World Cars Brand Ranking in 2020 sees the leader Toyota widening the gap from Volkswagen, and holds 8.5% of market share. Tesla reports the best performance in the top 50 brands worldwide.
The Global Auto Brands Ranking
In 2020, Toyota reached 8.5% share with sales at 6.52 million, after further widening the gap from the followers during the Covid-19 crisis. Toyota – together with Kia, Mercedes, and BMW – was one of the least damaged top 10 brands by the Coronavirus pandemic – actually losing 11.9% from the previous year.
Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota has just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.
Volkswagen – in 2nd position – has lost terrain during the Covid-19 crisis, due to its large dependence on the Chinese market, which counts for over 40% of global sales. This year the German brand held 7.8% share, falling 0.3%, and sold 5.97 million vehicles (-16.4%)
Behind, Hyundai remained in 3rd position with 4.10 million units (-15%), followed by Ford (-18.8%) which reported 3.90 million units, and Honda with 3.67 million units (-11.9%).
In 6th position, Nissan reported 3.23 million sales (-21.4%), followed by Chevrolet, which fell 19.1% with 2.96 million units sold, and by Kia, which reported the top 10 hold with 2.50 million units sold (-2.8%).
Closing the leaderboard we have Mercedes with 2.39 million units (-7.1%), followed by BMW reporting 2.03 million units (-8.4%).
However, the star of the year is certainly Tesla. The American brand jumped in 33th position, with 609.831 units sold (+40.4%), beating the goal they had set themselves of surpassing the 500.000 vehicles sold mark.
Tables with sales figures
In the table below we report sales for Top 50 Brands.
