Croatian auto market in October 2023 grows for the third month in a row after losing 3.3% in July, with 3,681 new registrations (+20.9%). YTD figures at 49,842 are up 28.8% from the previous year. Renault surges 156.8%.
Market Trend and Outlook
Croatian auto market in October 2023 grows for the third month in a row after losing 3.3% in July, with 3,681 new registrations (+20.9%). YTD figures at 49,842 are up 28.8% from the previous year.
Looking at cumulative data up to October 2023 brand-wise, Volkswagen maintains 1st spot with 5,815 sales (+27.2%), followed by Skoda with 5,612 (+45.4%), Renault -up 4 spots- with 5,426 sales (+156.8%), Kia with 3,607 units sold (+15.2%) and Dacia at 3,295 registrations (+14.0%).
Suzuki maintains 6th place, with 2,961 sales (+102.5%), in front of Opel -down 4 spots- at 2,582 (-19.6%) and Toyota in 8th with 2,483 sales (-5.1%).
Audi rises 2 spots into 9th with 2,177 sales (+56.8%) and Hyundai closes the Top 10 with 2,050 new car registrations (+1.5%).
The best selling car is the Renault Clio up 240.7% and 12 spots from the previous year, followed closely by the Skoda Octavia up 23.1%.
Medium-Term Market Trend
The Croatian auto market from 2010 to 2013 presented an overall downtrend, falling 21.2% in 2012 and 17.1% in 2013 to 27,761 sales. From 2014 to 2019 the car passengers market continued to grow year by year reaching higher all-time highs 3 years in a row, finishing 2019 at a maximum of 61,999 sales.
The arrival of the pandemic in Europe strongly affected the Croatian market that fell 44.0% to 34,742 sales.
The drop in 2020 was not due to a structural problem in the industry in fact sales grew rapidly in 2021 reaching 45,283 new car registrations (+30.3%). In 2022 sales continued to increase but at a slower rate, with registrations by the end of the year reaching 44,082 (+2.7%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.
