Looking at the top Japanese Best Selling Models up to October 2023 leadership is maintained by the Honda N-Box with 190,608 sales (+13.5%) in front of the Toyota Yaris with 163,214 new registrations (+13.0%).

Thanks to the last generation exploit, the Daihatsu Tanto protects 3rd place with 131,612 sales (+63.2%).

In fourth place ranks the Toyota Corolla -down 1 spot- with 130,146 units sold (+18.1%) followed by the Toyota Sienta -up from 20th spot- with 111,748 sales (+126.2%) and the Suzuki Spacia with 99,770 (+23.7%).

The Daihatsu Move ranks in 7th with 92,277 sales (+23.9%) ahead of the Nissan Note with 89,648 (-1.0%), the Toyota Noah -up 13 spots- with   83,968 sales (+77.3%).

The Toyota Prius -up 24 spots- closes the top 10 with 83,528 sales (+196.0%).

Tables with sales figures

In the tables below we report sales for top 50 models.

The Japanese car market in 2022 has had a bad year, with total sales reaching the lowest levels in years despite having a brief recovery in the last months of the 2022.

Looking at the top Best selling car models this year’s leadership has been taken back by the Honda N-Box with 202,197 sales (+7.0%) overtaking the former leader, and now in second, Toyota Yaris with 168,557 (-20.8%).

Thanks to the last generation exploit, third place is taken by the Toyota Corolla -rising 3 spots- with 131,548 sales (+18.7%).

In fourth place ranks the Nissan Note -up 5 spots- with 110,113 units sold (+22.1%) followed by the Toyota Roomy with 109,236 sales (-19.0%) and the Daihatsu Tanto with 107,809 (-7.8%).

In seven place the Suzuki Spacia with 100,206 sales (-22.2%) ahead of the Daihatsu Move with 94,837 (-1.0%), the Toyota Raize -up 3 spots- with 83,620  sales (+2.1%).

In 10th place the Suzuki Wagon R -up 7 spots- with 82,213 sales (+19.2%).

Tables with sales figures

In the tables below we report sales for top 50 models.

In Japan, over 70% of the car market is represented by the top 50 models while over 85% is represented by the top 100. During the last decade, leadership has frequently changed. However, since 2017, the market leader has been Honda N-Box, which has now been dethroned this year by the Yaris.

Indeed, the Toyota Yaris is the new leader, holding 4.8% share with 212,927 sales in 2021. The second position is taken by the Honda N-Box, with 188,940 (4.2% share), ahead of the Toyota Roomy rising an amazing 7 spots and the Suzuki Spacia -down 2 spots-, selling respectively 134,801 (3% share) and 128,881 units (2.9% share).

In 5th place we find the Daihatsu Tanto -down 1 spot- with 116,912 sales (2.6% share), followed by the Toyota Corolla and Daihatsu Move with 110,865 (2.5% share) and 95,840 (2.2% share) units sold respectively.

Closing the Top 10 ranking, we have the Toyota Alphard with 95,049  sales (2.1% share), ahead of the Nissan Note -up 9 spots- with 90,177 sales (2% share) and finally the Nissan Roox rising 6 spots by selling 84,748 units (1.9% share).

Tables with sales figures

In the tables below we report sales for top 30 models.

In Japan, 74.7% of the car market is represented by the top 50 models while almost 90% is represented by the top 100. During the last decade, leadership has frequently changed. However, since 2017, the new market leader has been Honda N-Box.

Indeed, the Honda N-Box is still on top of the list, holding 5.6% share with 247.707 sales in 2020. The second position is taken by the Toyota Yaris, with 151.766 (3.4% share), ahead of the Suzuki Spacia and the Daihatsu Tanto, selling respectively 139.851 (3.2% share) and 129.681 units (2.9% share).

In 5th place we find the Toyota Raize -up 64 spots- with 126.038 sales (2.9% share), followed by the Toyota Corolla -up 3 spots- and Daihatsu Move -down 1 spot- with 118.276 (2.7% share) and 104.134 (2.4% share) units sold respectively.

Closing the Top 10 ranking, the Honda Fit reached 8th position with 98.210  sales (2.2% share), ahead of the Toyota Alphard -up 15 spots- with 90.748 (2.1% share) and the Toyota Roomy -up 3 spots- selling 87.242 units (2% share).

Tables with sales figures

In the tables below we report sales for all top 50 models.

In the Japanese car market, top 50 models represent over 73% of total market while almost 90% is represented by the top 100. During the last decade, the leadership has frequently changed. However, since 2017, the new market leader has been Honda N-Box.

Indeed, in 2019, the Honda N-Box reported the third consecutive year of growth, holding a market share above 5%.

In second place, the Daihatsu Tanto registered a double-digit improvement, reaching 3.4% of share, ahead of the Suzuki Spacia and the Nissan Dayz, ending the year respectively at 3.3% and 3.1%.

Remarkable performance scored by the Toyota Sienta, surging 17.9% and jumping in 8th place, ending with 2.2% of share.

Tables with sales figures

In the tables below we report sales for all top 50 models.

In the 2018, the total vehicles market (including HCVs and Bus) was flat. Having started negatively the year, down 24% in the first quarter, the sales have recovered ending at 5.269.442 (+0.1%). This is the second consecutive positive annual score, the best result since 2014.

As far as the best selling car passenger’s model in 2018, a new leader is on top of the list and is the kei-car Honda N-Box with 241.870 sales (+10.7%) with a wide gap over all others.

In second place the surprise of the year, up 13 spots, the Suzuki Spacia with 152.104 sales (+66.3%) ahead of  the Nissan Dayz with 141.495 (+2.9%).

In fourth place the Daihatsu Tanto with 136.558 (-3.4%) ahead of the Nissan Note with 136.324 (-1.9%), the Daihatsu Move, with 135.896 units (-3.9%) and the Toyota Aqua with 126.561 (-3.8%).

In eight place the Toyota Prius with 115.462 sales (-28.2%) followed by the Suzuki Wagon R with 108.013 (-5.8%) and in 10th place the Daihatsu Mira with 107.283 (+12%).

Tables with sales figures

In the tables below we report sales for all top 100 models.

Japanese vehicles market is the third in the World and really mature. In the recent years total sales had been between 5.0 million and 5.5 million (in the 2014). The 2017 was extremely positive and, according to the data released by the JADA, JAMA and JAIA, the total vehicles (including HCVs and Bus) sold in the country have been 5.26 million (+5.3%).

At model-wise, in the 2017 the ranking was revolutionized by the boost of k-cars, while the standard vehicles sales declined.

Looking at the ranking of best 100 models sold, the top of the list shows a new market leader, the Daihatsu Move, with 270.455 sales (+280.6%) with a wide gap over all the others.

In second place again a kei-car, the Honda N-Box with 218.478 units (+35.9%) followed by the 2016 leader, the Toyota Prius with 160.912 sales (-19.1%). 

In fourth place the Daihatsu Tanto with 141.312 (-9.4%) ahead of the Nissan Note with 138.905 (+35.6%), the Nissan Dayz with 137.514 (+152.8%) and the 2016 leader, the Toyota Aqua with 131.615 (-21.8%).

In eight place the new Toyota C-HR with 117.299 units followed by the Suzuki Wagon R with 114.711 (+41.4%) and in 10th place the Honda Freed with 104.405 (+100%).

Tables with sales figures

In the tables below we report sales for all top 100 models.

Japanese vehicles market is the third in the World and really mature. In the recent years total sales had been between 5.0 million and 5.5 million (in the 2014). The 2017 was extremely positive and, according to the data released by the JADA, JAMA and JAIA, the total vehicles (including HCVs and Bus) sold in the country have been 5.26 million (+5.3%)

As far as concern the ranking of best-selling cars, two hybrid vehicles are leading the list, with the the Toyota Prius on top with 198.876 sales (+45.7%) followed by its MPV derivatives, the 2015 leader,  the Toyota Aqua with 168.208 units (+7.2%).

In third place the best key car, the Honda N-Box with 160.735 units (-13.1%) followed by the Daihatsu Tanto, with 156.000 (-1.1%), the Toyota Sienta up 9 spots with 125.832 (+63.9%), the Honda Fit with 105.662 (+65.3%) and the Nissan Note with 102.402 (+4.5%).

 In eight place the Toyota Voxy with 91.868 units (-6.3%) ahead of the Honda N-WGN with 86.710 (-6.3%) and in 10th place the Suzuki Hustler with 85.762 (-10.7%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

Best-selling models – The Top 100

In the 2015 the Japanese vehicles market has lost 7.9% of sales from the previous year with a total figures of 5.03 million units.

The best-selling cars ranking, including all vehicles sold (local made, key cars and imported) was led by the Toyota Aqua, the hybrid MPV, with 215.525 units (-7.6%) overtaking the best key car, the Honda N-Box, second and up 3 spots, with 184.924 units (+2.8%) and the former leader, the other key car, the Daihatsu Tanto, with 157.756 units (-32.7%).

In fourth place the Toyota Prius with 134.189 sales (-26.9%) followed by the Daihatsu Move, up 4 spots, with 120.835 units (-12.5%), the Honda Fit with 119.846 (-40.9%), down 4 spots, the Suzuki Alto with 109.355 (-1.1%), the Toyota Corolla (all versions) with 109.030 (-4.6%) and in 10th place the Suzuki Wagon R, down 4 spots, with 108.107 (-38.4%).

Fast growing models had been the new Toyota Sienta, 20th with 63.904, the Toyota Esquire, 22nd with 59.034 and the Daihatsu Wake, 28th with 50.711 sales.

Tables with sales figures

In the tables below we report sales for all top 100 models.