 2,0% | 2,5% |
| 19 | 21 | Suzuki | 2.082 | 22.615 | 15,0% | 21,0% | 1,7% | 1,2% |
| 20 | 23 | Skoda | 1.647 | 19.619 | 61,2% | 22,7% | 1,3% | 1,1% |
| 21 | 19 | Smart | 1.602 | 28.319 | 46,7% | 17,4% | 1,3% | 1,5% |
| 22 | 24 | Volvo | 1.540 | 17.588 | 47,8% | 6,8% | 1,2% | 1,0% |
| 23 | 20 | Mini | 1.384 | 24.429 | -32,6% | 11,0% | 1,1% | 1,3% |
| 24 | 25 | Seat | 1.312 | 15.455 | 29,9% | 3,0% | 1,1% | 0,8% |
| 25 | 22 | Land Rover | 929 | 20.864 | -26,3% | 14,6% | 0,7% | 1,1% |
| 26 | 26 | Mazda | 702 | 10.959 | 9,9% | 47,6% | 0,6% | 0,6% |
| 27 | 27 | Honda | 684 | 9.588 | 46,5% | 98,2% | 0,5% | 0,5% |
| 28 | 32 | Lexus | 567 | 4.147 | 3,3% | 26,1% | 0,5% | 0,2% |
| 29 | 31 | Abarth | 383 | 4.165 | -2,5% | 25,3% | 0,3% | 0,2% |
| 30 | 28 | Porsche | 295 | 5.121 | 31,1% | 2,4% | 0,2% | 0,3% |
| 31 | 29 | Jaguar | 294 | 4.912 | 167,3% | 197,7% | 0,2% | 0,3% |
| 32 | 33 | DS | 274 | 3.701 | 32,4% | -20,6% | 0,2% | 0,2% |
| 33 | 34 | Subaru | 269 | 3.510 | 40,8% | 11,4% | 0,2% | 0,2% |
| 34 | 36 | Maserati | 233 | 2.052 | 294,9% | 51,3% | 0,2% | 0,1% |
| 35 | 30 | Mitsubishi | 222 | 4.213 | -48,3% | -21,6% | 0,2% | 0,2% |
| 36 | 35 | SsangYong | 163 | 2.808 | -16,0% | 54,2% | 0,1% | 0,2% |
| 37 | 37 | Infiniti | 117 | 1.764 | 550,0% | 392,7% | 0,1% | 0,1% |
| 38 | 39 | DR Motor | 31 | 476 | -31,1% | 7,0% | 0,0% | 0,0% |
| 39 | 42 | Tesla | 27 | 240 | 200,0% | 79,1% | 0,0% | 0,0% |
| 40 | 41 | Mahindra | 19 | 345 | -57,8% | -25,6% | 0,0% | 0,0% |
| 41 | 40 | Ferrari | 16 | 371 | 100,0% | 49,0% | 0,0% | 0,0% |
| 42 | 49 | Cadillac | 4 | 16 | 300,0% | 77,8% | 0,0% | 0,0% |
| 42 | 44 | Lamborghini | 4 | 94 | 33,3% | 64,9% | 0,0% | 0,0% |
| 43 | 45 | Lotus | 3 | 62 | -62,5% | 10,7% | 0,0% | 0,0% |
| 44 | 55 | Corvette | 2 | 2 | #DIV/0! | #DIV/0! | 0,0% | 0,0% |
| 44 | 52 | Lada | 2 | 7 | #DIV/0! | -41,7% | 0,0% | 0,0% |
| 44 | 46 | Chevrolet | 2 | 37 | -33,3% | -89,2% | 0,0% | 0,0% |
| 45 | 48 | Aston Martin | 1 | 17 | -75,0% | -46,9% | 0,0% | 0,0% |
| 45 | 56 | Dodge | 1 | 1 | #DIV/0! | -87,5% | 0,0% | 0,0% |
| 45 | 43 | Great Wall | 1 | 114 | -94,4% | -30,1% | 0,0% | 0,0% |
| 45 | 47 | Bentley | 1 | 30 | 0,0% | 36,4% | 0,0% | 0,0% |
| 45 | 56 | Alpina | 1 | 1 | #DIV/0! | #DIV/0! | 0,0% | 0,0% |
| Rank Dec | Rank 2016 | GROUP | Sales December | Sales 2016 | Variation December | Variation 2016 | Share December | Share 2016 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | FCA | 37.144 | 530.620 | 14,9% | 19,0% | 29,9% | 28,9% |
| 2 | 2 | Volkswagen | 16.992 | 243.390 | 32,1% | 16,0% | 13,7% | 13,3% |
| 3 | 3 | Renault-Nissan | 14.733 | 227.660 | -2,0% | 13,6% | 11,8% | 12,4% |
| 4 | 4 | PSA | 10.912 | 160.015 | 5,7% | 11,8% | 8,8% | 8,7% |
| 5 | 5 | Ford | 7.384 | 124.250 | 5,4% | 12,0% | 5,9% | 6,8% |
| 6 | 6 | Hyundai-Kia | 6.696 | 101.477 | 13,4% | 17,3% | 5,4% | 5,5% |
| 8 | 7 | General Motors | 6.128 | 95.102 | 19,3% | 6,7% | 4,9% | 5,2% |
| 7 | 8 | Mercedes Daimler | 6.631 | 92.658 | 43,9% | 20,7% | 5,3% | 5,0% |
| 10 | 9 | BMW | 5.213 | 84.273 | -9,5% | 17,4% | 4,2% | 4,6% |
| 9 | 10 | Toyota | 5.633 | 75.974 | 6,3% | 9,4% | 4,5% | 4,1% |
| Rank Dec | Rank 2016 | Model | Sales December | Sales 2016 | Variation December | Variation 2016 |
|---|---|---|---|---|---|---|
| 1 | 1 | Fiat Panda | 10.316 | 147.283 | 16,2% | 16,5% |
| 2 | 2 | Lancia Ypsilon | 4.326 | 65.663 | 3,0% | 17,6% |
| 3 | 4 | Renault Clio | 3.853 | 49.798 | 20,0% | 15,3% |
| 4 | 3 | Fiat 500L | 3.589 | 54.578 | 4,8% | 9,3% |
| 5 | 7 | Fiat 500 | 3.365 | 45.400 | 26,7% | 11,1% |
| 6 | 6 | Fiat 500x | 3.327 | 46.232 | -13,2% | 41,9% |
| 7 | 10 | Volkswagen Polo | 2.836 | 43.096 | 1,6% | 18,4% |
| 8 | 14 | Fiat Tipo | 2.782 | 31.555 | 330,7% | 4101,7% |
| 9 | 5 | Volkswagen Golf | 2.781 | 46.708 | -7,5% | 5,1% |
| 10 | 8 | Fiat Punto | 2.641 | 45.208 | 10,0% | -19,9% |
| 11 | 11 | Peugeot 208 | 2.618 | 34.793 | 26,4% | 24,6% |
| 12 | 9 | Ford Fiesta | 2.608 | 43.573 | 8,1% | 8,2% |
| 13 | 12 | Jeep Renegade | 2.545 | 34.331 | 36,9% | 48,6% |
| 14 | 13 | Toyota Yaris | 2.340 | 32.110 | -1,9% | -0,2% |
| 15 | 31 | Volkswagen Tiguan | 2.166 | 15.400 | 327,2% | 81,5% |
| 16 | 17 | Nissan Qashqai | 1.985 | 28.823 | 21,1% | 5,2% |
| 17 | 16 | Opel Corsa | 1.971 | 30.508 | 19,9% | 8,9% |
| 18 | 15 | Citroen C3 | 1.928 | 31.274 | -19,9% | 11,6% |
| 19 | 21 | Peugeot 2008 | 1.874 | 23.369 | -1,6% | 14,9% |
| 20 | 18 | Renault Captur | 1.821 | 28.255 | -6,3% | 18,1% |
| 21 | 20 | Opel Mokka | 1.733 | 23.799 | 41,7% | -3,7% |
| 22 | 23 | Dacia Duster | 1.729 | 22.370 | 35,9% | 6,9% |
| 23 | 19 | Alfa Romeo Giulietta | 1.571 | 23.831 | -6,3% | 4,0% |
| 24 | 22 | Hyundai Tucson | 1.512 | 22.893 | 15,5% | 306,4% |
| 25 | 30 | Mercedes A Class | 1.314 | 16.349 | 74,0% | 27,2% |
| 26 | 25 | Smart Fortwo | 1.284 | 19.477 | 51,2% | 23,0% |
| 27 | 33 | Fiat Ducato | 1.219 | 14.629 | 0,0% | 0,0% |
| 28 | 29 | Kia Sportage | 1.057 | 16.613 | 34,5% | 0,1% |
| 29 | 49 | Nissan Micra | 1.047 | 10.570 | 0,0% | -21,9% |
| 29 | 38 | Hyundai i10 | 1.047 | 13.440 | 50,6% | 7,6% |
| 30 | 28 | Ford Ecosport | 1.043 | 17.199 | 7,7% | 44,3% |
| 31 | 26 | Peugeot 308 | 1.005 | 19.396 | -38,3% | 8,1% |
| 32 | 107 | Fiat Qubo | 993 | 3.147 | 431,0% | 56,3% |
| 33 | 54 | Mini | 977 | 9.947 | -18,7% | 3,6% |
| 34 | 39 | Opel Astra | 945 | 13.251 | 69,1% | 48,2% |
| 35 | 58 | Mini Countryman | 930 | 9.163 | 0,0% | -30,0% |
| 36 | 51 | Fiat Doblo Cargo | 861 | 10.335 | 0,0% | 0,0% |
| 37 | 61 | Mercedes C Class | 855 | 8.869 | 93,9% | 7,7% |
| 38 | 34 | Ford C-max | 803 | 14.399 | -5,8% | 10,2% |
| 39 | 37 | Toyota Aygo | 761 | 13.465 | -24,0% | -2,5% |
| 40 | 42 | Ford Kuga | 759 | 11.584 | 4,8% | 29,1% |
