Switzerland’s auto market in October 2023 grows for the 14th month in a row, reporting 20,332 new registrations (+18.3%). YTD figures at 203,111 are up 13.0% from the previous year.
Market Trend and Outlook
The Swiss Auto Market in October 2023 grows for the 14th month in a row, reporting 20,332 new registrations (+18.3%). YTD figures at 203,111 are up 13.0% from the previous year.
Looking at cumulative data up to October 2023 brand-wise, the leader is still Volkswagen with 21,905 sales (+15.0%), followed by Skoda -up 3 spots- at 17,053 (+24.1%) and BMW at 16,829 sales (+8.7%).
In 4th position ranks Audi at 16,443 sales (+15.6%), followed by Mercedes -down 3 spots- at 16,208 (+4.5%), Toyota with 11,161 registrations (+11.6%) and Ford with 8,456 units sold (+19.1%).
Hyundai up 1 spot into 8th with 6,290 units sold (+10.0%), followed by Tesla with 6,879 sales (+7.0%) and Renault in 10th with 6,846 new auto registrations (+22.2%).
Looking at specific models the Tesla Model Y is the new best selling model with a 47.7% year-on-year growth, overtaking the Toyota Yaris in second down 6.5%.
Medium-Term Market Trend
The Swiss auto market in the past decade has had many ups and downs. From 2010 to 2019 sales remained above the 300k mark, reaching a maximum in 2015 at 345,219 sales and a minimum in 2018 at 304,871 registrations.
In 2020 with the arrival of the pandemic sales dropped for the first time bellow 300k reaching 236,825 (-23.9%).
In 2021 the Swiss auto market slightly recovered reporting a 0.7% growth in sales. While in 2022 sales reached 225,833, the lowest level of the last decade (-5.3%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Groups and top 10 Models.
