Looking at the top Japanese Best Selling Models up to October 2023 leadership is maintained by the Honda N-Box with 190,608 sales (+13.5%) in front of the Toyota Yaris with 163,214 new registrations (+13.0%).

Thanks to the last generation exploit, the Daihatsu Tanto protects 3rd place with 131,612 sales (+63.2%).

In fourth place ranks the Toyota Corolla -down 1 spot- with 130,146 units sold (+18.1%) followed by the Toyota Sienta -up from 20th spot- with 111,748 sales (+126.2%) and the Suzuki Spacia with 99,770 (+23.7%).

The Daihatsu Move ranks in 7th with 92,277 sales (+23.9%) ahead of the Nissan Note with 89,648 (-1.0%), the Toyota Noah -up 13 spots- with   83,968 sales (+77.3%).

The Toyota Prius -up 24 spots- closes the top 10 with 83,528 sales (+196.0%).

Tables with sales figures

In the tables below we report sales for top 50 models.

In a market where the top two brands, Hyundai and Kia, control together over 70% of the market share and the top 10 best-selling models ranking is almost entirely held by the two Koreans.

Up to October 2023, the new best seller is a sedan, the very popular Hyundai Grandeur, which moves up  3 spots into leadership with 96,672 sales (+77.8%).

In second place previous year’s leader the Hyundai Porter with 82,367 sales (+8.2%) followed by the  Kia Sorento -down 1 spots- with 68,379 sales (+24.7%).

The Kia Carnival rises 2 spots into 4th with 58,695 sales (+32.9%) followed by the Kia Sportage with 58,028 new registrations (+33.6%), the Hyundai Avante with 54,394 units sold (+21.4%) and the Kia Bongo with 53,249 sales (-2.8%).

In 8th ranks the Kia Seltos -up 6 spots- with 42,633 new registrations (+21.3%) ahead of the Kia Ray with 42,089 units sold (+16.4%) and the Genesis G80 closing the top 10 with 38,084 sales (+0.0%).

Tables with sales figures

In the tables below we report sales for Top 50 models.

Excel Dataset

We purchase new vehicles registrations for 159 countries worldwide – included this one – from the local official authorities and receive a monthly file with raw data by country.

You can have access to this service:

• Data by Year/Month/Brand/Model/Segment
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Last 2 years dataset cost €3.000. 

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Market Report

The report provides a comprehensive and complete overview of the market competitive environment including information on the sales volumes of cars and light commercial vehicles, market size, market share, and industry trends.

Through our comprehensive global sales database and the expertise of seasoned consultants in this field, we can help you gain further insight into the automotive market trends and base your business decisions on actionable data.

Table of contents

• Country Overview
  • Geography
  • History
  • People & Politics
• Economic Outlook
  • Economy
  • Infrastructure
• Market Outlook
  • Market Heritage
  • Car Passenger’s segmentation
  • LCVs segmentation
  • Car Passengers Body Type mix
  • LCVs Body Type mix
  • Premium segment share
  • Chinese OEMs share
• Key Players
  • Top selling Groups 2022
  • Top selling Brands 2022
  • Premium Brands
  • Chinese Brands
• Market Data By Model
  • Top selling Models 2022
  • Top models by segment and body type
• Key Factors for market Evolution
  • Country development
  • Economic Outlook
  • Customer base evolution
  • Low-Carbon Transition Policy
  • Infrastructure & Investments
• 2023-2028 Volume Forecast
  • TIV evolution by segment
  • Cars and LCVs forecast
  • Segments forecast
  • Premium segment share forecast
  • Chinese OEMs share forecast
  • Forecast by Manufacturer

Price for market research: €2,500

Price for market research + Last 2 Years dataset in excel: €4,000

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The Best Selling Car up to October 2023 is the Maruti Swift, rises into 1st position with 176,315 sales (+18.2%), followed by the Maruti WagonR with 176,156 new registrations (-8.5%) and the Maruti Baleno at 170,359 sales (+15.3%) .

The Maruti Vitara rises 4 spots into 4th securing 153,534 sales (+42.1%), in front of the Tata Nexon with 140,112 (-0.2%) and the Hyundai Creta with 136,254 registrations (+16.1%).

The Maruti Dzire ranks in 7th with 127,545 sales (-4.4%) in front of the Tata Punch with 12,012 sales (+13.8%).

In ninth place  ranks the Maruti Alto with 116,596 sales (-15.7%), followed by the Maruti Eeco, closing the top 10 with 115,750 units sold (+7.9%).

Tables with sales figures

In the tables below we report sales for Top 50 models.

Representing nearly 30% of global sales, the Chinese market is by far the largest in the World.

Over 1.000 models are sold in the country with a sales spread among several models and a low concentration among the top models, with the best-seller market share just above the 2%.

Looking at the passenger cars’ ranking up to October 2023, the BYD Qin Plus becomes the new leader, rising 6 spots with 355,017 new sales (+36.7%).

The Tesla Model Y jumps 3 spots into second reporting 346,462 sales and a 20.9% year-on-year increase in sales, followed by the BYD Song in 3rd place with 310,939 units sold (-10.1%).

Previous year’s leader Nissan Sylphy falls 3 spots into 4th with 290,782 sales (-25.9%), followed by the Volkswagen Lavida  with 278,110 (-6.8%), the Toyota Corolla with 269,863 sales (-0.5%) and the BYD Yuan Plus -up 21 spots- in 7th place with 248,285 sales (+96.0%)

The BYD Dolphin jumps 12 spots into 8th with 246,314 registrations (+61.2%), followed by the Volkswagen Sagitar up 6 spots in 9th with 220,450 units sold (+25.5%) and the Changan CS75  closing the Top 10 with 205,361 new sales (+8.7%).

Tables with sales figures

In the tables below we report sales for the top 100 Models

Market Trend and Outlook

The Chinese economy is on track to meet the government’s 2023 growth target, reflecting a strong post-COVID recovery. Real GDP is projected to grow by 5.4 percent in 2023 and slow to 4.6 percent in 2024 amid continued weakness in the property sector and subdued external demand.

China’s credit-fueled growth in recent years was accompanied by widening imbalances and rising vulnerabilities. Excessively high household savings were used to finance infrastructure and residential investment with diminishing returns, resulting in elevated debt levels.

The Chinese auto market has shown signs of slower growth in 2023, with YTD figures at 17.80 million down 2.3% from the previous year. In October 2023 sales grew 9.7% after falling for 4 consecutive months, reporting 2.08 million new sales.

Looking at cumulative data up to October 2023, brand-wise the Chinese EV manufacturer BYD becomes the leader for the first time with 2.04 million sales (+52.6%), followed by the Volkswagen -down 1 spot- in 2nd at 1.77 million (-6.3%).

Toyota falls 1 spot into 3rd with 1.42 million sales  (-6.8%), followed by Honda with 959,669 registrations (-18.2%), Changan with 932,498 sales (+7.4%) and Geely with 794,676 units sold (+8.2%).

In 7th place ranks BMW with 651,207 sales (+4.4%), followed by Mercedes -up 1 spot– with 614,016 (+0.2%), Audi -up 4 spots- with 575,192 (+8.7%) and Wuling closing the Top 10 with 544,021 sales (-9.2%).

Best selling models in China are the BYD Qin PLUS in 1st -up 6 spots- with 355,017 sales (+36.7%) and the Tesla Model Y in 2nd -up 3 spots- with 346,462 cumulative units sold (+20.9%).

Medium-Term Market Trend

The Chinese vehicle market is the largest in the world and in the last decade it has maintained an overall positive trend. Starting from 14.0 million sales in 2011 the Chinese light vehicle market grew 7 years in a row reaching an all time high in 2017 with 25.6 million registrations. The following 2 years were both negative taking the market sales to 22.5 million in 2019.

The arrival of the pandemic in 2020 blocked the world economy making demand for cars fall world wide. The Chinese market stood its ground dropping only 5.9%, a smaller fall compared to 2019 (-7.6%), taking sales down to 21.2 million.

Post-covid the Chinese vehicle market recovered immediately with sales rising 4.0% in 2021 and 1.0% in 2022. Despite the overall trend in 2022 being positive, the last 3 months all reported losses, a negative trend that will probably continue into 2023.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

Market Trend and Outlook

After rapid economic growth of 7.2% in the 2022-23 fiscal year, economic momentum has remained strong in the first half of 2023. The S&P Global India Services PMI Business Activity Index for July signalled continued rapid expansion in output and new orders, while July’s Manufacturing PMI survey also showed strong expansionary conditions.

India has also become an increasingly attractive location for multinationals across a wide range of industries, with foreign direct investment inflows (FDI) having reached a new record high of USD 85 billion in the 2021-22 fiscal year. FDI investment inflows into the manufacturing sector rose by 76% year-on-year (y/y) in 2021-22, reaching a level of over USD 21 billion.

In such positive economic environment, no surprise if the Indian auto market in October 2023 posted the 20th growth in a row, reporting 390,672 new sales (+13.1%). YTD figures at 3.56 million are up 8.9% from the previous year.

Looking at cumulative data up to October 2023, brand-wise Maruti leads the rankings with 1.50 million sales (+9.6%), Hyundai with 504,540 (+8.3%), Tata with 461,330 (+4.7%), Mahindra with 357,219 (+30.2%) and Kia with 219,702 (+2.0%).

Toyota with 181,083 sales (+31.5%) ranks in 6th place, followed by Honda at 67,556 sales (-16.5%), MG -up 2 spots- with 48,348 sales (+20.6%), followed by Renault with 43,881 new registrations (-41.2%) and Skoda in 10th with 40,302 units sold (-9.5%).

Looking at specific models the Maruti Swift becomes the new best seller growing 18.2% in sales, followed by the Maruti Wagon R down 8.5%.

Medium-Term Market Trend

The Indian autos market alternated positive years with negative ones, from 2010 to 2013, reaching a minimum in 2011 at 2.5 million and a peak in 2012 at 2.8 million sales. 5 years of consecutive growth followed, with a maximum reached in 2018 at 3.4 million registrations.

In 2019 started a negative trend that would continue through the covid pandemic moving sales from nearly 3 million to 2.5 million at the end of 2020.

The fall in sales in the Indian market was not due to a structural problem in the economy, in fact sales started to recover extremely quickly after the pandemic. In 2021 they rose above the 3 million mark (+26.6%) and in 2022 they grew another 23.1% to 3.82 million, setting a new all-time high.

This confirms a common trend in asian countries that, unlike European ones, are recovering well from the pandemic and are responding outstandingly to the change in market sentiment cause by a shift to Evs and a disruption in the supply chains caused by lack of raw materials for microchip production.

Tables with sales figures

In the tables below we report sales for top 10 Brands, top 10 Manufacturer Groups and top 10 Models.

Market Trend and Outlook

Pakistan’s economy slowed sharply in FY23 with real GDP estimated to have contracted by 0.6%. According to the World Bank’s latest Pakistan Development Update: Restoring Fiscal Sustainability, released on October 3rd 2023, the decline in economic activity reflects the cumulation of domestic and external shocks including the floods of 2022, government restrictions on imports and capital flows, domestic political uncertainty, surging world commodity prices, and tighter global financing.

In particular the continuous floods started in June of 2022 have affected many live in Pakistan, causing more than 1500 death, over 12,000 injuries and displacing around 33 million people. The heavy rain also destroyed many cars both on the road and in dealerships, inducing a collapse in the countries vehicle industry.

The Pakistani Vehicle Market, in fact, hasn’t yet recovered, with sales in October 2023 continuing to fall, posting the 16th consecutive monthly loss with 6,121 new registrations (-54.0%). YTD figures at 69,481 are down 63.4% from the prior year.

Looking at cumulative data up to October 2023 brand-wise, the leader is Suzuki, in 1st with 31,749 sales (-68.9%), in front of Toyota at 18,355 (-62.3%), Honda  with 8,745 new registrations (-67.6%) and Hyundai with 7,752 units sold (-34.5%).

Haval rises into 5th with 2,179 sales, Chery follows in 6th with 562 new registrations and BAIC in 7th with 139 units sold (-62.2%).

Looking at specific models the Suzuki Alto is the best seller with an 67.2% year-on-year loss in volume, followed by the Toyota Corolla down 69.7%.

Medium-Term Market Trend

Pakistani automotive industry is closed to import by the huge duties imposed by the government. The industry is so deputy to a small group of foreign (Japanese) companies which have invested years ago to produce locally, which offer dated models at huge (for the local purchase power) price.

Consumers have very limited choice as model, specification, negotiation.

The most of people prefer to purchase a motorcycle instead of car for personal use and the car industry is very small compared to the population living in the country.

Anyhow, the light vehicles market was growing up until the 2019 introduction of additional duties, with the all-time record established in the 2018 at 264K.

In 2019 the market fell down for increased prices correlated with increased taxes and in 2020 collapsed again for the effect of covid restrictions, hitting the lowest level in the last 15 years.

Despite surging 89.4% in 2021, the market took a substantial hit in 2022. In June of 2022 Pakistan started to experienced heavy floods that destroyed the country and induced the automotive industry to collapse. In fact, the last 6 months of the year reported losses, with total sales reaching 231,248 by the end of 2022 (-4.8%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

Market Trend and Outlook

The South Korean Vehicles Market in October 2023 falls for the second month in a row, with new sales at 137,819 (-5.0%). YTD figures at 1.42 million are up 5.0% from the previous year.

Looking at cumulative data up to October 2023 brand-wise, Hyundai maintains 1st with 523,582 sales (+16.5%), followed by Kia in 2nd with 469,781 new registrations (+7.2%), Genesis in 3rd with 104,984 units sold (-3.0%), BMW at 62,514 (-3.1%) and Mercedes in 5th with 60,988 sales (-4.4%).

SsangYong maintains 6th with 54,788 new registrations (-3.4%), in front of GM Korea at 33,525 sales (+0.6%) and Renault Samsung with 18,579 registrations (-57.6%).

Audi maintains 9th spot with 15,258 sales (-10.7%) in front of Volvo closing the Top 10 with 13,770 units sold (+37.7%).

Looking at specific models the Hyundai Grandeur is the best seller, rising 3 spots with an 77.8% increase in year-on-year sales. Previous year’s leader the Hyundai Porter falls into 2nd place despite being up 8.2%.

Medium-Term Market Trend

South Korean automotive industry has been closed to foreign vehicles import until 2012. Then, the entrance of several new competitors fueled the market growth and the domestic sales grew up until the 2015, when the all-time record was established at 1.8 million sales.

Then the market was steady until the 2020, when the strong control over the covid diffusion allowed plus incentives to support the industry, pushed up the market (+5.8%) to hit the new record of 1.87 million. In this data there was a sort of pull-ahead effect, due to the incentives and then market started to moderately decline again.

In 2021 the market lost 8.5% in volume, falling to 1.72 million cumulative sales and in 2022 also lost another 2.5%, dropping to 1.67 million sales.

Perspectives are not positive. The market is fast moving towards electrification, but the high prices offered for EVS is discouraging part of consumers. In addition the industry suffer for the supply chain disruption, for microchips shortage and demand for cars is declining.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

Market Trend and Outlook

The Japanese Auto Market in October 2023 grows for the 14th month in a row, with new sales reaching 214,235 (+15.4%). YTD figures at 2.22 million are up 20.4% from the previous year.

Looking at cumulative data up to October 2023, brand-wise Toyota maintains 1st with 1.16 million sales (+33.0%), followed by Nissan at 218,223 (-1.2%), Honda at 212,163 registrations (+6.1%), Mazda at 119,019 (+9.6%), Suzuki with 101,158 sales (+22.9%), Lexus at 82,738 (+132.9%) and Subaru with 70,816 new registrations (+5.4%).

Mercedes ranks in 8th with 41,193 sales (+3.4%), in front of Mitsubishi with 39,582 sales (-6.4%) and BMW closing the Top 10 with 27,684 new car registrations (+10.9%).

Looking at specific models the Honda N-Box is the best seller with a 13.5% increase in year-on-year sales, followed by the Toyota Yaris which is up 13.0%.

Medium-Term Market Trend

The Japanese auto-market in the last decade hasn’t performed amazingly. With its last great rise in 2012 (+26%), sales have remained between the 5 and 5.5 million range until 2019 with the peak reached in 2014.

With the global pandemic in 2020 the entire world economy slowed down drastically, stores and manufactures closing down and most economies taking a beating. The Japanese auto market was no exception falling 12.5% and bringing sales to the mid 4 million range. Although the Japanese market did drop compared to other economies it stood its ground relatively well.

In the last few years the Japanese auto market hasn’t recovered from the fall in 2020. External factors are to blame for this fall in demand for automotives: firstly the lack of raw materials has lead car manufacturers to raise prices and waiting times for cars; another reason is that more and more manufacturers are pushing towards electric that on average costs much more than a diesel or petrol car. This being said despite the terrible performance in 2022, the Japanese market still maintains one of the largest auto markets in the world.

With 2023 starting off strong, this might be the year in which the Japanese Market finally starts to revoker from the covid driven collapse in 2020.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.