Subaru Global Performance shines in the 2017 keeping the medium terms momentum improving volumes by 4.6% hitting the new record. Success in Asia is crucial but the brand in fast growing in Latin America and Pacific as well.
Following the almost positive trend reported in the period 2010-2016 when the brand grew up with a GAGR of 10.7%, during the 2017 Subaru has further gained at global level with 1.059.000 sales, up 4.6% the new record.
The success was fueled by fast growth in Pacific region (including Australia) (+11.8%), C.I.S, (+10.2%) and East Europe (including Turkey) (+8.4%). Disappointing the performance in North Africa, in the GCC and Levant.
At model wise, the best model was the Forester with 269.000 sales (+1.4%) followed by the Outback with 229.000 (-0.1%) and the Impreza with 225.000 (+52.5%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Subaru Global Performance Report
In the period 2010-2016 Subaru has scored a remarkable performance at global sales, growing from 617.000 sales in the 2010 to 1.012.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 10.7%, while the industry CAGR in the period was +4.6%.
In this period, Subaru has gained 3 steps within the Global Car Brands Ranking landing in the 26th place.
Sales split at regional level confirmed in the 2017 the supremacy of the American region counting the 67.1% of total sales (it was 48.3% in the 2010).
Sales in Asia count 23.1% (from 37.2%), while European sales represent the 4.6% (from 8.5%).
In our report we figure out this brand’s sales data in 99 different countries, with forecast up to the 2022.
On top of all, in the 2016 there was USA with 60.8% of global sales share (from 42.7% in the 2010), ahead of Japan with 15.4% (from 28.6%), Canada with 5.0% (from 4.5%), China with 4.8% and Australia with 4.6%.
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| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 3 | 3 | Pacific | 50.045 | 55.931 | 11,8% | 5,3% | 48.376 |
| 7 | 8 | CIS | 6.771 | 7.461 | 10,2% | 0,7% | 8.490 |
| 9 | 10 | Europe East | 1.663 | 1.803 | 8,4% | 0,2% | 2.083 |
| 5 | 5 | LatAm | 14.425 | 15.538 | 7,7% | 1,5% | 16.456 |
| 1 | 1 | America North | 665.322 | 702.526 | 5,6% | 66,3% | 719.629 |
| 2 | 2 | Asia | 209.863 | 214.697 | 2,3% | 20,3% | 217.480 |
| 6 | 6 | Asean | 13.887 | 14.033 | 1,1% | 1,3% | 14.343 |
| 4 | 4 | UE | 38.869 | 37.788 | -2,8% | 3,6% | 38.149 |
| 11 | 12 | Africa | 1.270 | 1.226 | -3,5% | 0,1% | 1.293 |
| 8 | 7 | Levant | 8.040 | 6.987 | -13,1% | 0,7% | 7.045 |
| 10 | 9 | GCC | 1.700 | 1.271 | -25,2% | 0,1% | 1.430 |
| 12 | 11 | Africa North | 1.346 | 436 | -67,6% | 0,0% | 379 |
| Total | 1.013.201 | 1.059.697 | 4,6% | 100,0% | 1.075.152 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Subaru Forester | 269.525 | 265.851 | 1,4% |
| 2 | 2 | Subaru Outback | 229.132 | 229.291 | -0,1% |
| 3 | 3 | Subaru Impreza | 225.040 | 147.561 | 52,5% |
| 4 | 4 | Subaru Crosstrek | 121.306 | 105.400 | 15,1% |
| 5 | 5 | Subaru Legacy | 55.339 | 72.775 | -24,0% |
| 6 | 6 | Subaru XV | 46.556 | 56.051 | -16,9% |
| 7 | 7 | Subaru Levorg | 24.475 | 30.933 | -20,9% |
| 8 | 10 | Subaru WRX | 13.190 | 12.970 | 1,7% |
| 9 | 8 | Subaru Impreza Sport | 7.836 | 21.600 | -63,7% |
| 10 | 13 | Subaru BRZ | 7.797 | 6.811 | 14,5% |
